Saurabh Khadilkar

Comprehensive Textbook for Marketing Practices, Integrating: ✅ Core Concepts ✅ Real-World Examples ✅ Case Studies Within The Indian Context Look inside the book here: https://lnkd.in/dBZqZwxX Like It? Buy Now with Free Expedited Shipping & Get a Limited Period Discount! https://lnkd.in/dkBN4A4F #TaxmannUpdates #TaxmannBooks #Marketing #NEP #MarketingConcepts #CaseStudy

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🔍Data-Driven Events: Your Key to Success with JTB India📊 In today’s fast-paced event landscape, understanding your audience is more crucial than ever. Our latest blog post dives deep into the world of event data analytics, showcasing how leveraging data can transform your event management strategy. What You'll Discover: The significance of data-driven insights in enhancing attendee experiences and maximizing ROI. An overview of JTB Connect, our innovative technology platform that empowers event planners with advanced analytics capabilities. Key benefits of utilizing data analytics throughout the event lifecycle, from pre-event planning to post-event evaluations. Best practices for harnessing analytics to optimize your events for success. Why Read This Blog? Data analytics is not just an option; it’s a necessity for creating impactful events that resonate with attendees. Discover how you can elevate your events with actionable insights! 👉 Read the full article here and unlock the potential of data analytics for your next event! https://lnkd.in/gb88Cngc Harness Event Data Analytics for Success with Data-Driven Insights #DataAnalytics #EventManagement #JTBIndia #EventSuccess #JTBConnect #CorporateEvents

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🌟 Master Brand Strategy with Manish Vaishnav’s Expert Guide! Unlock the secrets to a successful brand strategy with insights from industry expert Manish Vaishnav. Whether you're looking to refine your brand or build one from the ground up, this comprehensive guide has you covered. Elevate your brand’s presence and connect with your audience like never before. 📖 Read the full guide here: https://lnkd.in/gmQXcQPm #BrandStrategy #MarketingTips #BrandingExpert #ManishVaishnav #BusinessGrowth #BrandDevelopment #MarketingStrategy #SuccessGuide #BrandBuilding #DigitalMarketing #ExpertAdvice

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Hey, Digital Marketing Enthusiasts, 🚀 Ready to take your Facebook Ads to the next level in 2024? Choosing the right ad objective is key to your campaign's success. Here's a quick guide to help you choose the best objective for your strategy: 1. Awareness   ⤷ Ideal for larger budgets to build brand recognition.   ⤷ Smaller budgets should focus on leads or sales. 2. Traffic   ⤷ Perfect for driving people to your website or Instagram profile.   ⤷ Not recommended for direct sales or leads unless tracking isn't possible. 3. Engagement   ⤷ Great for increasing likes, comments, and shares.   ⤷ Best for building your Facebook page or group, not direct conversions. 4. Leads   ⤷ Perfect for service-based businesses aiming to collect inquiries.   ⤷ Ensure MetaPixel is installed to track and optimize lead generation. 5. App Promotion   ⤷ Optimizes for app installs and specific in-app actions.   ⤷ Ideal for growing and engaging your app user base. 6. Sales   ⤷ Essential for e-commerce and direct online purchases.   ⤷ Optimize for conversions to get the best results from Meta's AI. Key Tip: ⤷ Always match your performance goal with your campaign objective. For example, choose maximize conversions for leads or sales. Avoid Mistakes: ⤷ Don’t use the wrong objective to game the system. Stick to what you need: traffic for visits, leads for inquiries, and sales for purchases. 🎓 Want to master these strategies and more? Enrol in our Digital Marketing Course with AI tools and optimize your campaigns for 10x ROI. https://lnkd.in/gDb4Wc2j #DigitalMarketing #FacebookAds #AdStrategy #SocialMediaMarketing #MarketingTips #LeadGeneration #Ecommerce #AppPromotion #MarketingCourse #AIinMarketing #OnlineAdvertising #MetaAds #MarketingROI #DigitalLearning

