Alan Wolk’s Post

The holiday 2024 programmatic advertising season is here! 🎄 With a shorter shopping window and a presidential election backdrop, this year’s holiday season offers brands a unique challenge—and opportunity. Programmatic makes it possible to connect with shoppers precisely when it matters. Here’s how to cut through the noise: - Start early: Reach shoppers on CTV, video, audio, and display - Target smart: Use data-driven insights for impact - Keep it seamless: Maintain consistency across channels Learn more in our latest blog on building a successful Holiday 2024 Programmatic Strategy: https://bit.ly/48yDCWu #HolidayAdvertising #ProgrammaticAdvertising #VenturaGrowth #TheTradeDesk #OmnichannelMarketing #RetailMedia

Advertisers are making major moves in retail media, with spending projected to hit a staggering $54.48 billion 💰 in 2024—nearly 1 in every 7 US ad dollars! 👀 As retail 🛒 media evolves into an advertising cornerstone, the shift towards off-site channels like CTV is bringing new opportunities—and challenges. From measurement inconsistencies to operational hurdles, advertisers are navigating Join StackAdapt's Head of Retail Media, Renee Caceres, and EMARKETER's Max Willens on September 9th for an insightful discussion on the state of #retailmedia and more specifically, the growth of #offsite advertising.

A new report from DoubleVerify into the quality and performance of media has shown plenty of opportunity for #retailmedia and lower fraud rates - but equally, there are challenges with viewability: https://lnkd.in/gM8Yvgqp #advertising #media

🌊 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗥𝗶𝗱𝗲 𝘁𝗵𝗲 𝗢𝗙𝗙𝗦𝗜𝗧𝗘 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗪𝗮𝘃𝗲? 𝗛𝗲𝗿𝗲'𝘀 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄! 𝗪𝗵𝘆 𝗶𝘁'𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘄𝗮𝘃𝗲𝘀: 📈 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗘𝘅𝗽𝗹𝗼𝘀𝗶𝗼𝗻: Buckle up! US Retail Media spending is set to blast off by 30% in 2024, all thanks to offsite programmatic advertising. We're talking over $20 billion – a jaw-dropping 167% increase from 2023! 💥 By the way: In Europe, the forecast is equally impressive, with an expected rise of 25% to reach €12 billion! 𝗪𝗵𝘆 𝗶𝘁'𝘀 𝘀𝗼 𝗵𝗼𝘁: 🔍 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗼𝘄𝗲𝗿: Offsite Retail Media isn't just smart; it's a genius! By leveraging product availability and customer behavior data, it targets the right audience across the web, digital TV, and social media. Precision and measurability, folks! 🎯 𝗢𝘂𝗿 𝘀𝗶𝘇𝘇𝗹𝗶𝗻𝗴 𝘁𝗮𝗸𝗲: 🔥 𝗚𝗮𝗺𝗲𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝘄𝗶𝘁𝗵 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀: Onsite Retail Media ads are a critical part of the Retail Media landscape, but their abundance can sometimes overwhelm shoppers. To balance the scales, retailers are increasingly turning to offsite options. However, both onsite and offsite strategies come with their own challenges. Remember, great power comes with great responsibility. Transparency and trust are the new currency here! 📺 𝗡𝗲𝘄 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀, 𝗡𝗲𝘄 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Connected TV (CTV) and streaming are the new frontiers. Nearly 40% of advertisers are grabbing CTV ad spots. Why? Because new ad-supported streaming tiers are pumping up inventory. Our forecasts? US Retail Media CTV spending will skyrocket by an insane 335.5% this year, hitting $8.67 billion by 2027! 📈💡 🌟 𝗗𝗼𝗻'𝘁 𝗠𝗶𝘀𝘀 𝗢𝘂𝘁! Sign up for our newsletter and stay ahead of the curve in Retail Media trends! Enjoy exclusive benefits like in-depth case studies, special offers, and insider tips. Stay informed and lead the way in Retail Media innovation! https://lnkd.in/e3bM-BNZ #RetailMedia #DOUGLASMarketingSolutions #DigitalMarketing #ProgrammaticAdvertising #CTV #DataDrivenMarketing Source: https://lnkd.in/dFevaciY

Learn why CTV powered by retail data is the best gift a marketer could ask for this Holiday season. #yahoo #CTV #RetailMedia #Holidays https://lnkd.in/dWkbqyzs

Retail media is the fastest-growing ad channel we track in the US, driven by new innovations, inventory growth, and new players launching media networks. Here’s a look at some of the biggest retail media moves from the first six months of 2024. #retailmedia #digitalmarketing

Just did a Q+A with Lauren Johnson of ADWEEK about what's next for retail media in 2025. 🔮 A few of the themes for next year we discussed: 📺 What's necessary for retail media to begin attracting TV dollars 🔎 Why RMNs' near-term growth opportunity is still with on-site ads 🤝 The inevitable rationalization of RMN off-site ad partnerships ⚖️ The need for pragmatism over purity in the ROAS to iROAS evolution 🏦 Challenges to scaling financial media networks, despite high potential 🍬 The rise of experiential retail media and integration of creator content https://lnkd.in/gHGtQF7t

According to EMARKETER's forecasts for H1 2024, US retail media ad spending is on FIRE 🔥 It's projected to be one of the biggest and fastest-growing ad channels in the US through 2028. Here's why: ❤️ Advertisers LOVE it: Retail media is trusted and even after a slight downward revision, advertisers are pouring in money – $54.48 billion in 2024 alone! That's nearly $1 of every $7 spent on US advertising! ✨ Retailers are making it even more attractive: New features and diversification are attracting advertisers. It's not just about on-site ads anymore! 📈 Retail media is taking over: By 2025, it'll surpass linear TV spending, and by 2026, it'll be bigger than ALL traditional media combined! 🔑 Diversification is key: This isn't just about one or two major players anymore. Retailers are offering a wider range of ad options, making it a crucial part of any advertiser's strategy. Get the report: https://okt.to/KQJ36v Go deeper with our exclusive State of Retail Media 2024 report (it's free): https://okt.to/3bmoDw

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% of all ad revenue, outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? Here are four ways retailers can enhance the efficacy of their retail media network and boost profitability in the process... #retailmedia #digitalmarketing

Did you catch EMARKETER's report on digital ad spending forecasts and trends last week? Principal Analyst, Yory Wurmser explores which industries are propelling digital ad spending growth in the US. Read more about: 🔴 the digital ad market being buoyed by both retail supply and demand 🔴 digital advertising experiencing a broad-based rebound 🔴 retail and CPG becoming buy-side behemoths 🔴 retail's effect on the sell side soon rivaling its buy-side impact 🔴 the mix of search/display continuing to stay remarkably stable 🔴 retail lagging in video ad spending despite growth 🔴 retail and CPG helping social media continue its rebound. #digitaladspend #advertising #retail #cpg #search #display #video #socialmedia