arau.baby us’ Post

We'll say it until we are blue in the face: this was never JUST about powdered milk. We are here to completely shift narratives about how we feed our babies, and we aren't afraid to ruffle a few feathers to drive change. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. Natalie Kunstadter shared on ADWEEK how other brands can begin to tackle taboo topics. Here are some quick tips: 📌 Do your research 📌 Put your oxygen mask on first 📌 Pick your battles wisely 📌 Be ready for backlash—but don’t fear it Read more below and thanks Natalie and ADWEEK for pushing brands in the right direction to shift perceptions and drive cultural change ⬇️

Kellogg Company's new campaign features Molly Baz as the first pregnant woman on a cereal box. This follows the removal of her Times Square billboard, which sparked a debate on advertising double standards. Here’s what 600 Americans had to say: 🪧 Consumers reaction to the removal of Molly Baz's billboard is quite mixed. With 36% feeling neutral on the issue, 36% disagreeing with the removal, and 28% agreeing with the removal. 🤰 While opinions on the billboard were mixed, Special K's campaign by Leo Burnett is getting a warm reception, with 49% of consumers seeing it as a progressive move that celebrates pregnancy and motherhood in advertising. 🎗️ It's important to note that while having a socially relevant figure or topic on a product doesn't automatically translate to sales; 2 in 5 consumers said they wouldn’t necessarily be more inclined to buy. As one Pulser put it, "It depends on the topic. I'm more interested in how the brand supports causes." Got a campaign to test? Sign up with OnePulse today and get insights directly from your target audience.

What’s so controversial about #Bobbie’s latest campaign? It features Molly Baz, a food influencer, breastfeeding her newborn. And it’s a perfect example of how brands can embrace risk to take a stand and deliver on values. As our own Natalie Kunstadter explains in ADWEEK, tackling taboo topics requires brands to take risks—but it also enables them to embrace valuable rewards. Basically, it’s not just about the message. Taking a stand empowers brands to challenge norms and connect with audiences on a deeper level. https://dept.ly/3Z2K98D #Adweek #takingastand #purposedriven #impact #BCorp #creativecampaigns

Think dads are clueless about babies? This diaper ad campaign seemed to agree. Huggies launched a campaign: "The Dad Test" Where kids were left with dads alone And the dads had to “take care” of their children Which they had trouble with. Which implies that dads need help. But did it backfire? Well, Huggies underestimated Dads →32% are single caregivers →64% are confident managing their babies. And they were pissed off... What happened next? ↳A petition with 1000+ signs to ban the ad ↳Huggies apologized for the campaign and revamped it What are the key lessons to be learned? ✓ Humor based on stereotypes can flop. ✓ Positive spins with takeaways are stronger. ✓ Research your audience - avoid assumptions. ✓ When using humor, ensure it's not offensive. P.S: What else do you think we can learn from Huggies? P.P.S: What do you think about making this into a series for marketing fails? 🤔

𝗣𝗲𝗿𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝗲... The first baby monitor from Neonate hit the stores in Norway back in 2009. Now, 15 years later we have a multi award winning baby monitor and we have reached Europe’s largest market, Germany. Social media is overflown with tips for overnight success, but that is not the case for most brands or companies. Success comes with hard work over time. I love Gary Vaynerchuk's story of how he made wine videos for 4 years without anyone caring. Or Phil Knight's long and rocky road building up Nike (book link in comment). I do believe we should have longer perspectives in business, whether retail or other kinds of business. In the words of Bill Gates, most people overestimate what they can achieve in one year and underestimate what they can achieve in ten years. We in Neonate baby monitor are in it for the long run. How is your perspective? #neonatebabymonitor #growth #babymonitor 

In response to a concerning trend where young children are increasingly exposed to adult skincare content, Dove has launched the #TheFaceof10 campaign. This initiative aims to address the societal pressure for children to adopt anti-ageing skincare regimens prematurely. The initiative brings together professionals, dermatologists, influencers and body confidence advocates to raise awareness about the unnecessary pressure on children to adopt anti-ageing skincare routines. The Unilever brand has also teamed with experts like Professor Phillippa Diedrichs and Marisa Garshick, MD, to create ‘The Gen A Anti-Aging Talk’—a free TikTok resource aimed at parents and caregivers navigating beauty anxiety with their children. #TheFaceofTen campaign echoes the stance taken by Sweden’s Apotek Hjärtat to halt the sale of anti-ageing products to under-15s. This decision follows reports of children as young as eight expressing interest in purchasing such products and concerns raised by the British Association of Dermatologists regarding potential skin damage caused by inappropriate skincare ingredients. While these measures aim to address immediate concerns, the broader issue of the influence of social media on children's perceptions of beauty remains prevalent. The unrestrained access to skincare content on Social Media platforms raises questions about the responsibility of influencers, skincare companies and social media platforms in promoting age-appropriate beauty standards. Our goal at Global Child Forum is to educate and help businesses adopt a child rights perspective in their day-to-day operations in order to create a better and safer future for generations to come. Find out more about the campaign and the free resources: https://lnkd.in/d9EnBtmX Discover more about our work with benchmarking companies when it comes to children’s rights: https://lnkd.in/dP4gnWP7

