STRAT7

Whether it’s the Coco Cola red truck or the Kevin the carrot, we all have our favorite Christmas ads that make us feel festive. But, what makes a truly great Christmas ad for brands? In our blog, John Horgan explores two very different approaches to Christmas advertising from John Lewis and Paddy Power highlighting the importance of leveraging distinctive brand cues to cut through the seasonal noise. Find out more: https://lnkd.in/epfqzRYG #ChristmasAds #BrandAssets #MarketingStrategy

We’re proud to see four STRAT7 agencies listed among the 20 fastest-growing individual agencies in the latest Market Research Society (MRS) Industry Report. Well done to all the teams at STRAT7 Incite, STRAT7 Crowd DNA, STRAT7 Researchbods and STRAT7 Jigsaw. This recognition highlights the great work our teams deliver to help our clients put customer and market insight at the heart of their growth strategy and win at change. 👏👏👏 #IndustryReport #FastestGrowing #Teamwork #MarketResearch #MRSReport

Our work with Marks and Spencer has won the Market Research Society (MRS) and Research Live Award for Business Impact of the Year – UK. The judges said: "Standing out in a highly competitive field, this entry showed some impressive work in how it built a behavioural segmentation that was underpinned by real-time tracking. This managed to spur a turnaround in the fortunes of a major brand." In our blog, we share more about how we supported Clothing & Home Insight team to reach their goals and the wider business impact this has had for M&S. Find out more > https://lnkd.in/gwSeCQd5

In our latest blog, Mona S., Community Strategy Director, delves deeper into the art of building impactful global communities. In part 1, Mona shares her expert insights on navigating cultural nuances and tailoring strategies to resonate with diverse regional audiences, exploring the delicate balance of staying true to a brand’s identity while embracing the uniqueness of each market. Read it here > https://lnkd.in/eu_E9qmS #CommunityManagement #BrandStrategy #MarketInsight #CulturalConnection

Well done to all the team at STRAT7 Jigsaw for their recent win at the MRS Awards! 👏👏👏 You can read more about their work with Marks and Spencer and the impact it had here: https://lnkd.in/gwSeCQd5

Here's our fifth and final blog in the series on our new STRAT7 segment chatbot. Discover the four key benefits it brings into your insight team, including: - Improving decision making - Extending research lifecycles - Cross-team collaboration - Time efficiencies Read it here > https://lnkd.in/dpVWng-p #Segmentation #MarketResearch #Insights #AI #SegmentChatbot

We're putting the STRAT7 segment chatbot to the test! Continuing his blog series, our Data Science Director and STRAT7 AI Lead Hasdeep Sethi outlines a recent test case showing how a tool like our segment chatbot can squeeze more out of existing research outputs with GenAI and can genuinely save time, resources and boost ROI for insight teams. Explore the results here > https://lnkd.in/d_93ZBWg #Segmentation #MarketResearch #Insights #AI #SegmentChatbot

Our third blog on STRAT7’s new segment chatbot explores simulated conversations vs fully synthetic data. Hasdeep Sethi shares how our segment chatbot uses real data as best practice to leverage AI tools, providing transformative research that hits multiple touchpoints and creates a deep, nuanced understanding of customers and prospects. Read blog > https://lnkd.in/dWhyMdHP #Segmentation #Insights #MarketResearch #AI #SegmentChatbot

How did we turn a black box tool into a glass box tool? In case you missed it, our Data Science Director and STRAT7 AI Lead, Hasdeep Sethi shares the process of building our new AI product - our segment chatbot. We've embedded three features to: - Reduce the risk of stereotyping/ unintended bias - Provide clarity on its sources - Ensure data security The result? We've created a product that provides genuine value to insights and research teams. Read blog > https://lnkd.in/eMPriuSf #Segmentation #AI #SegmentChatbot #MarketResearch #Insights

🔜 Last chance to sign up to join us tomorrow (10am PST | 1pm EST)! 'Gaining the edge: Insight innovation for your competitive advantage' - sign up here: https://lnkd.in/dS3AfVQ3 #STRAT7 #WinningAtChance #USWebinar #GainingTheEdge