iTech Series’ Post

Join us as we chat with Gaurav Gupta, a seasoned #gotomarket (GTM) expert and Global Marketing Director at IBM. Discover how he's leveraging data, #AI, and #customer feedback to create impactful #marketingcampaigns. Read Now!

🌟 Unlocking Marketing Success: Insights from Gaurav Gupta 🌟 🚀 Join us in the GTM Library as marketing veteran Gaurav Gupta shares his incredible journey and the transformative power of data-driven strategies, account-based marketing (ABM), and AI integration. Discover how he leverages analytics to fuel growth, optimize campaigns, and drive revenue in a rapidly evolving landscape. 🎤 In this insightful interview, Gaurav reveals: The essential mindset shift for successful marketing How to balance data-driven decisions with innovative creativity The evolution of ABM into a strategic imperative Tips for gathering and leveraging customer feedback 💡 Key Takeaway: “For any marketing program to be successful, it is essential that it is tied to business and revenue growth.” 👉 Whether you’re a seasoned marketer or just starting out, Gaurav's insights will inspire you to rethink your approach and harness the full potential of your marketing efforts! Check out the full interview: https://lnkd.in/dekMPdw7 #MarketingLeadership #ABM #DataDriven #AI #CustomerExperience #GTM #MarketingStrategy #GTMLibrary

🚀 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻? 🌟 In today’s fast-paced digital landscape, marketing organizations face fundamental shifts that demand immediate attention. As CMOs navigate these unprecedented changes, the stakes have never been higher! Those who embrace transformation and position marketing as a growth engine will not only survive but thrive. 💪 In the first part of my two-part article series, “𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: 𝗞𝗲𝘆 𝗖𝗮𝘁𝗮𝗹𝘆𝘀𝘁𝘀 𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗖𝗠𝗢𝘀,” I’ll delve into the key catalysts for transformation and share effective strategies for leading successful change. Drawing from my experience in building a comprehensive marketing transformation practice, I’m excited to offer actionable insights that will help you modernize your marketing engine and drive sustainable growth. 🌐 𝗞𝗲𝘆 𝗖𝗮𝘁𝗮𝗹𝘆𝘀𝘁𝘀 𝗳𝗼𝗿 𝗖𝗵𝗮𝗻𝗴𝗲 (𝗣𝗮𝗿𝘁 𝟭 - 𝗣𝗿𝗲𝘃𝗶𝗲𝘄):  • The Rise of AI: A Game of Speed • The Demise of Third-Party Cookies: Are Cookies Still on the Menu? • Privacy Regulations: The Tightening Grip on Data • The Demand for Personalization: Understanding Customer Expectations • The C-Suite Mandate: Marketing as a Catalyst for Growth – Are CMOs the New Customer Growth Officers? 👉 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗯𝗲𝗹𝗼𝘄 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻! Where are you in your transformation journey? I’d love to hear your thoughts—what catalysts for change are you seeing in your organization? Share your insights, and let’s learn from each other! Follow me on Medium for insights and updates: medium.com/@sofiaomalley. #MarketingTransformation #CMO #GrowthEngine #DataPrivacy #AI #Personalization #Leadership #DigitalMarketing #CustomerExperience

Change isn't just coming. It's here. And it's transforming marketing as we know it. A recent piece from Forbes highlights the undeniable. Marketers can't afford to stand still. The article, "Seven Reasons Marketers Should Embrace Technology Change," lays out a compelling case. Why should we care? Because in a world where change is the only constant, staying ahead of the tech curve isn't just smart. It's essential. Your mindset dictates the outcome. Choose to ignore it, and it morphs into a menacing threat. Assume it is a magic bullet that will fix all your marketing woes, and again, expect disappointment. But, intertwine your creativity with tools that streamline and automate routine tasks. Suddenly this disruption becomes an ally, a spark igniting novel opportunities. It's clear we can't sidestep this technological tide. It's not only a survival strategy but a competitive edge to wield in the transformative marketing realm. #marketing #ai #innovation [Link to the article] Check this out: https://lnkd.in/edjkNUzQ

