Brad Russell’s Post

Digital Hitmen wins ‘Best local search marketing initiative’ award ⭐ A strategic local SEO campaign delivers a 179% increase in organic leads for our Perth car rental client, earning global recognition at 🏆 Search Engine Land Awards 2024. This award-winning campaign highlights the impact of a well-targeted local SEO strategy to not only grow traffic but also drive real conversions. Aries Car Rental saw impressive gains in both organic traffic and bookings by focusing on niche keywords, enhancing user experience, and delivering strategic content. Interestingly, the growth in conversions outpaced the increase in traffic, proving that success comes from attracting the right visitors, not just more of them. With optimised landing pages, compelling calls to action, and a customer-focused approach, Aries strengthened its online presence, diversified its customer base, and positioned itself for long-term success—even alongside larger competitors. Learn more about this award winning campaign: https://lnkd.in/gDYPeJbq 🏆 Brad Russell Ghazy Fauzan Aziz #SEO #SearchEngineLandAwards2024 #Blog #DigitalHitmen

📌 Case Study: SEO Success for a Car Rental Client by Sehrish Altaf I've worked closely with a car rental client in the last six months. My focus was on improving their website's visibility and driving organic traffic. The results? A big boost in their key SEO metrics has helped their business. Here’s a breakdown of the progress: ↳ Total Clicks: We achieved a 50.98% increase, growing from 8.4K clicks in the previous period to 12.7K in the last six months. This represents more users visiting the site, leading to higher inquiries and bookings. ↳ Total Impressions: Impressions grew by 68.54%, from 302K to 509K. More potential customers now see our client's site on various search queries. ↳ Average CTR: CTR fell 10.71% (from 2.8% to 2.5%). However, more impressions led to more clicks. We're targeting more competitive keywords that attract larger audiences. We must improve our calls-to-action and meta descriptions. This will boost click-through rates. ↳ Average Position: We saw a big jump in search rankings. The average position rose from 15.1 to 12.9, a 2.2 point gain. This shift highlights the impact of our ongoing content optimization and link-building strategies. 🔑 Key Takeaways: ↳ The rise in clicks and impressions shows our SEO strategy worked. It boosted the client's visibility in a competitive market. ↳ The rise in average position shows that targeted keywords work. They pushed more of the client's web pages to the first page of search results. ↳ The CTR drop shows we must engage users better. This will be a key focus going forward. This project shows the need to optimize SEO for changing search trends. The numbers speak for themselves. Our data-driven strategies have delivered real results for our clients.

🚨 Attention outdoor brands! 🚨 You might be thinking, “Our customers are out climbing mountains, not sitting in front of a screen—why would we need SEO?” Well, here’s the deal: before they head into the wild, they’re looking up trail guides, gear reviews, and survival tips—online. If your brand isn’t showing up in their search results, you’re practically invisible. 🌲👀 SEO for outdoor brands means making sure your gear and experiences are easy to find, whether someone’s prepping for their first hike or their 100th. 🌍 And guess what? It also boosts your PPC, social media, and overall marketing strategy. SEO isn’t just for the tech crowd—it’s for anyone looking to dominate their niche. Not sure where to start? That’s where we come in. Let CSP Agency handle the digital landscape while you focus on the real ones. 🏞️🔍 🔗 Check out our latest blog to learn more! https://lnkd.in/gw2eqYEk #SEO #OutdoorMarketing #DigitalStrategy #CSPAgency

Why is Keyword Research so important? You know that camping trip when you don’t have the right gear. It’s OK at the start, but the further along you go, the more frustrating it is, the more evident the shortfalls and the less enjoyable the whole exercise is. SEO is a bit like that. The better equipped you are and the more planning you do beforehand, the more successful your strategy will be. And one of the essential foundations for successful SEO is keyword research. I would consider keyword research to be the most valuable aspect of SEO and it’s not about simply putting together a list of words. It’s a process through which you identify the most relevant words and phrases to attract visitors (and hopefully conversions) to your website by investigating a number of factors including the most relevant keywords for your business and considering if that keyword phrase really represents a business like yours. Using keyword research to decide on what you want to try and rank for will mean you can match the content on your website with what your targeted viewers are looking for. Consider this actual example. You’d think the obvious choice of keyword for an online marketing agency in Perth would be ‘online marketing agency Perth’, but research showed that there were less than 10 searches every month for that keyword while ‘SEO Perth’ clocked up 3600 searches over the same period. The success of this SEO strategy hinges on the website pages being optimised for the individual services that the agency provides (eg SEO, Google Ads etc) rather than for the umbrella descriptor of the business (online marketing agency). Without keyword research, it’s very easy to go down the wrong path when trying to optimise a website. Read our blog post for more information - https://lnkd.in/g346-KwV

