Attentive’s Post

The New Age of Shopping: Why Trust Matters More Than Ever #brandtrust Remember those impulsive "add to cart" clicks? Gen Z is making them a thing of the past. Today's savvy shoppers are all about conscious consumption, and that means building trust with brands before they buy. They're asking the questions we should all be asking: Is this brand legit? (Verified social media accounts?) What are other customers saying? (Reviews matter!) Does this company align with my values? (Sustainable practices? Ethical sourcing?) In the e-commerce boom, sales have been king, but the future belongs to brands that build trust. Organic PR, once seen as a slow burn, is now the key to unlocking customer loyalty. The takeaway? Don't neglect brand awareness in your marketing plan. Invest in building a reputation that resonates with your audience. Remember, slow and steady wins the loyal customer race! P.S. Ever seen a brand with a massive following but an unverified account? They're learning the hard way why trust matters. Let's not repeat their mistakes! #brandawareness #ecommerce #marketing #publicrelations #GenZ #digitalpr #organicpr #brandbuilding #brandtrust #d2c #competition #lifestyle #business #brandloyalty #customersatisfaction #communication

Industry forecasts estimate that 183.4 million people will shop in U.S. stores and online between Black Friday and Cyber Monday this year - with retail sales expected to reach a record-breaking $75 billion Wpromote are giving everyone exclusive access to aggregated real-time performance retail data over this period to help brands keep the edge. Brand owners - check out how costs and performance are fluctuating day-by-day and changing year-over-year through the live BFCM live dashboard so you can adapt and adjust your own strategy. https://lnkd.in/gkfAjZzq

The truth about keeping customers It's not about marketing. It's not about running promotions. It's not about discounts. It's about keeping ears to the ground. Gathering feedback. And using it to make life easier for your customers. Because here's the truth: the world revolves around your customers. They are the heartbeat of your business. And the best way to keep them coming back is by LISTENING to them. You need to know: - What they love - What they hate - What they want And the only way you'll figure that out is by asking them. Invite feedback. Listen to feedback. Implement feedback. It's a simple strategy - but it works. So today, reach out to your customers and start the conversation. Their feedback could be the key to unlocking the success of your business. #Shopify #Ecommerce #Segmentation #RetentionMarketing #DigitalMarketing #Analytics #ECPower

#Newpost 💥 Discover 15 #BlackFriday #marketing ideas that will help you run a profitable and creative promotion during the 2024 #ecommerce golden quarter. Read the full article here: 👉 https://buff.ly/4dx3QJI

Price has always held much value for marketers when selling a product. In the article by David MacDonald, we get an insight into how markets should shift their focus from price to value moving into the upcoming season. Many consumers are beginning to shift their focus and looking for brands that market a variety of factors that show their product's value over just price. This new focus on value looks towards the idea of getting more than what you pay for and can be seen through four main ideas: convenience, rewards, product longevity, and enriching experiences. As marketers, it is crucial to begin altering marketing efforts to fit the shifting consumer behaviors. https://lnkd.in/eqqBvMHM

What is a marketing funnel? A marketing funnel is the purchase cycle consumers go through from awareness to loyalty. The marketing funnel concept has been around for over 100 years, and its purpose is to easily categorize major milestones along the shopping journey, from awareness to consideration, to decision, and then loyalty.

You’ve conquered the basics; now it’s time to unveil the game-changers. These top-tier #personalization tactics will turbocharge your commerce site. And if you're worried that your current personalization engine is not up for the task, reach out to us and let's turbocharge your strategy together. #ecommerce 🙌

There are 3 bets we're making in 2024 that set the tone for all of our marketing and go-to-market. I think they'll be helpful for you, too. And they're all based on consumer behavior. ✅ 1. People will make the safe choice. If someone's going to add a new channel, a new tactic, a new product, they're going to choose the market leader or the option their peers recommend. That gives them the best chance of something good happening, and if it does go wrong, well, you did what you were supposed to. 💡So ask: In what market segment will you have the best chance to become the safe choice? Lean into that. ✅ 2. More people will buy, and buy more, if it's easier. I talk about "frictionless buying experiences" a lot. It leads to more purchases and higher amounts. It's the same reason grocery stores have chewing gum and candy bars in individual wrappers at the checkout counter. It's easy to toss it onto the conveyor belt. 💡So ask: What along your customers' buying journey can you simplify? A great starting point is your website. ✅ 3. People would rather use more of an existing tool or channel than to try something new. On the whole, buyers don't like to try new things or new brands. They'd rather do more of what's already working. You can run a whole marketing motion specific to your existing customers, and lead them to buy more, upgrade, and refer others.* 💡So ask: Where are the opportunities for our existing customers to do more or spend more with us? Fold these into your own marketing, and I bet you'll see an improvement this year. #marketing #gtm #growthmarketing #marketingstrategy ----- P.S. What bets are you making this year?

Planning your BFCM campaigns? Discover trends, strategies, and tips to launch successful seasonal campaigns and drive sales this holiday season. StackAdapt's latest blog breaks down six essential strategies to ensure your campaigns hit the mark during the biggest shopping events of the year.

Planning your BFCM campaigns? Discover trends, strategies, and tips to launch successful seasonal campaigns and drive sales this holiday season. StackAdapt's latest blog breaks down six essential strategies to ensure your campaigns hit the mark during the biggest shopping events of the year.