In her latest Forbes article, "The Great Expectations of Account-Based Marketing," Alisha Lyndon, CEO of Momentum ITSMA, highlights how forward-thinking ABM program leaders are expanding efforts for existing accounts, developing new tools, and incorporating cutting-edge technology like Generative AI. They're also rolling out new programs to target fresh markets, business units, and geographies. 🌐 🔗 Check out the article for valuable insights, advice, and reality checks: https://lnkd.in/eVT3aaaq #ABM2024 #ABMnROI #ABMStrategy

Marketing Leaders: Are We at Risk of Drifting from Our North Star of Understanding Customers? As marketers, understanding customers has always been our North Star. But are we losing our way because of challenges both within and beyond our control? I recently conducted a poll among marketing leaders to gauge which function within their companies has the deepest understanding of customers. The results are thought-provoking: 62% believe that functions other than marketing have a deeper understanding. Although it's a small sample size of 143, this finding is particularly interesting given that most respondents are marketers themselves, which could potentially bias the sample towards marketing. Several factors might be influencing this shift: ► Keeping pace with fast-changing markets and customer needs ► Focusing on day-to-day tactics due to pressure to deliver short-term results ► Dependence on other teams for important customer data & insights ► Room to grow in research, analytics & data skills ► Difficulty seeing the full customer picture from siloed data To be clear, this doesn't diminish the hard work many marketers put in every day to understand and serve customers. But these obstacles can make it tougher to effectively assess product-market fit, create defensible positioning, and guide strategy across the full customer journey, from awareness to advocacy. The downside? Potential budget cuts, layoffs, increased scrutiny, and less influence on key strategic decisions and business growth. It's a vicious cycle. Losing customer focus undercuts our impact, making it harder to prioritize deep customer insights. As marketing leaders, it's up to us to guide our teams back to what matters most. We can use AI to analyze vast customer data, keep a pulse on the market (https://lnkd.in/gWHmR9aA), uncover market trends, and free up time for strategic thinking. By using AI responsibly, marketing can play a crucial role in spearheading efforts alongside Sales, Customer Success, and Product teams to deepen our collective understanding and meet customers’ needs effectively. However, AI is just part of the solution. We also need a shift in culture and skills toward deeper customer understanding and strategic influence. For further insights, check out the links in the comments for: ► Harvard Business Review article on generative AI and voice of the customer by Jim Sterne, Tom Davenport and Michael Thompson. ► My article on 6 strategic AI applications in MarketingProfs. What are your thoughts? Do you agree with these observations? #MarketingLeadership #VoiceOfTheCustomer #AI #MarketingStrategy #ResponsibleAI GrowthPath Partners Women in Revenue Pavilion

Let’s face it—marketing, at its core, is about connecting. But why does it so often feel... disconnected? We’ve all seen campaigns that try to speak to everyone and end up resonating with no one. The antidote? Personalization. It’s where data and AI come together to make marketing feel less like noise and more like a conversation. Here’s why it works: personalization isn’t just a feature; it’s a mindset. It’s about understanding that each user isn’t just a number—they’re an individual with preferences, habits, and expectations. And the process? It’s surprisingly simple (yet incredibly powerful). → Data Collection: Gather meaningful insights into user behavior. (Tools: Google Analytics, HubSpot CRM) → Segmentation: Break your audience into smaller, relatable groups. (Tools: Mailchimp, Segment) → Personalization Engines: Use AI to deliver tailored content. (Tools: Dynamic Yield, Adobe Target) → Feedback Loops: Constantly refine your approach based on what works. (Tools: Qualtrics, Typeform) → Integration: Ensure all your channels are aligned for a seamless experience. ... And here’s why every step matters: • No data collection = guesswork. • Poor segmentation = irrelevant messaging. • Weak AI tools = generic experiences. • Ignoring feedback = stagnation. • Lack of integration = a disconnected brand experience. Here’s how it looks in action: - Data Collection: Track user behavior—what do they click on? What do they skip? - Segmentation: Group users by behavior—are they product-focused, content readers, or deal hunters? - Personalization Engines: Show tailored recommendations based on their actions. - Feedback Loops: Use surveys and engagement metrics to see what’s working. - Integration: Ensure your website, emails, and social media all deliver the same experience. Have you used any of these tools before? What was your experience like?

