Adtech Today’s Post

According to Gartner , 58% of companies are making changes to GTM. When your GTM is evolving, unfortunately or fortunately, marketing will need to be reconstructed. Here's how… 1. Hyper define ICP per segment. Segmentation is key here. 2. Develop a narrative, positioning, and messaging for each segment. 3. Map the customer journey for each segment. 4. Establish new routes to market for each segment (i.e. PLG, SLG, inbound, outbound, partner) based on revenue efficiency and targets. 5. Implement revenue tracking by segment, channel, tactic, etc. 6. Establish agile GTM activities that align marketing, sales, CS, and ops and enable the use of AI. 7. Measure the efficiency of activities in two weeks sprints. 8. Test, measure, repeat until you've maximized what's working and minimize what's not. Marketing in 2025 will be about segmentation, deeply understanding your ICPs, and embracing agile. Istead of marketing to the masses, I think we will market to smaller groups. Thoughts?

Leads are there, yet not converting - sounds familiar isn't it? There are some very good products and services out there, hoping to find a good GTM strategy, and a way to build their reach to the customer. But it is increasingly difficult, because of 📈 Longer Buying Cycles: More decision-makers mean personalization is key. 🗃️ Siloed Data: CRMs and LinkedIn don’t "talk" to each other, leading to disconnected insights. 🎯 Shallow Personalization: Focusing only on persona-level targeting misses the bigger account picture. We have been working on this problem, and specifically in our discussions with the Growth leaders, we are helping them - Enrich and prioritize leads using multiple data sources. - Adapt their outreach dynamically for more relevant interactions. - Balance automation with human insight, creating a refined, effective GTM strategy. AI is here to stay, but using it effectively is what counts! Our blog details how Tapistro can help you maximize your pipeline and drive better results. 📖👇 https://lnkd.in/dreYEqmR #GTM #LeadGeneration #ABM #AI #PipelineOptimization #Tapistro #B2BMarketing #Personalization

Marketers of the future need to be data driven, agile and customer centric. That's according to the latest LinkedIn's new B2B Marketing Benchmark Report looking at the future of marketing. 👇🏻 In the words of Marc-Antoine Jarry from Accenture - marketers of the future will be: "Strategists, storytellers and scientists...leveraging the power of data and AI to craft content, experiences and connections". Packed full of research to backup 'marketer of the future', this report looks at 9 traits that CMOs of the future will have: 🌍 Thinkers: Ability to understand the business impact of marketing 🌍 Trailblazers: Engaging with tech as an enabler of productivity 🌍 Creativity: Innovating ways to capture attention in a sea of noise 🌍 Innovative: Creating valuable content across formats and platforms 🌍 Data: Understanding and applying insights and spotting trends 🌍 Learners: Constant learning to stay effective in their roles 🌍 Collaborative: Align marketing efforts across all functions in the biz 🌍 Visionary: Ensuring customer centricity is core to all experiences 🌍 Champions: Advocates & ambassadors for DEI in content, training etc. A smorgasbord of skills, balancing an understanding of tech with an appreciation of data along with a creative/innovative mindset. Sounds like the CMO might be on the path to CEO 💡 It's an interesting read. You can view and download in comments #B2B #Marketing #CMO #Leadership

The fusion of AI and technology propels organizations toward accelerated outcomes, but what truly sets apart successful Account-Based Marketing (ABM) strategies? 🚀🔍📈 ABM is skyrocketing among B2B marketers, with a whopping 93% actively engaged in ABM programs (compared to 77% the previous year). But how can marketers navigate the challenges posed by emerging technologies, budget constraints, ambitious growth targets, and a complex marketing landscape? And how can they effectively engage a smaller customer base with decision-making spread across multiple departments and a lengthy buying cycle? 🔑 Top Tips: - Leverage AI for Scalability: Successful ABM requires a blend of people, platforms, media, and content investment. - AI is the secret sauce: Use predictive analytics and insights to achieve personalization at scale. - Personalized experiences resonate with customers, driving engagement and conversions. - Tech with Purpose: Don’t adopt technology just for the sake of it. - Work backward: Define what you want to achieve before choosing tech solutions. (couldn't agree more!) - Striking a balance between off-the-shelf tools and customized capabilities is critical. - Alignment of Marketing and Sales: ABM is an opportunity for marketers and sales teams to collaborate. (Sales, you need to get on board with this idea!) - Define success metrics upfront. - Remember: Only 5% of customers are actively in-market at any given time. - Continuous Improvement: Quality data drives ongoing tracking and optimization. - Recognize moments of intent along the buyer’s journey. - Stay flexible, adapt, and iterate based on results. As Tejal Patel from Cisco wisely puts it, staying focused on ABM yields long-term, sustainable revenue—a predictable source that keeps delivering month after month. 📈💡 #abm #b2bmarketing #scalability

