Mike Bergen

Are you ready to grow your business? Check on Updates M2E Connect 🚀 Here's what’s new: 🌟 Expand Your Reach on TikTok Shop Spain! We remind you about a fantastic opportunity to grow your business with TikTok Shop Spain! Showcase your Magento products to millions in Spain! M2E Connect makes listing on TikTok Shop Spain easy and effective. 🇪🇸 📋 Revise of OTTO product description and category data Now, you can revise titles, descriptions, images, and category fields directly within M2E Connect.  👉 Just go to Configuration > Policies > Synchronization > Revise Rules to enable these options for seamless, real-time updates. Exciting New Features Coming Soon! ➡️ TikTok Shop Promotions: Boost engagement with promotional tools designed to captivate the TikTok audience. ➡️ OTTO Shipping Profiles: Simplify your shipping details for OTTO orders with our upcoming support for shipping profiles. Stay ahead in e-commerce with these updates from M2E Connect! #M2EConnect #EcommerceUpdates #TikTokShopSpain #OTTO

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What Are Demand Gen Experiments in Google Ads? 🚀 Demand Gen experiments let advertisers run A/B tests within Google Ads to optimise their campaigns. This tool empowers businesses to make data-driven decisions and improve their return on investment (ROI). How It Works ⚙️ Create Two Campaign Versions 🆚 Select two versions of your Demand Gen campaign to test. Choose Metrics to Measure 📊 Examples: Website traffic, leads, or sales. Run the Experiment ⏳ Google Ads collects performance data over a set period. Analyse Results 🏆 Determine which version outperformed the other. Key Features and Benefits ✨ Two-Arms Testing 🎯: Compare two versions simultaneously for faster, more statistically significant results. Creative Testing 🎨: Experiment with different headlines, copy, images, or other creative elements. Improved ROI 💰: Use insights to refine campaigns and maximise performance. Why Use Demand Gen Experiments? Demand Gen experiments are a powerful way to fine-tune your campaigns and: Boost ad performance. Make smarter, data-backed decisions. Drive better results for your business. Want to stay ahead with your Google Ads strategy? Start experimenting today 🔍 #DemandGen #GoogleAds #DemandGeneration

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Optimize Your Conversion Attribution with GA4 📊 For the most accurate reporting in GA4, set your conversion window to: 7 days for acquisition key events 30 days for all other key events Why This Matters in 2024 & Beyond 🚀 Using the narrowest possible attribution window is no longer optional—it's mandatory. This ensures precise attribution and better insights into your marketing efforts. Take Action Today 📈 Fine-tune your GA4 settings to stay ahead in 2024. Contact us at Business10x for expert guidance on optimizing your conversion attribution. #GA4 #ConversionOptimization #Business10x

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Driving Brand Growth through Mental Market Share 🧠📈 In our session on Unlocking Brand Growth, Tizian Bonus, Chief Revenue Officer at Appinio, shared a powerful insight: Mental market share isn't just about brand recall; it’s a critical KPI with a direct impact on sales. For brands like Gustavo Gusto, thriving in a market dominated by big players requires a strategic blend of creativity, data-driven insights, and distinct positioning. By strengthening both mental and physical availability, they’ve effectively carved out a space in a competitive landscape, proving that even without massive budgets, brand differentiation and consumer relevance drive growth. This approach emphasises that focusing on category entry points (CEPs) and leveraging insights can turn creative strategies into measurable outcomes, creating a roadmap from brand recognition to tangible market share. In today’s data-centric world, brands have more tools than ever to translate awareness into action. #BrandGrowth #MarketingStrategy #MentalMarketShare #DataDriven #GustavoGusto #ConsumerInsights #CreativityAndData

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The new GA4 update streamlines data between Google Analytics 4 and Google Ads, making B2B targeting more precise than ever. Our digital advertising experts optimize GA4 for success, building high-performing audience segments and creating data-driven campaigns that get results. If you want the details, check out the article below and then let’s talk. #GA4 #googleads #digitalmarketing #b2bmarketing

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Curious to find out how (#AI) brand management tools can support you in the final stages of a #rebrand? 🛠 Pieter Bosschaart, Client Partner Digital at VIM Group: "The possibilities for modern and efficient brand management are endless. The landscape of smart and savvy brand technology solutions is vast – and growing every day. At VIM Group we monitor the landscape and stay up to date on current changes and developments." In his latest blog he shares 5 (AI) tools that will help you to successfully implement and manage your new or improved #brand: https://lnkd.in/eriE76FG 1. Bynder 2. Textmetrics 3. Templafy 4. Staffbase 5. Papirfly

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Looking to understand your attribution better? Check out this insightful video from Ben Zettler using one of Klaviyo's newest features!

