WordPress SEO Consultant | Woocommerce Store Expert | International Experience | 3 website owner
📌 Case Study: SEO Success for a Car Rental Client by Sehrish Altaf I've worked closely with a car rental client in the last six months. My focus was on improving their website's visibility and driving organic traffic. The results? A big boost in their key SEO metrics has helped their business. Here’s a breakdown of the progress: ↳ Total Clicks: We achieved a 50.98% increase, growing from 8.4K clicks in the previous period to 12.7K in the last six months. This represents more users visiting the site, leading to higher inquiries and bookings. ↳ Total Impressions: Impressions grew by 68.54%, from 302K to 509K. More potential customers now see our client's site on various search queries. ↳ Average CTR: CTR fell 10.71% (from 2.8% to 2.5%). However, more impressions led to more clicks. We're targeting more competitive keywords that attract larger audiences. We must improve our calls-to-action and meta descriptions. This will boost click-through rates. ↳ Average Position: We saw a big jump in search rankings. The average position rose from 15.1 to 12.9, a 2.2 point gain. This shift highlights the impact of our ongoing content optimization and link-building strategies. 🔑 Key Takeaways: ↳ The rise in clicks and impressions shows our SEO strategy worked. It boosted the client's visibility in a competitive market. ↳ The rise in average position shows that targeted keywords work. They pushed more of the client's web pages to the first page of search results. ↳ The CTR drop shows we must engage users better. This will be a key focus going forward. This project shows the need to optimize SEO for changing search trends. The numbers speak for themselves. Our data-driven strategies have delivered real results for our clients.