Your ICP isn't just a marketing exercise – it's the foundation of your entire SaaS business strategy. Here's why early-stage B2B SaaS startups need to nail their ICP: • It focuses your limited resources on the right prospects • It informs product development, ensuring you're solving real problems • It guides your marketing message, making it resonate with your target audience • It shortens sales cycles by targeting those most likely to convert At LaunchWave Consulting, we've seen startups triple their conversion rates by refining their ICP. Here's our approach: 🔔 Deep dive into existing customer data to identify the "best" customers 🔔 Analyze competitor targeting for potential audience expansion 🔔 Utilize Ai for predictive analysis on criteria you "think" might be a good fit 🔔 Identify your ICPs product maturity journey 🔔 Create custom JTBD framework 🔔 Create detailed buyer personas 🔔 Continuously refine based on new data Remember: A well-defined ICP isn't static. As your startup grows, your ICP should evolve too. Are you confident in your ICP? If not, it might be time for a reassessment.

Digital marketing of B2B businesses can significantly benefit from #generativeAI. ➡ ➡ ➡ ➡ 🕵️♂️ Enhanced targeting and personalization, even with limited data Even with smaller datasets, B2B companies can leverage AI for enhanced targeting and personalization. AI tools can combine existing data with industry insights and third-party data sources to create detailed customer personas. 📈 Generative AI is perfect for creating tailored, data-driven content. Generative AI excels in crafting data-driven content, making it invaluable for B2B marketing. It can produce customized email sequences, whitepapers, case studies, and social media posts at scale. This automation saves time and resources, allowing businesses to optimise their marketing tactics. 🔗 Integration and automation streamline lead management and follow-ups Generative AI can generate content across various touchpoints. It can automate follow-up emails, schedule meetings, and provide personalized responses, enhancing lead engagement and conversion rates. 💡 AI-driven market research for strategic insights AI can assist in conducting market research by analyzing industry trends, competitor activities, and market demands. This provides strategic insights that can inform product development, marketing strategies, and sales approaches. 🌐 Optimized content for SEO and lead generation Generative AI can create and optimize content for search engines. This helps B2B companies improve their online visibility and attract more leads. It can identify relevant keywords, suggest topics, and create SEO-friendly content, driving more organic traffic to the business’s website. ❤️ Follow me for more posts about #digitalmarketing in the #AIworld!

"For any marketing program to be successful, it must be tied to business and revenue growth, either in direct or intangible form. It requires a mindset shift; once you exercise that mindset consistently, you start to view marketing not just as a creative or demand generation function but as a critical driver of revenue." In this #GTMLibrary interview, we chat with Gaurav Gupta a seasoned marketing leader from IBM. Gaurav takes us through his journey and two decades of #gotomarket experiences. He shares his thoughts on the evolution of #marketingstrategies, the role of #accountbasedmarketing, prioritizing #customerinsights, #AI integration, and much more. Key Takeaways: - Utilizing data-driven decisions to drive #GTMsuccess. - Balancing creative agility with #analytics. - The evolution of #ABM from a strategy to a necessity. - The role of AI in shaping the future of marketing. - Leveraging customer feedback for unified marketing strategies. You don't want to miss this one - https://lnkd.in/dnDkgTAc #Interview #B2BMarketing #MarketingSuccess #RevenueGrowth Saurabh Khadilkar