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Creating Messages for B2B Lead Generation Funnel in 2024 Top of the Funnel Content: Brand Story, Educational Content, Problem Awareness Middle of the Funnel Content: Provide Solutions to Problems, Differentiate Brands Bottom of the Funnel Content: Show credibility and authenticity of Brand, Clear CTA Follow Naveen Bansal for more such marketing updates. Naveen Bansal Priya Jain Anusha Anusha Avi Garg Hitesh Baladia #naveenbansal #SocialCommerce #Shopping #OnlineShopping #InstaShopping #DataDrivenDecisions #SuccessNavigation #DigitalMarketing #ContentMarketing #CustomerEngagement #BrandAwareness #BrandVoice #BrandMessaging #TargetedMarketing #CustomerSegmentation #PersonalizedContent #CustomerCentricMarketing #HighIntent #BrandAwareness #Retargeting #DigitalMarketing #metaverse #facebookmarketing #instagrammarketing #facebook #instagram

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Do you know with our "Keyword Research" #feature you can identify the key reporters, publication, trends and geographical heatmap within seconds. Read our blog to know more: https://lnkd.in/gT6VvPvN #PRtool #PRtech #MediaMonitoring #News #KeywordResearch #PublicRelations #Communications

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For all marketing trends enthusiasts, Saurabh Bajaj's "The Practical Marketer" is an excellent guide to consumer marketing, helping you understand what works and what doesn't in a highly competitive market. Rich with real-world examples and engaging backstories of popular campaigns led by Bajaj, this book offers an in-depth understanding of marketing from a practitioner's perspective. Pre-order today: https://amzn.in/d/0ikuHdCH #jaico #books #bookreview #marketing #jaicobooks #jaicopublishinghouse Saurabh Bajaj - Practical Marketer

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Are all your marketing efforts going unheard? Low conversion rates and a disconnect between marketing and sales are no longer a bother. ABM cuts through the noise with personalized content for your ideal clients. Faster sales, and stronger relationships with ABM. To know more, read our latest blog - https://lnkd.in/dzRRb6wK Follow us on: https://lnkd.in/gX5scrgu https://lnkd.in/gyyagBHE #ABM #AccountBasedMarketing #B2BMarketing #MarketingStrategy #GrowthMarketing #MarketingAutomation #SalesMarketingAlignment

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Improving marketing efforts in a cost-efficient manner requires a strategic approach that maximizes impact while minimizing expenditure. Here are some key strategies: ### 1. **Leverage Content Marketing:** - **Create High-Quality, Evergreen Content:** Invest in creating content that remains relevant over time, such as how-to guides, industry insights, and case studies. This type of content continues to attract traffic long after it’s published, reducing the need for continuous content creation. - **Repurpose Content:** Recycle existing content into different formats. For example, turn a blog post into an infographic, a series of social media posts, or a video. This extends the life of your content and reaches different audience segments without significant additional cost. ### 2. **Optimize for Organic Search (SEO):** - **Keyword Research and Implementation:** Conduct thorough keyword research to identify terms your target audience is searching for. Optimize your website and content for these keywords to improve your organic search ranking and attract free, high-quality traffic. - **Local SEO:** If you’re targeting local customers, optimize your Google My Business profile and local listings. Encourage satisfied customers to leave positive reviews, which can boost your local search visibility at no cost. ### 3. **Harness the Power of Social Media:** - **Engage in Organic Social Media:** Focus on building a strong organic presence on platforms where your target audience is most active. Regularly engage with your followers, respond to comments, and participate in relevant conversations to build relationships and foster brand loyalty. - **Utilize User-Generated Content (UGC):** Encourage your customers to share their experiences with your products or services on social media. Reposting UGC is a cost-effective way to create authentic content and increase brand credibility. ### 4. **Focus on Email Marketing:** - **Build and Segment Your Email List:** Develop a targeted email list by offering valuable content or discounts in exchange for sign-ups. Segment your list based on customer behavior, preferences, or demographics to deliver personalized messages that drive higher engagement and conversions. - **Automate Email Campaigns:** Use email automation to send timely and relevant messages, such as welcome emails, abandoned cart reminders, or birthday offers. Automation reduces manual effort and ensures consistent communication with your audience. ### 5. **Adopt a Data-Driven Approach:** - **Analyze and Optimize Campaigns:** Regularly track the performance of your marketing campaigns using analytics tools. Identify what’s working and what’s not, and adjust your strategy accordingly. Focusing on high-performing channels and tactics can reduce wasted spend. - **A/B Testing:** Conduct A/B testing on your campaigns to determine the most effective messaging, visuals, and calls to action.

