Asian Media Group’s Post

Here is a preview on what we will be debating and what insights we will be sharing at Cannes this year! #pricingpower #profitablegrowth #b2b #GTM

Connect authentically, grow exponentially with AC&M Group 📊 Their tailored approach helps brands understand and engage diverse consumer segments effectively. 💼 From insightful strategies to impactful connections, they're dedicated to brands' growth in today's dynamic market. Let AC&M Group make your brand shine! #HCAC #Associate #membership #ACMGroup #TargetAudience #ExpertInsights

Helping businesses and brands get published in the media to build credibility and authority to dominate their market. #MediaCoverage #BrandAuthority #BusinessCredibility #MarketDominance #PRStrategy #BrandVisibility #IndustryLeadership #MediaRelations #PublicityCampaign #BusinessSuccess #DigitalMarketing

Driving sector growth is a critical discussion. OOH needs to grow as a category key points in sector growth 1.Strong regulation (need for a national association?) 2.Standardization of research 3. Media effectiveness. understanding how OOH delivers value and growth for brands 4. Building trust through ethical, sustainable and responsible practices

Our industry always worships the creative output. Which is why there are so many awards that celebrate creativity. Rightly so. The only award that celebrates Strategists is Effie. For work that works. Effectiveness. Good souls like Prem, Kawal, Subbu etc have ensured that this year the process is tighter and transparent. I don’t mind losing to a better idea- or a better strategy. But I have a lot of bones to break for entries that are fraudulent. Cases masquerading as strategic intent, when in reality they lacked one. Worst- cases anchored on vanity metrics. Happy that it won’t happen this time. Or so I hope. The best minds should win. The best work should win. The ad industry should win. ‘What else we here for?’ #marketing #brands #effectiveness #strategy

Kantar presented the Brand Blueprint Awards for the first time at Cannes Lions International Festival of Creativity to celebrate the best performing brands, by giving out a total of 1️⃣3️⃣ awards – underpinned by our data. The awards celebrate excellence around the Blueprint growth driver ✨ Be Meaningfully Different to More People ✨ and the three growth accelerators: 1️⃣ Predispose More People 2️⃣ Be More Present 3️⃣ Find New Space Find out who won and why 👉 https://lnkd.in/eH7KaMbU #Marketing #BrandBlueprintAwards #Cannes

Subsequent to the groundbreaking ‘Malta Consumer Trends’ event held at the Hilton Malta on 14th March 2024, I was recently featured on the TVM programme 'Ras Imb Ras’, where I delved into the pulse of Maltese consumer trends 📊 During the programme, I shed light on the comprehensive nationwide survey conducted prior to the event, which unveiled invaluable insights into local market trends and consumer preferences. Curious to learn more? Dive into the report and equip yourself with the knowledge to make informed decisions in your business ventures 💼 #maltaconsumertrends #marketinsights #businessstrategy #digitalmarketing https://lnkd.in/gFM_zedZ

Kantar presented the Brand Blueprint Awards for the first time at Cannes Lions International Festival of Creativity to celebrate the best performing brands, by giving out a total of 1️⃣3️⃣ awards – underpinned by our data! The awards celebrate excellence around the Blueprint growth driver 💥 Be Meaningfully Different to More People 💥 and the three growth accelerators: 👥 Predispose More People 🗺️ Be More Present 🌱 Find New Space Curious to find out who won and why? Learn more here ➡️ https://loom.ly/Bs6EUtE #Marketing #BrandBlueprintAwards #Cannes

Team GingerMay is at Adwanted Events ‘The Future of Brands’ today, immersing ourselves in the latest trends shaping the industry. Here are three key takeaways from today's enlightening discussions: 1️⃣ The Changing Media Landscape: Insightful sessions from Simon Frazier of The IPA (Institute of Practitioners in Advertising) and Olya Dyachuk of The HEINEKEN Company, delved into the power of metrics and attention data in fuelling efficiency 2️⃣ Creativity and measurement are complementary: Martyn Bentley of AudienceProject and Peter Grant of Boots UK highlighted the growing importance of balancing measurement and creativity. According to Grant, “we haven’t yet settled on really consistent metrics” but the industry is getting there 3️⃣ AV is here to stay: Discussions led by Vicky Handley of Lloyds Banking Group and Gareth George of RVU explored the everlasting presence of AV in the industry and how, despite tough competition, the platform remains alive and kicking #AdWanted #FutureofBrands #BrandInnovation #AdWantedFOB GingerMay

🌟 Braving the Battleground: insights from brand leaders and marketing specialists Today we hear from Saidat Lawal-Mohammed, Director, Marketing & Communications at 9mobile. Saidat’s insights at our #BrandsOfTomorrow growth conference last week underscore the importance of strategic action and resilience in navigating the market landscape. 🚀 She emphasises two key points: - O-p-p-o-r-t-u-n-i-t-y: the opportunities remain monumental despite everything. - Proactive engagement: waiting passively is not an option. “While growth may appear stagnant in the current conditions, it does not mean the opportunity for the future is not there. Let’s remember: the Nigerian telecom market is projected to reach a value of USD11bn by 2029. This is massive. If you sit back looking at the difficulty, take no action or do not engage meaningfully with your consumers, you lose your meaning and you risk being left behind when the market inevitably opens up. You miss out on the value growth I just mentioned. As a brand that understands the Nigerian psyche, we know that it’s a tough call right now but we are not going to be lying down waiting for things to turn around. It’s on us brand leaders to stimulate the market, our consumers and find the growth we are after.” Braving the battleground, a panel conversation about brand growth with Probal Bhattacharya, Saidat Lawal-Mohammed, Kemi Longe, Feyi Olubodun – facilitated by Frederick Ubanmhen. Ndeye Diagne, Akin Afere, Blessing O., Daniel Oseman, Ivan Moroke, Mark Molenaar, CCXP. #WinningTogether #ShapeYourBrandFuture