Here’s Wizz Air’s €5bn search marketing strategy 👇 ✅ Wizz Air’s website is built to make booking easy for travellers on a budget.  The mobile-first design means you can search and book anywhere without hassle. It’s not just about convenience, though—since Google prioritises mobile-friendly sites, this setup helps Wizz Air rank better on mobile and desktop searches. The booking process is quick and smooth. You find your flight, compare prices, and book without any headaches. 🏎️ The faster it is, the less likely people are to bounce. Simple as that. Faster journey = more bookings. Google loves fast, stable, responsive sites (Core Web Vitals). Wizz Air’s low bounce rates and high engagement also help boost its rankings. They’re also a one-stop shop with a fantastic “planning” category, including a handy holiday finder. Here, you can search for holidays based on your activity type, date, and departure location. Activities, transfers, parking, and car hire can also be booked through Wizz. Users are getting everything they need, improving the odds of conversion. 💪 Plus, their internal linking game is strong. Popular pages (like top destinations) link to smaller sections, spreading SEO sauce across the site. It’s a win-win: better rankings for more pages and easier user navigation. 🤑 Bottom line? Great UX + solid SEO = more clicks, more bookings, and more $$$. P.S. The team has spent 72 hours on a report of the Travel booking sector including the latest data and insights on over 100+ sites. Comment ‘TRAVEL’, I’ll send you a copy. 

Are you tired of complex SEO strategies that fail to deliver? Look no further! This straightforward 4-step approach has proven effective for local SEO, e-commerce, and various niches. *Step 1: Comprehensive Audit - The Foundation* Why skip this crucial step? - Understand your website's current state - Identify strengths and weaknesses - Inform future SEO decisions Audit Checklist: - Technical SEO (site speed, mobile-friendliness, XML sitemaps) - Content quality and duplication - On-page elements (titles, descriptions, headings) - Backlink profile and anchor text diversity - Analytics and tracking setup Example: Using tools like Ahrefs, SEMrush, or Screaming Frog to identify and fix technical SEO issues. *Step 2: Keyword and Content Research - The Compass* Navigate your content strategy with precision. - Identify relevant keywords and phrases - Analyze competition and search volume - Develop a topical map and content calendar - Consider user intent and context Tools: - Google Keyword Planner - Ahrefs Keyword Explorer - SEMrush Keyword Magic Tool Example: Researching keywords for an e-commerce site selling outdoor gear: - Primary keyword: "hiking backpacks" - Secondary keywords: "waterproof backpacks," "lightweight hiking gear" *Step 3: On-Page SEO and Audit Fixes - The Optimization* Enhance site performance and user experience. - Optimize titles, descriptions, and headings - Improve content quality and structure - Address technical SEO issues - Internal linking and siloing Example: Optimizing a product page for "hiking backpacks": - Title: "Waterproof Hiking Backpacks | Lightweight and Durable" - Description: "Discover our selection of waterproof hiking backpacks, designed for comfort and durability." *Step 4: Off-Page SEO - The Authority Builder* Establish your site's credibility. - High-quality backlinks from authoritative sites - Social media engagement and sharing - Local SEO (Google My Business, citations) - Influencer outreach and partnerships Example: Collaborating with outdoor influencers to promote hiking backpacks: - Partner with influencers for sponsored content - Encourage social media sharing and reviews *Conclusion* A well-structured SEO strategy doesn't have to be complex. Follow these simple steps: 1. Comprehensive Audit 2. Keyword and Content Research 3. On-Page SEO and Audit Fixes 4. Off-Page SEO #SEO #DigitalMarketing #SEOTips #SimpleSEO

