Jon Clarke

We're in launch mode this week for two separate 1:Few ABM campaigns. We deliver ABM programmes custom-built for each client, including a tailored GTM and account-level personalisation that's aligned to their specific objectives. That means a lot of moving parts. But we work as an extension of our client's team and that means we're right in the thick of it. Building, QC'ing, testing, dealing with the usual last minute bug-fixes, joining check-in calls with all stakeholders... And finally hitting that metaphorical launch button 🚀 #abm #partnership #launchreadiness

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Do you want to learn how to generate 100s of leads for your consultancy - without blowing your budget? On October 8th, we’re hosting a webinar that’s packed with actionable insights for consultancies looking to scale their marketing fast. Join Nick Synnott, our Director, and Ben Edwards, Head of Consulting at CMap, as they reveal how CMap attracted over 3,000 attendees to their webinars using their proven content flywheel. In this session, you’ll learn: 👉 How CMAP’s strategy pulled in 1,000s of attendees and 100s of leads as a result 👉 Secrets to securing the perfect webinar guests 👉 Ways to repurpose your content for max impact This isn’t your average webinar - it’s a playbook for growth. 🔗 Sign up now to secure your spot! https://lnkd.in/eTM9gF9a #Consulting #LeadGeneration #Webinar #MarketingStrategy #GrowthHacking

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WEBINAR: BOOST YOUR B2B MARKETING WITH AI Are you looking for new strategies to take your business to the next level? Join our webinar on June 18, where Bain marketing experts Bijan White, Catherine Ehrnford, and Rishi Dave will uncover how AI is changing the B2B buyer journey from start to finish: https://lnkd.in/dBKaft9E

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Great data gets you places It improves campaign performance and conversion rates, increases qualified leads, and shortens sales cycles. It also improves data accuracy, mitigates security risks, and ensures regulatory compliance. Great data is something we do rather well. As the UK's leading supplier of B2B data, we combine industry-leading technology with a meticulous vetting process to give you the highest-quality data possible. We then use our UK-based Call Centre to verify it, ensuring completeness, accuracy, and compliance and bringing you long-term peace of mind. So, if you're still undecided about whether it's worth investing in great data, contact us today and let's see what we can do for you. ​ We promise you won't look back. www.marketlocation.com [email protected] #marketlocation #b2bdata #leadgeneration #customeracquisition #b2bmarketing #prospecting #marketing #b2b #data #emailmarketing #datadriven #datadrivenmarketing #marketingautomation #dataanalysis #ukcallcentre #gdpr #datacompliance 

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Are you eager to uncover the true value of using GA4 in your marketing? 🤔 If so, be sure to tune into our webinar where Receptional’s very own Innovation Lead, Chris Whyatt️, and Rob Newhouse, our Analytics & Measurement Consultant, will be taking you through some key insights for making the most of GA4 in today’s modern marketing landscape. They’ll take you through some essential tips for refining your marketing strategies using GA4 and cover a range of crucial features and updates offered by the platform. They’ll cover: • GA4 best practices • Useful features and key reports • Advanced features (audiences and segmentation) • Common pitfalls and mistakes • Reporting with looker studio • Live Q&A session at the end 📅TUNE IN 30TH OCTOBER 1PM 📅 Book your spot here: https://bit.ly/3zJ2QUS #Webinar #GA4 #MarketingAnalytics

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📊 Otto Group is elevating multi-channel marketing planning and controlling with the Board Enterprise Planning Platform! Swipe below to discover how this global retailer is achieving unparalleled efficiency and strategic insight across their marketing efforts ✨ Full case study ➡ https://lnkd.in/esXX8t-8 🤝 Dominic Lindstädt #MultiChannel #StrategicPlanning #OttoGroup #EnterprisePlanning

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In episode 164 of the Marketing Freaks podcast, we discuss the concept of engaged revenue in B2B marketing with insights from Richard George of the LSEG (London Stock Exchange Group). Learn how to effectively track customer interactions throughout the sales pipeline, even when traditional lead generation methods fall short. Richard emphasises the importance of understanding your audience's engagement with your content to prove its impact on your pipeline journey. If you want to optimise your marketing strategy and truly understand the value of engaged revenue, this episode is a must-listen! 🎧Listen to episode 164 on your preferred podcast platform here: https://bit.ly/3TCPTls #b2bmarketing #b2bmarketingstrategy #marketingstrategy

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𝗪𝗵𝘆 𝗮 𝗰𝗹𝗼𝘀𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗮𝗴𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 🤝   Simi Dhawan explains why the best research starts with a deep immersion in the client’s world in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear more on the ROI of market research and how to ensure insights drive action > https://lnkd.in/eaz5WwV5   #b2b #marketresearch #roi #podcast #strategy #actionable #drivingimpact #insights

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Is it really time to bid farewell to Customer Surveys? We're exploring common pitfalls and how with the right approach, surveys can still be a powerful tool for capturing actionable insights. Read our latest blog here: https://lnkd.in/eSHVcJBN