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🚀 Performance Max allows you to use a single campaign to bid automatically on all Google Ads channels. Costanza Ghelfi explains how ad-machina for PMax empowers companies to leverage Performance Max fully with 3 key benefits: ▪️ Unlimited dynamic creatives ▪️ Intelligent product listing ▪️ Continuous improvement Discover more in our new web 👉 https://ad-machina.com/ #PerformanceMax #TechMarketing #Omnichannel

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🎯 Looking to hire the top 1% of talent? This Friday, we're hosting a special webinar with Nuno and Kasim Aslam, CEO of Solutions 8, one of the world’s top Google Ads agencies. The focus will be on "Finding and Hiring the Top 1% Elite Employees". Kasim will share proven strategies that you can use to identify and hire top-tier talent. Whether you're just starting or looking to scale, these insights will help you build a high-performing team. 🗓 When? This Friday September 27, 2024 1PM EST 🔗 Join us here: https://lnkd.in/e3J9xuaS Don't miss this chance to learn from an industry expert. Whether you're scaling your business or hiring your first team member, you’ll leave with valuable insights! 🙌 #Hiring #TalentAcquisition #Leadership #Webinar #Entrepreneurship #TeamBuilding #GrowthStrategy #LinkedInLive

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🔍 Discover the Power of Precision with LakeB2B's B2B Audience Finder! 🔍 In today's fast-paced marketing landscape, reaching the right audience is crucial for success. With LakeB2B's B2B Audience Finder, you can take your campaigns to the next level by precisely targeting the audience that matters most to your business. ✅ Comprehensive Data Insights: Access rich data insights to understand your audience better and make informed decisions. ✅ Enhanced Targeting: Reach potential clients who are genuinely interested in your products or services. ✅ Optimized Campaigns: Maximize your ROI with campaigns that resonate with your target audience. Don’t miss out on the opportunity to connect with the right people and drive meaningful engagement. 🌐 Learn more: https://lnkd.in/gNW3kCS9 #MarketingSolutions #B2BAudienceFinder #TargetedMarketing #DataDrivenDecisions #LakeB2B #EnablingGrowth

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📈 How CRO Drives Business Growth 📈  Conversion Rate Optimization (CRO) is not just about tweaking your website—it's about driving real, measurable business growth. Here’s how CRO can transform your business:    🔍 More Visitors → Increased Revenue Imagine increasing your website traffic by 10%. If your site has 100,000 visitors a month with a 2% conversion rate and an average order value of $50, a 10% increase in traffic could result in 200 more sales, translating to an additional $10,000 in revenue.    💡 Better Engagement → Higher Customer Retention By optimizing your website’s user experience, you encourage visitors to stay longer and engage more deeply with your content. This not only increases the chances of conversion but also builds loyalty, encouraging repeat business.    📊 Higher Conversion Rates → More Leads and Sales Effective CRO strategies can turn more of your visitors into leads and customers. For instance, improving your form submission rate by just 2% could significantly boost the number of leads you generate, leading to more closed deals and higher revenue.    🚀 Real-World Impact:    30% Increase in Engagement: By implementing an in-page navigation system, we significantly boosted user engagement and conversion rates.  15% Increase in Form Submissions: Tailoring content based on user behavior and geographic location led to a notable increase in form submissions.    ✨ Key Takeaways:    User Behavior Analysis: Understand how visitors interact with your site to identify opportunities for improvement.  Data-Driven Hypotheses: Make changes based on concrete data and testing.  Ongoing Testing and Iteration: Continuously refine your strategies to maintain and enhance performance.    Ready to see how CRO can drive growth for your business? Learn more about our services and book a meeting with our experts today! 🚀 Learn more about our CRO services here: https://nmqdigital.com/cro   #CRO #BusinessGrowth #ConversionRateOptimization #DigitalMarketing #UserExperience #DataDriven 