After years of finely curating and optimizing the search engine visibility for a range of luxury real estate companies, I've come to one indisputable conclusion: SEO is the backbone of digital marketing strategy, and it carries the sheer elegance of a gold standard when done right. Step aside Average Joe keywords, we've got the 'quality over quantity' mantra ringing in our ears. Your fuss-free, no-frills terminologies might cut the mustard for the general market but luxury real estate has something else up its sleeve. Let's keep it high-class, shall we? • Is Your SEO Strategy Luxurious Enough? Giving the good ol' digit crunch a break, it's never about the sheer volume of traffic for luxury property. You wouldn't pelt pearls before swine, would you? Our strategy drives home the fact that keyword usage should attract the right people; the ones who wouldn't bat an eyelid at a seven-figure price tag. • No One's Settling for Silver: Gold standard, remember? We crank up the luxury appeal by focusing on audience orientated keywords, your digital butler bringing in the high-rolling clientele right to your doorstep. • Your Rating Drops, Your Prices Don't: Luxury is a game of perpetuity. Your properties aren't depreciating, so why should your SEO ranking? Immunity to algorithm updates is key here, ladies and gentlemen. • Catch-phrase of the day: Integrated SEO Strategy: In essence, a sumptuous blend of on-page and off-page techniques, seasoned with a pinch of social success signals. Did I mention a side dish of quality backlinks from high domain authority websites? Bon appétit! With the volatile cocktail of luxury real estate and SEO, creating a robust and scalable SEO strategy is no child’s play. Wave goodbye to aiming arrows in the dark, let our data-driven tactics light up your path to success. So, the next time you step inside your luxurious office wondering how to convert that exotic beachfront property into a best-seller, remember to let your SEO exude the Midas touch. Gold Standard, ladies and gentlemen, Gold Standard. Your SEO metric should not only match your property's appeal but surpass it, like a Rolls-Royce smoothly overtaking a Fiat on a highway, if you know what I mean! Remember, when it comes to SEO for luxury real estate, we're not just playing the game - we're changing it. King Midas wouldn't have it any other way, would he?

We recently crafted a blog for a Bonaire car rental company, targeting currency-related keywords like "munteenheid Bonaire" and "geld op Bonaire." While these may seem unrelated, they actually connect perfectly with travelers preparing for a trip. 🔑 Why It Works: When planning, travelers often search for practical info—like the local currency—right when they’re also thinking about transportation and accommodations. By providing valuable insights, we attracted 400 visitors who were then naturally led to explore car rental options. Meeting potential customers at this early stage maximizes conversions. This success was achieved with effective Search Engine Optimization and well-crafted content. If you want to learn more about how we can help your business get more traffic online with SEO, visit our website at www.letsbuildthatsite.com.

🏆 The companies winning at vacation rental marketing have a strategic CMO driving the narrative. 💡 Alex drops some 💎s on why having a Chief Marketing Officer is key for vacation rental brands. Too often, companies check the tactical boxes (SEO, PPC, email) without an overarching strategy. But the real magic happens when you have a CMO quarterbacking an integrated, proactive marketing approach that elevates the brand beyond just filling properties. ✨ As Alex puts it, "We're in the business of making memories." A great CMO helps craft and share that narrative year-round through thoughtful campaigns. 💭 Is your vacation rental marketing disjointed and reactive, or is it telling a cohesive story? The difference could be a strategic CMO at the helm. #VacationRentalMarketing #CMOInsights #BrandStrategy #VacationRentals Alex O. Husner🌎 Annie Holcombe

What is the Importance of Backlinks for SEO? Why Are Backlinks So Important? We often liken Google to a popularity contest – millions of websites battling for top positions, influenced by dozens of factors. Within the noise of competition, backlinks are a “vote of confidence” from one website to another, a compelling indication of value to Google. Many business owners and marketers with a basic comprehension of search engine optimization recognize the gravity of link building to some degree. Below, we explore the true importance of backlinks from SEO and discuss whether they're still important in 2024! Backlinks are important for SEO, because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs. an infographic displaying the connection between two websites, know as a link. What is a Backlink? Also known as “inbound” or “incoming” links, backlinks are created when one website hyperlinks to another website. For example, if a mountain climbing site (Website A) introduces a link to a blog post comparing the best hiking gear (Website B). The hiking gear website receives a vote of confidence – or backlink – from the mountain climbing site. How Do Websites Acquire New Backlinks? Gaining backlinks is an essential component to off-site SEO. In fact, backlinks are the most significant off-site ranking factor! Backlinks are earned in two primary ways: Earn Links Naturally In Google's perfect world, this is the only way websites would earn authority and trust! A world where every website gains backlinks solely through their content being found and shared by other websites. Picturesque, isn't it? Link Building Link building is the practice of intentionally acquiring links from other websites.