As we wrap up the year and move closer to 2025, we would like to extend our warmest wishes for a joyful holiday season.
SKMurphy, Inc.
Business Consulting and Services
Customer Development: we help entrepreneurs generate leads and close deals.
About us
At SKMurphy, our focus is on early customers and early revenue for software startups. We offer products and services to software entrepreneurs that allow them to develop sound strategies and a workable plan to grow their business. We help software startups transform their technology development focus to a customer development focus and accelerate their business with scalable sales, marketing, and business operations. Our focus is on early stage and emerging market software companies who are challenged either by new product introduction or the need to diversify beyond their initial success. Some of our clients are in transition from delivering their technology primarily as consulting to a full product. Emerging technology marketing is a domain distinct from classical product marketing; most of the traditional market assessment techniques are not effective: focus groups, surveys, etc… Emerging markets require a strong commitment by the founding team to appreciate the customer’s view, a rapid evolution of the product specification in response to feedback and customer experience, and an ongoing refinement and delivery of customer focused solutions.
- Website
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http://www.skmurphy.com/
External link for SKMurphy, Inc.
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2003
- Specialties
- new product introduction, customer development, and startup strategy
Locations
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Primary
Get directions
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Get directions
San Jose, US
Employees at SKMurphy, Inc.
Updates
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At a recent Lean Culture event, Matt Trifiro, Chief Marketing Officer at Vapor IO argues that modern marketing is flawed because buyers want to self-serve and avoid premature sales contact. He argues that sellers prefer engaging with ready-to-buy, knowledgeable customers. He suggests rethinking marketing by focusing on the website’s role in providing comprehensive information to answer all potential customer questions before involving sales. https://lnkd.in/eAVYER6V See the full video at https://lnkd.in/ebhRS8DY
Using AI for Marketing Tasks: Lessons Learned by Matt Trifiro
https://vimeo.com/
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"Leadership is a function of questions. A leader's first question is "Who do we intend to be?" not "What are we going to do?" - Max DePree #leadership #startup #Quote #startupwisdom
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Roderick Huiskamp, a FedEx Strategic Marketing Analyst, offers five #pricing strategies, emphasizing customer-defined pricing, competitive benchmarking, and subscription models. https://lnkd.in/gMhtMJWJ
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A strong focus and prioritization, or "killer instinct," can drive success, but without considering win-win scenarios, entrepreneurs may miss opportunities essential for long-term achievements and partnerships. https://lnkd.in/gybQ-Kr6 #win-win #KillInstinct #startups #partners #LongTermRelationships
Killer Instinct Can Blind You to the Value of Partners - SKMurphy, Inc.
https://www.skmurphy.com
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Early-stage #entrepreneurs, beware of overcommitting to product development before understanding your market. Balance is key! https://lnkd.in/gdsKGbZD #StartupTips #ProductDevelopment #startupTraction
Navigating the Startup Sales Maze: Brendan McAdams' Expert Advice - SKMurphy, Inc.
https://www.skmurphy.com
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6 Surprises from CES 2024 - Exciting conversations filled the air among startups, reflecting the enthusiasm for tech innovations! Thanks Shawn Flynn for your insight https://lnkd.in/g4atxwV7
Shawn Flynn on Six Surprises from CES 2024 - SKMurphy, Inc.
https://www.skmurphy.com