Cordial’s Post

Transform marketing into an agile, strategic partner for business growth and innovation. Here's a guide for CMOs to transform their marketing function in 2024. #GartnerMKTG #Marketing

At a recent Lean Culture event, Matt Trifiro, Chief Marketing Officer at Vapor IO argues that modern marketing is flawed because buyers want to self-serve and avoid premature sales contact. He argues that sellers prefer engaging with ready-to-buy, knowledgeable customers. He suggests rethinking marketing by focusing on the website’s role in providing comprehensive information to answer all potential customer questions before involving sales. https://lnkd.in/eAVYER6V See the full video at https://lnkd.in/ebhRS8DY

A good article emphasizes the importance of aligning AI initiatives with business objectives and the need for clear metrics to assess its impact. Some specific keys, such as defining objectives and goals for AI projects, definitive quantitative metrics and performance metrics that consider operational costs and the tracking of employee engagement with AI systems are discussed in the article. Furthermore, it also points out the challenges in measuring ROI, such as workforce requirements, data quality, impact of AI tools for marketing purposes, and monitoring the AI initiatives for compliance with data protection laws and ethical concerns which involve cross-functional teams in the process. While AI can automate processes and improve operations, measuring its ROI is quite complex due to its strategic and operational metrics involved. Credit to Author(s), and Techtarget.com. https://lnkd.in/eThHk7n3

Is your marketing strategy stuck in the past? It's time to integrate AI and leap into the future! Incorporating AI into your marketing mix can transform how you interact with customers and streamline operations. With our Client Connect Suite, businesses are seamlessly merging traditional strategies with cutting-edge technologies, driving engagement and boosting ROI. The fusion of digital marketing know-how with AI capabilities is not just a trend; it's a necessity. Don't let your business fall behind. Explore innovative solutions that empower your entrepreneurial journey today! 🌟🧠

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? In this episode, I sit down with the Director of Marketing at Voxx Electronics Seth Halstead to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift. We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve. Learn more by tuning👇 https://hubs.ly/Q02NT0qm0

success in today's business landscape is not only about having a groundbreaking marketing strategy but also hinges on embracing innovative technologies like Drill's advanced AI systems. Drill's revolutionary SaaS platform empowers companies to monitor consumer behavior in real-time, gaining a deep understanding of their needs and preferences to adapt their offerings accordingly. This capability to quickly identify and react to trends positions Drill's system as a secret weapon for management teams, ensuring companies can maintain a substantial competitive advantage and push beyond the limits of traditional marketing. ShopperAI Lanor Daniel Sivan Friedman Joseph

The future is here! Harness the power of AI to revolutionize your marketing strategy. At Deezy Vaasdev, we’re using cutting-edge technology to drive smarter, more impactful campaigns. Ready to future-proof your brand? #AIMarketing #smallbusiness #deezyvaasdev #digitalmarketing

Take your marketing to the next level! Atomic Dumpling harnesses AI to optimize your advertising strategy, ensuring every dollar spent delivers maximum impact. Let's make your brand shine! #AIAdvertising

Take your marketing to the next level! Atomic Dumpling harnesses AI to optimize your advertising strategy, ensuring every dollar spent delivers maximum impact. Let's make your brand shine! #AIAdvertising

Excellent perspective on the fundamentals of product applied to marketing augemented by GenAi. Reads like a playbook.