Leading Digital Transformation in a Hyper-Connected World The pace of today's business landscape makes digital transformation no longer an option but a necessity for survival in this global competitive race. With over 15 years of experience in leadership roles within marketing teams with a proven track record in Account-Based Marketing, demand generation, and performance marketing, I have successfully led businesses in unlocking growth through bespoke, data-driven campaigns. One of the core pillars in digital transformation is getting marketing, sales, and customer experience aligned. In my past experience , I had taken the lead for digital transformation and was using some of the advanced, most sophisticated ABM techniques to target key accounts in banking. I improved lead quality by 300% within six months; revenue increased by 30%. This experience taught me how powerful precision marketing is when carried out in high-stakes environments. There is huge opportunity for a dynamic organizations in the digital transformation services mid-cap sector to revolutionize how one thinks about field marketing and demand generation. Here are some of my thoughts: 1. ABM With Personalization: Design hyper-targeted marketing for strategic accounts using AI-driven insights to craft personalized experiences. 2. Innovation in Performance Marketing: Use cutting-edge performance tools to drive digital campaigns in terms of improvement in lead quality and pipeline velocity. 3. Building a Collaborative Ecosystem: Align marketing, sales, and inside sales teams to execute cohesive, multi-channel campaigns that drive measurable business outcomes. With a focus on data, innovation, and collaboration, I can ensure how you can lead in delivering top-class digital transformation solutions. Looking forward to connecting with industry leaders in the digital transformation space passionate about using marketing for transformative growth! #DigitalTransformation #ABM #MarketingInnovation #DemandGeneration #BusinessGrowth #MovateTechnologies #PerformanceMarketing #AI #B2BMarketing #Leadership #MarketingStrategy

🎯 Mastering the Art of Personalization in 2024: The Future of Marketing 🌟 In today's digital age, personalization is no longer a luxury; it's a necessity. Tailoring content to meet the unique needs and preferences of your audience can significantly boost engagement and loyalty. Here’s how you can master the art of personalization in 2024: 🔍 Understand Your Audience: Dive deep into data analytics to gain valuable insights into customer behavior. Use these insights to segment your audience effectively and understand their preferences, pain points, and buying patterns. ✍️ Create Personalized Content: Craft messages that resonate on an individual level. From personalized email campaigns to customized product recommendations, make sure your content speaks directly to your audience's needs and interests. 💬 Engage in Real-Time: Utilize chatbots and AI to provide instant responses and support. Real-time engagement can enhance the customer experience, making interactions more seamless and satisfactory. 📊 Measure and Adjust: Continuously track the performance of your personalized campaigns. Use metrics and feedback to tweak your strategies, ensuring that your personalization efforts are always on point and delivering the desired results. 🔄 Leverage Automation: Implement marketing automation tools to streamline your personalization efforts. Automation can help in scaling personalized interactions without compromising on quality. Personalization is the key to standing out in a crowded market. It’s about creating meaningful and memorable experiences for our customers. Let’s embrace the power of personalization and transform our marketing strategies in 2024! 🚀 At The Dataverse India, we specialize in helping businesses harness the power of personalization to drive engagement and growth. Our team of experts is dedicated to creating tailored marketing strategies that resonate with your audience and deliver measurable results. Ready to take your marketing to the next level? Get in touch with us today 🌟 #Marketing #Personalization #CustomerEngagement #DigitalMarketing #FutureTrends

𝐔𝐧𝐥𝐨𝐜𝐤 𝐆𝐫𝐨𝐰𝐭𝐡 𝐰𝐢𝐭𝐡 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐥𝐨𝐮𝐝 In today’s digital-first world, reaching the right audience at the right time is essential. 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐥𝐨𝐮𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 provides the tools to help businesses connect, engage, and build lasting customer relationships. 𝐖𝐡𝐨 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬? 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦𝐬: Launch data-driven, multi-channel campaigns. 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦𝐬: Personalize lead nurturing with targeted content. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐓𝐞𝐚𝐦𝐬: Build loyalty with impactful interactions. 𝐊𝐞𝐲 𝐈𝐦𝐩𝐚𝐜𝐭𝐬: 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Create custom journeys with AI. 𝐂𝐫𝐨𝐬𝐬-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Manage all channels in one place. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Analyze, track, and optimize. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐑𝐎𝐈: Drive better results with focused resources. Transform your customer relationships and scale faster with Salesforce Marketing Cloud Growth. Ready to elevate your marketing? Let’s connect! #Salesforce #MarketingCloud #CustomerEngagement