Mike Bergen’s Post

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust https://lnkd.in/e-3UihEi MarketingProfs Karie Burt with Anteriad & Ascend2 research.

What's the "red thread" that ties your campaign together? In B2B, cohesive campaign concepts are often underdeveloped, resulting in stand-alone ads that lack impact, recognition, and recall. This is where creativity is key. Laura Gover, Senior Planner at Modern, reveals how to spark creativity with a people-first approach in her latest blog post. Find out more: https://lnkd.in/e7gYaHJd #B2BMarketing #ContentCreation #B2BAds

Creative messaging is considered a B2C imperative, but is often a B2B afterthought dominated by uniformity. In fact, 71% of B2B decision makers say that under half of this content form gives them any valuable information. The modern buying team wants compelling ideas they can trust. Are you standing out? Our experience expert Kaitlin Olson shares her perspective on thought leadership and how it's helped our clients. https://lnkd.in/g_AzBdDV #b2b #b2bmarketing #contentmarketing

Forbes says the golden trifecta for B2B marketers comprises leveraging technology, tailoring content, and embracing a human-centric approach. 📰 Learn more about it and work with us to go further in your marketing efforts 👇🏼 https://bit.ly/3P2tBs7

Ready to lead new markets and maximize your business potential? Dive into the power of A/B testing with our latest article, "A/B Testing Strategies For B2B Marketing". Learn the essential principles and practices to master A/B testing metrics, tools, and techniques, enabling you to craft a winning marketing approach tailored to your audience's preferences. What's waiting: Understand the importance of A/B testing for content resonance and engagement. Gain practical tips for setting up A/B tests seamlessly. Explore key metrics to evaluate test performance and interpret results effectively. Maximize your impact with A/B testing. Read the full article now: https://lnkd.in/dV5CZ_kK #B2BMarketing #ContentOptimization #ABTesting #iTechSeries

The best way to check which message, subject line, send times, and format resonates is to A/B test. Once A/B tested you know what works and what doesn't work. Ditch what doesn't work, ramp up what works, and maximize your campaign results. More on A/B testing strategies for marketing - https://lnkd.in/dV5CZ_kK #ABtesting #MarketingCampaign #B2BMarketing #GTMLibrary

Dive into the evolving B2B buying journey with IDC: https://ow.ly/Wuog50REWT7 Marketers, quality over quantity is key in today's cluttered digital space. Learn to: 1. Leverage analytics 2. Personalize content 3. Optimize channels for success #B2BMarketing #DigitalStrategy #Techtrends

Struggling to resonate with your audience despite your best efforts? Dive into the world of A/B testing strategies with our latest article "A/B Testing Strategies For B2B Marketing". Discover how this powerful tool can optimize your content distribution, driving engagement and conversions in B2B marketing. Elevate your B2B marketing game with the best A/B testing strategies. Read the full article now and share your thoughts in the comments! #ABTesting #B2BMarketing #DataDrivenDecisions"

Bridging the Consumption Gap in B2B Marketing: A Fresh Perspective  Ever thought the "consumption gap" was about embracing minimalism? Think again. 🧐 A recent @ANA Magazine article unpacks a surprising trend: the increasing delay between when B2B content is requested and actually consumed. According to a NetLine study, this gap grew by 8.8% last year, reaching over 31 hours. At a time when speed and accessibility are critical, why is this happening? 🤔 If you're in B2B marketing, this piece is a must-read. It's a wake-up call to rethink our content strategies and make high-quality resources instantly accessible. The idea of making prospects wait is as outdated as dial-up internet. Let's flip the script and put our audience's needs front and center.   Curious about how to close the gap and stay ahead of the competition? Check out this article for actionable insights and strategies that could transform your approach.  https://lnkd.in/eyexkxrW #B2BMarketing #ContentStrategy #CustomerExperience #MarketingTrends #DigitalTransformation 

Great article from Frost & Sullivan that outlines four strategies to increase visibility and engagement of a brands' messages and capabilities through content syndication and curation. #Marketing #BrandMarketing #ContentMarketing #DemandGeneration #MarketingStrategy #AccountBasedMarketing #FrostandSullivan