Andrew Lipsman’s Post

In 2024, store aisles become the new prime time as digital advertising continues to expand in brick-and-mortar. While this segment is currently commanding less than $300M according to EMARKETER / Insider Intelligence, Andrew Lipsman and Keith Bryan (and we at GTV) believe it has the opportunity to be a powerhouse for national brands. The scene is set: Brands should pivot 5% of their linear TV budgets to in-store media by 2025. Why? Because digital surfaces inside retailers' four walls offer what linear TV can't—fast reach, high attentiveness, younger audiences, and cultural relevance. Thanks Andrew Lipsman and Keith Bryan for putting #instoreretailmedia front and center. Dive into their latest ADWEEK article to discover why now is the time for brands make moves towards the store.

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% of all ad revenue, outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? Here are four ways retailers can enhance the efficacy of their retail media network and boost profitability in the process... #retailmedia #digitalmarketing

Retail media is the fastest-growing ad channel we track in the US, driven by new innovations, inventory growth, and new players launching media networks. Here’s a look at some of the biggest retail media moves from the first six months of 2024. #retailmedia #digitalmarketing

Retail media and CTV are leading the direction of the industry—and we predict that they will converge in ways that many never anticipated. Ed Dinichert, TripleLift's CRO, shares his views on the benefits of combining the best of retail media and CTV in this blog post, originally published in Digiday. https://hubs.li/Q02SDRSD0 #adtech #retailmedia #ctv #digitalmarketing

"The next frontier for the ad market isn’t on TV — it’s at screens near points of sale." 🚗 Retail media networks are rapidly taking a significant part of total ad spend and providing marketers with more opportunity to find their audiences at key moments of attention. Read more how players like Walmart, Amazon (and GSTV!) are playing a role in the shifting digital ad space from CNBC:

With the growth of e-commerce, retail media has emerged as one of the fastest-growing sectors in advertising. “In 2025, we expect to see more RMNs include in-store (both digital and physical signage), CTV, and creators as vital parts of their media strategy,” shared our General Manager of Retail Media, Leah Logan . Hear more from Leah and other industry leaders in this compelling article from Forbes. #RetailMedia #RMN

Retail media and CTV are now leading the direction of the industry—and our prediction is that they will converge in ways that many never anticipated. Ed Dinichert, TripleLift's CRO, shares his views on the benefits of putting together the best of retail media and CTV in this Digiday byline. https://lnkd.in/gWxyqiA9 #adtech #retailmedia #ctv #digitalmarketing

Off-site retail media ad spend will grow 61.5% this year to reach $10.64 billion, according to eMarketer's March 2024 forecast. Nearly 1 in 5 retail media ad dollars will be spent off-site this year. Off-site retail media ad spend will continue to grow more than 27% YoY through the end of our forecast period in 2028. By 2028, off-site US retail media ad spend will have almost tripled, hitting $28.05 billion. Get ahead of off platform, upper funnel planning today with OTT/CTV. DM me if you have questions or want to know more about how NBCUniversal is navigating this space.

In this excerpt from our new TVREV report on Retail Media and CTV, written with Michael Shields we look at why exactly advertisers like retail media—what’s in it for them? https://lnkd.in/eVtEGVuk

Lots of takeaways from this article, but this stat kind of blows me away: Over three years (by 2025), projected ad spend for all retail media will rise 98% to $81.6B. That’s nearly a quarter of all digital ad dollars in the US! Where are you spending most?: - Retail Media - Connected TV (CTV) - Social Media