How did we build a strong brand for a women's healthcare brand (50- 1900 followers in 3 months) Our client, Femme Jock, is dear to my heart. When we onboarded it for content creation,  On Instagram and Facebook, we knew it needed to be Niched down to the core. Femme Jock is a women-centric brand targeting support for women's pelvis after dislocation. Our main targeted and concerned topics were -Awareness of Pelvic Floor problems  -Postpartum and pregnancy support -Product Specifications and USPs. -Health tips and exercise ▶ With content: We wanted women to know we heard them, When they thought they need To mute their voice due to pain. So we tightened our belts and rolled. ▶ Steps were: Deciding on content pillars: ✅ Educating content Inspirational content Personal stories  Behind-the-scenes ✅ Making content formats: -Reels -Carousels -Static posts -Highlights -Stories -Live ✅ Keyword research: Each post was highly targeted at niche people; hence, the exact keywords were necessary. ✅ Doubling down We doubled down on carousels since they were the most loved and explored.  What we did after posting: Reply to DMs and build connections. Engaged with posts on the feed  I shared the post on the story.  Engaged in the last post. All this content revolves around unaware audiences.  This constant effort gave us a strong online presence. #instagrammarketing #contentmarketing #contentcraetion ___________ If you liked today's post, make sure to like and comment 👍 Don't forget to repost it on your network too. And make sure to press the notification bell. This is Aparna Bala, a marketing and sales expert.

"Prega News Leveraged Influencer Marketing for a Successful Campaign" Recently, Prega News the trusted pregnancy test brand, launched an impactful campaign titled : #KyaMaaBanegi ? which resonated with millions of expectant mothers in India. By collaborating with micro-influencers and relatable content creators, they effectively created a community-driven conversation around the emotions of pregnancy. The campaign encouraged real stories from users, allowing mothers to share their experiences, challenges, and joy, amplifying the message that every pregnancy journey is unique. The result? A significant increase in brand engagement and a stronger emotional connection with their audience. This campaign is a fantastic example of how leveraging user-generated content can enhance brand trust and foster a sense of community. Key Takeaway: Authenticity is key in influencer marketing. By sharing genuine stories, brands can build deeper connections with their audience. What do you think about the power of user-generated content in influencer campaigns? Let’s discuss! #preganews #influencermarketing #brands #marketing #socialmedia

Mom's Matrix: Decoding New Mothers' Baby Care Brand Choices💡👶🎯 Uncover how we deciphered new mothers' baby care brand choices to boost market share.🔍📈 We've got more such case studies to fuel your curiosity! See the link in the comments. ⬇ Follow our page, Brandscapes Worldwide to stay up-to-date with the latest industry news, trends, and insights! #NewMomInsights #BabyCareTrends #MotherhoodDecisions #BabyBrandsAnalysis #BrandChoiceFactors #CaseStudy #Brandscapes #BrandscapesWorldwide

Regional television appearances are a powerful tool for promoting a book and expanding your brand's reach. 📺 They not only introduce you to a new audience but also position you as an expert in your field, building credibility and authenticity. In today's crowded marketplace, having a book is a key differentiator. It allows you to showcase your expertise, connect more deeply with your audience, and provide real value—something consumers are craving more than ever. The direct-to-consumer model, while still important, doesn't have the same impact it once did. People are becoming more discerning about the brands they engage with. This means we have to be smarter in how we approach our market, using multiple touch points to reach different demographics. A book serves as a long-lasting touch point that continues to build relationships long after a TV segment or social post fades away. By leveraging regional media, you diversify your reach and strengthen your brand's message. It's about moving beyond a single marketing channel and creating a dynamic presence across platforms, reaching people where they are and offering them something of lasting value. #BookMarketing #RegionalMedia #BrandBuilding #AuthorLife #MarketingStrategy #Credibility #MediaAppearances #ConsumerTrends #BrandAuthenticity #Value https://lnkd.in/eK5KfZjQ