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In this podcast, dive deep into the world of marketing technology with host Tom Carpenter and Phil Boyden from Sojourn Solutions as they uncover the stark reality that many organisations are only scratching the surface of their MarTech stack's potential. 🎧 Tune into the full episode to learn how to avoid common pitfalls and leverage your existing technologies to their fullest extent 👉 https://lnkd.in/gTbijPnm #Martech #ROI #MarketingStrategy #Podcast #CustomerJourney #DigitalMarketing #NevermindThePainPoints

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Marketing mix modelling (MMM) helps you identify which strategies are working, which aren’t, and how to allocate resources effectively. But why should you hire an external agency to handle this analysis instead of doing it in-house? Steven Pesarra outlines eight good reasons not to mark your own homework. Read blog > https://lnkd.in/ef4CNdVT #marketingmixmodelling #analytics #datadriven #marketinginsights #marketingstrategyc

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AI is coming and, love it or not, it's best to get ready. 🏁 Martha Phillips(Nee Browes) and Mandy James recently attended MMC Learning's webinar 'Generative AI Tools Future of Marketing Masterclass' to look ahead at what AI has to offer the marketing industry. Following on from that, Mandy went on to attend Leeds International Festival of Ideas' panel discussion, 'Could AI be Humanity's Saviour?', which brought up the importance of legislation and how AI will provide augmented decision-making. With the business sector extensively using AI and it having the capacity of a pHd student, its important to learn how to steer the wheel so we can adapt. Ultimately, the human spark and our creativity is what will keep us all above AI and, safe to say, we've got that sorted! #AI #Marketing #IndustryInsight #Trend

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Context is key 🔑📊 Are you caught up with our podcast? 🎙️ In the clip from our latest episode of The Undiscovered Metric, Tamsin James from MSQ Partners shares the pivotal role of context in marketing success. Ready to learn more? Watch the full conversation as she shares her journey as the new CMO, unraveling the complexities of agency marketing. Check out our latest episode here: https://lnkd.in/dUukPV5u

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📢 Register now for our next webinar: The power of cross-channel campaigns. On 28th November, Lisa Alleway and Tallulah Warmington will tell their secrets of how you can build seamless, impactful customer journeys and campaigns that resonate across every marketing channel. Learn about the fundamentals of cross-channel campaigns, including: ✅ How to connect the dots across platforms ✅ Practical tips for consistent messaging and branding ✅ Tools and strategies to manage successful projects, from start to finish Book your place now by clicking the registration link below 👇 https://lnkd.in/eNaGTW3H #Webinar #Event #MarketingCampaigns #MarketingStrategy

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A commercial marketer talks about the RIGHT analytics, focusing on the overall business objectives first. Here's where to start. 💡Georgina Gilmore, our Channel and Strategy Expert, explains exactly what you need to do to become a commercial marketer in the latest best practice Briefing. She focuses on 6 key skills for the transition: Insight, Analytical, Financial, Strategic, Decision Making, and Communication. Watch it here: https://lnkd.in/en4McMyZ Special thanks to Gursaran Marjara for sharing his insights in our panel for the Community Sprint. #CommercialMarketer #BestPractice #CommunityIntelligence

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🔍 What We Do at Kudos Research At Kudos Research, we are all about delivering insights that make a difference. Whether it’s B2B or consumer research, we’re committed to connecting with hard-to-reach audiences and digging deep to uncover meaningful insights. We offer a range of services—from in-depth qualitative interviews to robust quantitative surveys—to give our clients a full picture of the market and consumer behavior. And with our global reach, we’re able to bring a broad perspective to every project. What we are especially proud of is our ability to adapt to each client’s unique needs. We know that every project is different, and we approach each one with the care and rigor it deserves, ensuring that the data we provide is not just useful but a strong foundation for making smart decisions. If you’d like to know more about how we work, feel free to visit our website: https://lnkd.in/e_Gaw9g4. #MarketResearch #ConsumerInsights #GlobalResearch

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In the latest episode of the B2B Marketing Excellence Podcast, Donna Peterson tackles a pressing issue for industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers facing deliverability challenges due to poor list quality, Donna shares actionable strategies to ensure your emails reach the right audience and safeguard your domain reputation. How do you ensure your email campaigns hit the mark? Tune in now to catch the full episode! 👇 https://bit.ly/49teKzI #B2BMarketing #EmailDeliverability #MarketingStrategy #Podcast #EmailMarketingTips

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Always good to see Velocity in the B2B Marketing UK Agency Benchmarking Report! This year we placed #34 overall, #21 for Content Marketing and Thought Leadership Specialists and #17 for World’s Largest B2B Marketing Agencies. The categories in benchmark reports like this are always an interesting reflection of how the market thinks about marketing. Last year’s report split out agencies into 4 groups. This year there are 9. Is that because stakeholders are hunting for specialist solutions to more specific problems? (Do you go to an ABM shop for your ABM programs, a brand shop for your identity, and so on?). There’s a lot of talk about convergence between qualities like brand and demand gen at the moment (not least from us). It’ll be interesting to see whether those specialisms deepen or diversify in the next 12 months — and how future benchmark reports might describe brand and performance as a shared discipline. https://lnkd.in/eNs8kDBU

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