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🚀 8 Top Digital Marketing Campaigns in India to Learn From Here are some standout examples: 1️⃣ Swiggy #VoiceOfHunger: Engaged users via Instagram voice notes, leading to a 2100% rise in platform traffic! -- 💡 Read the full list of digital marketing campaigns: https://lnkd.in/dZugfV2F -- 2️⃣ Ariel #ShareTheLoad: Sparked a national conversation on gender equality in household chores. 3️⃣ Tanishq Celebrating True Love: Emotional storytelling through real couples, going beyond materialism. 4️⃣ Zerodha Varsity: Built financial literacy through well-structured content hubs. 5️⃣ Spotify India: Personalized playlists for every mood—“There’s a Playlist for That!” Each campaign proves that success lies in creativity, emotional connection, and understanding the audience. #digitalmarketing #marketing

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Ahead of "The Practical Marketer's" release, author Saurabh Bajaj shares valuable insights that marketers can gain from the book and beyond.    In his upcoming book, "The Practical Marketer," Saurabh delves into iconic brand campaigns and much more. Available for pre-order, 📚 this book is your ultimate guide to consumer product marketing. Learn what works and what doesn't in a highly competitive market through real-world examples and engaging backstories of popular campaigns. Gain in-depth insights from a seasoned practitioner's perspective.    Discover more about his journey and experiences in "The Practical Marketer," available for pre-order now: https://amzn.in/d/0ikuHdCH #jaico #books #bookreview #marketing #jaicobooks #jaicopublishinghouse Saurabh Bajaj - Practical Marketer

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Cheatsheet for Business Owners: How toTailor your email marketing campaigns to specific audience segments for better engagement. https://lnkd.in/g3bz3ANF Follow Naveen Bansal for more such marketing updates. Naveen Bansal Priya Jain Raman Garg Anusha Anusha Hitesh Baladia Avi Garg #naveenbansal #SocialCommerce #Shopping #facebookmarketing #instagrammarketing #OnlineShopping #InstaShopping #DataDrivenDecisions #SuccessNavigation #DigitalMarketing #ContentMarketing #CustomerEngagement #BrandAwareness #BrandVoice #BrandMessaging #TargetedMarketing #CustomerSegmentation #PersonalizedContent #CustomerCentricMarketing #HighIntent #BrandAwareness #Retargeting #DigitalMarketing #metaverse #google #googlemybusiness #googlebusinessprofiles #localbusiness #storytelling #persona

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"Content Marketing, Market Insights and a Deep Connect with your Customers are Irreplaceable and Timeless." Learn from some examples of most prominent Indian Startups on how they focus on "Content" as a major tool for their Marketing efforts. #content #marketing . . https://lnkd.in/d6U35bKa

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"Unlock the power of omnichannel communication to elevate your posts! From consistent messaging to enhanced engagement, adopting an omnichannel approach can maximize the reach and impact of your content. Discover how a unified approach can boost your content strategy. Let’s connect and share insights!💪 📈 #Omnichannel #DigitalMarketing #BrandBuilding #AUTelecom

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Successfully enter new markets by mastering cultural adaptation. This guide provides strategies for adjusting your messaging, branding, and products to align with the cultural nuances of your target audience, ensuring relevance and connection on a global scale. Check out our blog to know more: https://lnkd.in/g_SZRauv Reach us at [email protected] to know more about our translation and localization services #qualityservices #bestpractices #translation #userexperience #localization #CulturalBridges #Language #GlobalCommunication #bestprices #translation #translationproblems #naargmedia #solutions

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Crafting Compelling B2B Communication and Thought Papers - ThinkerCube - Pune, IN https://thinkercube.com To establish yourself as a thought leader in your industry, crafting compelling B2B communication and producing high-quality thought papers is crucial. These in-depth reports are highly valued by decision-makers, who are more likely to engage with companies that offer such content. A survey by Demand Gen revealed that 70-72% of B2B buyers find thought papers valuable in their purchasing decisions. If you’re aiming to attract high-quality leads, creating compelling thought papers is an effective strategy. #aisummit #b2b #b2bevent #event #india #cryptography #dataprotection #generativeai #virtualconference #mumbaievents #summit #puneevents #quantum #algorithms #chatgpt #technologies #security #thinkercube #thoughtleadership #leadership

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