Fatima Allahdad (Digital Marketing)’s Post

View profile for Fatima Allahdad (Digital Marketing), graphic

Link Builder | Guest Posting Expert | On-Page SEO | Off-Page SEO | Technical SEO | Digital Marketing

What is the Importance of Backlinks for SEO? Why Are Backlinks So Important? We often liken Google to a popularity contest – millions of websites battling for top positions, influenced by dozens of factors. Within the noise of competition, backlinks are a “vote of confidence” from one website to another, a compelling indication of value to Google. Many business owners and marketers with a basic comprehension of search engine optimization recognize the gravity of link building to some degree. Below, we explore the true importance of backlinks from SEO and discuss whether they're still important in 2024! Backlinks are important for SEO, because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs. an infographic displaying the connection between two websites, know as a link. What is a Backlink? Also known as “inbound” or “incoming” links, backlinks are created when one website hyperlinks to another website. For example, if a mountain climbing site (Website A) introduces a link to a blog post comparing the best hiking gear (Website B). The hiking gear website receives a vote of confidence – or backlink – from the mountain climbing site. How Do Websites Acquire New Backlinks? Gaining backlinks is an essential component to off-site SEO. In fact, backlinks are the most significant off-site ranking factor! Backlinks are earned in two primary ways: Earn Links Naturally In Google's perfect world, this is the only way websites would earn authority and trust! A world where every website gains backlinks solely through their content being found and shared by other websites. Picturesque, isn't it? Link Building Link building is the practice of intentionally acquiring links from other websites.

To view or add a comment, sign in

Explore topics