Bhaskar Tare’s Post

In today’s digital marketplace, consumers are overwhelmed with offers. Everywhere they look, there’s another sale, another must-have deal, another email cluttering their inbox. It's the era of over-saturation, and it’s not just overwhelming for consumers; it’s a significant challenge for brands trying to stand out. Here are strategies to cut through the noise. Firstly, storytelling is your secret weapon. Don’t just sell a product; sell a story. People remember stories, not discounts. Share the journey of your product, the why behind its creation, and the people it’s designed for. This creates an emotional connection that a plain old sale sign can’t compete with. Secondly, leverage exclusivity. Instead of casting a wide net with your offers, create exclusive, targeted promotions for specific customer segments. Personalization makes your customers feel special and reduces the sense of being just another face in the crowd. Lastly, focus on value beyond price. Competing on price alone is a race to the bottom. Instead, highlight what makes your product unique – be it quality, sustainability, or a unique feature. Show your customers why your product is worth their investment, not just their savings. In a world where everyone is shouting, it pays to speak directly. By focusing on storytelling, exclusivity, and unique value, you can ensure your offers are not just seen but remembered and acted upon. Start creating offers that resonate and build lasting connections with customers. #ecommerce #ecommercemarketing #marketingstrategy

High-cost, low-quality marketing that reaches a wide audience is resulting in a decline in the overall quality and innovation of the final product from many companies. In such cases, advertisers profit significantly, while consumers might overlook lower quality due to the broad market reach, potentially impacting product uniqueness and excellene. This makes the companies with the highest funding and ability to reach consumers more successful regardless of their product quality However, it's not a universal rule. Many companies prioritize both effective marketing and high-quality products to build sustainable customer loyalty but it’s getting harder for them to compete in the light of the world of inflation we live in. Do you agree ? #marketing #retail #quality #digitalamarketing #eccommerce

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗽𝗹𝗲𝗮𝘀𝘂𝗿𝗲? ⚖️ A recent study conducted in France by Google/EssenceMediacom and presented on Think with Google by Bénédicte Ibert-Clarençon showed that: ♻️ a vast majority of consumers are in favor of responsible consumption 💶 but at the same time will still prioritize budget over it The challenge for brands is to find solutions to guarantee that customers can both feel pleasure and act responsibly. Only this way can they benefit from the clear correlation between positive feelings and brand loyalty. 𝘛𝘩𝘦 𝘨𝘰𝘰𝘥 𝘯𝘦𝘸𝘴? 𝘈 𝘸𝘦𝘭𝘭-𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘸𝘪𝘵𝘩 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 𝘵𝘰𝘰𝘭𝘴 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥 𝘣𝘦 𝘧𝘶𝘵𝘶𝘳𝘦-𝘱𝘳𝘰𝘰𝘧! ✉️ Get in touch with our team to learn more! #loyaltymarketing #loyaltyprogram #brandidentity #thinkwithgoogle #essencemediacom #responsibleconsumption #brandloyalty #loyalty #loyaltystrategy #thisisloyaltymarketing

Navigating a grocery store to find specific products can be challenging for consumers. One brand tackled this issue creatively by launching a campaign that guides customers directly to their product's location. They used a GPS device disguised as the product, which activates and directs shoppers from the wrong aisle to the correct one. This innovative approach enhances product visibility and improves the shopping experience, highlighting the effectiveness of creative B2C advertising strategies. #B2CData #ConsumerData https://lnkd.in/e8eHXhfY

Too many ecom brands overcomplicate trying to add more revenue via email. Here’s a quick fix: Segmenting your list. Instead of sending the same message to everyone, break it down by past purchases, engagement, or even location. A little personalization goes a long way—and you’ll start seeing more opens, clicks, and sales.