In today’s fast-paced digital world, staying ahead means more than just adopting new systems; it's about mastering the art of leveraging AI and #automation to solve your biggest challenges. At Algomarketing, we empower enterprises to achieve tangible, scalable results with human-centric, cutting-edge technology that enhances team capacity and efficiency. Are you: 1️⃣ Struggling with #personalization? 2️⃣ Overwhelmed by customer segmentation? 3️⃣ Seeking real-time predictive insights? 4️⃣ Pursuing higher ROI? 5️⃣ Looking to boost your team’s capacity? We don’t just address these pain points - we offer flexible, tailored solutions that integrate AI, advanced automation, and demand generation to drive your success. Let’s redefine what's possible for your marketing and sales strategy. Connect with us today to explore the possibilities. 💼✨ 🔗 https://lnkd.in/dUQk4T-u #AI #MarketingLeadership #PredictiveAnalytics #CustomerSegmentation #Scalability #ROI #Innovation #FutureOfMarketing #Algomarketing

Yael Klass, I agree with you. The immense pressure marketing leaders are under to create hyper-personalized experiences for their customers is intense at the moment! With 62% of consumers not remaining loyal after a non-personalised experience with a brand, this level of expectation is setting a high bar for many companies to adopt a customer-centric approach, especially in their marketing efforts (especially customer marketing). To achieve it, we can't sit back as leaders and not take action with our teams. We’ll need to find the "left-AI brain marketers" -- like data scientists or engineers to help understand performance and predict outcomes. We can't forget about our current team and the people who make up our brand. It is our responsibility to upskill our entire marketing organisation, especially in the era of #AI. We all know that is AI is powerful and while software can point us in the right direction, it is the people we need to be able to implement, test, and fully optimise the results. Take a moment and read this article. Let me know what you think about the direction of marketing. 👇

The holiday season always signals reflection time!✨🤔 ✨ As my family and I gear up for Thanksgiving next Thursday, I'm already mapping out for an exciting 2025. This transition period between the end of November and February is one of my favorites. It’s perfect for: Reflecting on key learnings 📚 Exploring future possibilities 🌱 Looking forward with anticipation 🔭 As we prepare for 2025 together - here are 5 actionable insights that will hopefully give you ideas: 1. Embrace Data-Driven Decisions 📊 How do we elevate customer experiences through advanced analytics. - Use Case: Implement advanced segmentation models by starting with a proof of concept (POC). This approach will help you define and test your use case to understand behaviours and insights for real-time personalisation. - Pro Tip: Present your findings in the form of a dashboard (after a data readiness exercise) that allows you to drill down into data points and insights. This way, you can test strategies before exploring a roadmap for scaling. 2. Navigate Regulatory Changes 🧭 Stay ahead in the evolving privacy landscape. - Use Case: Develop a compliance framework that adapts to new regulations. Conduct internal workshops with experts to educate teams on data privacy best practices to integrate compliance into your marketing ecosystem. 3. Maximise Tech Value 💻 Rebrand marketing as a strategic business growth driver. Did You Know? 70% of CMOs feel their companies lag in tech adoption (according to PwC’s June 2024 Pulse Survey). - Use Case: Conduct a technology audit to identify underutilised platforms. Form a cross-functional council to support this initiative or engage a third-party partner to align your tech stack with growth. Focus on fewer, high-impact solutions that move the needle for your business and that enhances customer engagement and drives measurable results. 4. Harness Generative AI Wisely ✅ I did say I would try to avoid overemphasising AI, but it's clearly on everyone’s mind for 2025. Utilise generative AI not just for content creation but also to enhance customer experiences. - Use Case: Leverage generative AI to create personalised email marketing campaigns that adapt in real-time based on user interactions. In B2B contexts, apply behavioural insights to improve nurture streams. If internal resources are lacking, consider partnering with experts to design these workflows, ensuring timely and relevant messaging. As we approach 2025, customer-first strategies are key. These insights can guide us all toward mutual success for our businesses and our customers. What’s your top priority for 2025? Share below! 👇 #MarketingStrategy #2025Planning