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📊 Did you know? Video ads in mobile apps achieve a 34% higher click-through rate than native ads and a whopping 56% higher CTR compared to banner ads! 🚀 This means huge potential for boosting your mobile ad performance. But how can you tap into this goldmine? Enter EdgeAppz! We're here to help you harness the power of video advertising in top mobile apps. Whether you're looking to skyrocket your CTRs or run wildly successful campaigns, we've got the expertise you need. Ready to transform your mobile advertising strategy? 👉 Visit www.edgeappz.com to learn more 👉 Contact us for a free consultation 👉 Share these eye-opening stats with your network Let's make your ads work harder for you! #MobileAdvertising #VideoAds #DigitalMarketing #AdTech

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Meta now tells you when your ads are “high performing”. Their statistical models now compare your campaigns against your competitors and your other ads, and you can see which of your campaigns are performing great. Why is this important? Because not only can you get a lower cost per acquisition (lower CPA), but you can see what resonates the most with your audience and continue to replicate that. For this client, this high performing ad serves two purposes. - First educate - Second, convert. It’s not designed to sell, but to attract. Focusing on bottom of funnel activities (selling) just wasn’t cutting it. We had to take the time to nurture and build curiosity, before going for the conversions. This simple change has drastically improved our campaign performance while increasing lead quality. If you need help creating “high performing” ads, send me a DM. #facebookads #plasticsurgerymarketing #socialmediamarketing #medicalmarketing #healthcaremarketing

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With the DAXRM Microsoft Ads connector, you can get the very best from your Microsoft Ads campaigns. Take a deep dive into all essential ads data including impressions, clicks, CPC, CTR, conversion rate, revenue and more. With the Microsoft Ads Connector, you can: Analyze all your PPC metrics and optimize campaign performance Analyze conversions and optimize your conversion rates Showcase campaign performance and highlight the ROI you’re delivering for clients Automate your campaign reporting using the full functionality of Looker Studio Find out more at https://lnkd.in/g_8AJpNy #DAXRM #digitalmarketing #CRM #marketing #SEO #PPCmarketing #PPC #digitalmarketingagency #SEOagency #onlinemarketing #marketingagency #microsoftads

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🔄 Harnessing the Power of Remarketing: Re-Engage Your Audience with Google Ads 🔄 In today's digital landscape, capturing attention is just the start. The real challenge is re-engaging your audience. That's where remarketing comes in! 🚀 🎯 Why Remarketing Matters: 1. Boosts brand recall 📈 2. Increases conversion rates 💹 3. Enhances customer loyalty 💡 🚀 Effective Remarketing Tactics: 1. Segment Your Audience: Tailor ads based on user behavior 📝 2 .Dynamic Remarketing: Show exact products users viewed 🛒 3. Frequency Capping: Avoid ad fatigue 🚫 4. Ad Creative Optimization: Test and refine visuals and copy 🎨 5. Use Different Ad Formats: Mix display, video, and responsive ads 📺 6. Measure and Optimize: Continuously review and adjust 📊 7. Remarketing isn't just about reminders. It's about delivering value and driving growth. Ready to re-engage your audience? Let's take your Google Ads to the next level! 🚀 #DigitalMarketing #GoogleAds #Remarketing #CustomerEngagement #BusinessGrowth #MarketingStrategy #AdTech #OnlineAdvertising #MarketingTips #BrandAwareness 🚀Feel free to reach out if you have any questions or need assistance with your remarketing campaigns! 💬✨

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🤖 Automate your reporting, renewals and more on your campaigns One of the most requested features for Deals is now available! 🔥 As your advertiser’s campaign progresses, so does its fulfillment. Once all the scheduled ads have run, the corresponding fulfillment will reach 100%. There are many actions you are probably doing manually now, such as updating a deal status once the campaign has ended or notifying your advertiser with a mid-campaign report. Well, you can now automate those tasks and take them off your plate! Read all about it in our weekly product update: https://lnkd.in/gfBBae8T

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Should your paid media ads be product or lifestyle focused? 🤔 Factors to consider: ❓Product type and price point ❓Target audience preferences ❓Competitive landscape Platform matters too: 🔎Search ads = Product-focused 🤳Social media (Meta, etc.) = Lifestyle-focused, especially for retargeting Best practice? Mix both! Test, analyse, and refine to see what resonates with your audience. Watch the full episode! links in the comments 👇 #teatalks #theevergreenagency #marketingstrategy #paidmedia #productmarketing #lifestylemarketing

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