Ever wonder why some brands seem to read your mind? It's RFM. Let me show you how. Recency, Frequency, Monetary value - the trifecta behind the curtain. By analyzing how recently and how often you engage with a brand, plus how much you spend, companies can predict your next move. Or try to persuade you to do something they want. 1️⃣𝗥𝗲𝗰𝗲𝗻𝗰𝘆: 𝗛𝗼𝘄 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗱𝗶𝗱 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗺𝗮𝗸𝗲 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲? Imagine a customer who just purchased last week. They’re still excited about their new find. Capitalize on this enthusiasm with timely communications that thank them for their purchase or offer a complementary product as a follow-up. For instance, an online fashion retailer noticed a 30% higher email open rate from customers who had made purchases within the last month. ➟ Armed with this insight, they launched tailored email campaigns offering a "Welcome Back" discount to recent buyers and a "We Miss You" campaign to reactivate dormant shoppers. 2️⃣ 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆: 𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗱𝗼 𝘁𝗵𝗲𝘆 𝗯𝘂𝘆? Considered your regulars, the lifeblood of your business. A subscription-based meal delivery service found that customers who ordered more than twice a month were prime candidates for an upsell to a premium plan with more choices and exclusives. ➟ By targeting these frequent diners with personalized offers to enhance their plan, they not only boosted the average LTV but also reinforced customer loyalty. 3️⃣ 𝗠𝗼𝗻𝗲𝘁𝗮𝗿𝘆: 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗱𝗼 𝘁𝗵𝗲𝘆 𝘀𝗽𝗲𝗻𝗱? High spenders are your VIPs. They expect—and deserve—a level of service commensurate with their expenditure. An online goods retailer used their data to identify customers spending over $500 per transaction. ➟ These high rollers were then offered access to an exclusive VIP program that included personal stylist consultations and early access to new products, enhancing their buying experience and encouraging even higher spends. By breaking down your customer base using these three metrics, you can tailor your marketing strategies to target specific groups more effectively. *************** I am Alvin Huang I'm an e-commerce veteran with over $189 million in sales, specializing in scalable growth and resilient leadership. I deliver no-nonsense, actionable insights for serious business growth. Follow me for real-world strategies and case studies that drive success. #RFMStrategies #customercentric #alwaysbeselling

Price has always held much value for marketers when selling a product. In the article by David MacDonald, we get an insight into how markets should shift their focus from price to value moving into the upcoming season. Many consumers are beginning to shift their focus and looking for brands that market a variety of factors that show their product's value over just price. This new focus on value looks towards the idea of getting more than what you pay for and can be seen through four main ideas: convenience, rewards, product longevity, and enriching experiences. As marketers, it is crucial to begin altering marketing efforts to fit the shifting consumer behaviors. https://lnkd.in/eqqBvMHM

Let’s debunk a myth today… that for B2C brands, search is dying. Search is alive and kicking, especially in the Americas… Where 54% of consumers rank search engines as the top source for pre-purchase info. This isn’t just a statistic. It’s a statement. Why is search more relevant than ever? It’s a full-funnel powerhouse: → At the top, it’s the gateway for curiosity. → At the bottom, it's where decisions are made. Search isn't just another channel... It’s the main stage for engagement and conversion. And consumers? They're voting with their queries, telling brands exactly what matters to them. So for brands looking ahead… Look to the past. Because traditional search is stronger than ever.

Did you know that 43% of consumers intentionally leave items in their online carts, hoping for a discount? This surprising insight from Dynamic Yield’s survey reveals a powerful opportunity for retailers. Here’s what you need to consider: → Consumer Behavior ↳ A significant portion of shoppers, especially in Europe and Asia, are savvy enough to anticipate discounts. ↳ In contrast, many North American consumers remain unaware of this strategy. → Conversion Potential ↳ 18% of consumers won’t complete their purchase unless they receive a discount. ↳ This indicates a clear demand for personalized engagement. So, what does this mean for you? Implementing personalized emails for abandoned carts could be a game-changer for your conversion rates. Imagine the impact of slipping in tailored discounts that resonate with your audience. Your marketing strategy could evolve from a standard approach to one that truly connects with consumers’ expectations and behaviors. Let BUSINESS x DATA turn this type of insights into action for your company. Our page inbox is open. -------------- Do you also intentionally leave items in cart?