Chasity Gibson’s Post

I find few aspects of business more exciting than the segmentation of an Ideal Customer Profile. If you have solid historical data, and are able to enrich it to uncover additional insights to better understand the business characteristics that truly indicate a great fit company with a solid LTV:CAC, you've just done a great service for your future self, and for the efficiency of your entire GTM strategy. Segmenting the buying team and completing in-depth job-to-be-done analysis of decision makers, influencers and end users will help inform relevant content creation, persona- and stage-appropriate messaging strategy, and guide campaign deployment as you look to meet your buyers where they are at to drive awareness and build trust.

Lion's work of creating content is sooooo much easier when the ICP is in place and it is a proven entity. I frankly don't have a lot of problems with new companies creating paper tiger ICPs (I just invented that, but feel free to use it) without data, but these will squish and shift depending on who you talk to in an organization. Data-built ICPs allow us to move forward confidently, efficiently and kick-asserly.

Hey there, my fellow founder! Do you believe in the potential of your product or service, but are struggling with attracting customers? 🤔 Are your acquisition costs skyrocketing? 🙄 Have you enthusiastically launched marketing campaigns, only to lose momentum when leads don't materialise? 😏 You're not alone. 🤗 It may be time to review your Go-To-Market (GTM) strategy and assess the following components: ❓Are you targeting customers based on your strengths? ❓Do you have a deep understanding of your customers? ❓Is your positioning aligned with their needs? ❓Are you addressing their buying motivations? ❓Does your offering create a sense of urgency? If any of these components are lacking, it's time to start revising your GTM strategy. 🔎 The good news is that with the right guidance and the help of generative AI, implementing effective positioning has never been easier. 🚀 If you need any assistance with this, feel free to message me. 👍 #gotomarketstrategy #AIformarketing #AIforbusiness #startupsuccess #leadgeneration #positioning 😍 Like it if you found this useful. 💌 Leave a comment with your thoughts. 👍 Share with people that might find it interesting.

📉 Is your startup stuck in outdated marketing methods? Uncover the truth behind this common pitfall. Let's explore together. In B2B, relying on traditional marketing approaches can hold your startup back. 🚫 These outdated tactics often lack the personalization, agility, and data-driven insights today's buyers crave. From slow customer acquisition cycles to the high cost of generic campaigns, sticking to these methods can drain resources without delivering real ROI. Meanwhile, competitors are embracing innovative strategies—adopting digital tools, leveraging real-time data, and connecting on platforms where their audience is most active. It's time to rethink and embrace modern tactics. Let’s uncover how fresh, targeted strategies can push your startup forward. 🔍 What digital strategy has boosted your startup recently? Let’s discuss! #B2BMarketing #StartupGrowth #DigitalStrategy

The key to scaling your product? A well-oiled growth engine. Here are 12 critical components that power a successful growth engine: 1) Strong Value Propositions ▶ Solve a painful problem ▶ Make your value clear and visible in your marketing and conversion journey 2) Performance Marketing ▶ Grow inflow with paid online marketing campaigns ▶ Leverage targeting and segmentation options ▶ Scale high-intend, high-quality customer segments 3) SEO & Content Marketing ▶ Build a profitable inflow alongside paid advertising ▶ Drive organic traffic via Google and YouTube 4) Brand Advertising ▶ Grow high-value branded searches ▶ Use TV, YouTube or radio to build brand awareness ▶ Combine with strong CTAs for direct acquisition 5) CRO ▶ Enhance marketing effectiveness by optimizing landing pages ▶ Test and implement conversion best practices 6) Lead Magnets ▶ Offer high value materials in exchange for a sign-up ▶ Turn traffic into a valuable prospect list 7) Lead Nurturing Email Chains ▶ Convert prospects over time with automated touchpoints ▶ Provide valuable follow-ups until prospects are ready to transact 8) Automation ▶ Automate existing processes to free up resources ▶ Focus on identifying and executing new growth opportunities 9) Data Insights ▶ Use data to identify the largest growth levers ▶ Prioritize your efforts based on insights 10) Customer Feedback ▶ Continuously collect and evaluate customer feedback ▶ Adapt products and marketing based on customer insights 11) Prototyping & iterative Testing ▶ Use testing to evolve your product ▶ Open doors to new growth opportunities 12) A strong in-house team ▶ Build a team eager to grow ▶ Cultivate domain knowledge and deep customer understanding ▶ Own the details for significant growth Each of these components plays a vital role in building a robust and scalable growth engine.  Together, they enable continuous growth and success. Which components would you add based on your experience? Share with us in the comments. --- I hope you found this valuable. Please like and repost to share with others. Follow me for more posts on leveraging product development, marketing & AI for growth.

Product-Market Fit isn't just about building the right product; it's about reaching the right customers in the right way. That's where GTM comes in. I have gathered the shifts I observed in go-to-market strategies, as they are crucial for a successful product launch and gaining traction. The complete list can be found in the attached supportive materials. Here are some crucial shifts that I recommend paying attention to and exploring further. ✔️ The Rise of Product-Led Growth: Product-led growth has transformed how startups approach their GTM strategy. Instead of relying heavily on sales and marketing to drive adoption, successful startups now focus on creating a product experience that drives user acquisition, retention, and expansion. I follow Elena Verna to get applicable information about PLG trends and changes. ✔️ Data-Driven Decision Making: Startups are increasingly leveraging data analytics to inform their GTM strategies. This includes understanding customer behavior, preferences, and market trends, allowing for more targeted marketing efforts. I am learning about data-driven decisions from Leah Tharin and Sachin Rekhi, and I highly recommend the Reforge course "Data for Product Managers." ✔️ Incorporation of AI Tools: AI has transformed how startups approach their GTM strategies. AI is used for customer segmentation, personalized marketing, and automating sales processes, enhancing efficiency and effectiveness. I get new information about AI tools and personalization from Harsha Srivatsa and Polly M Allen. ✔️ Focus on Community Building: Modern startups prioritize building communities around their products. Engaging users through forums, social media groups, and events fosters loyalty and encourages organic growth. I am learning about community building from Elena Avramenko 🇺🇦 , whose podcasts are great. Yana Belova's book on community building is effective and applicable for those starting their journey. ✔️ Sustainability and Social Impact: Consumers and businesses increasingly value sustainability and social impact, affecting GTM strategies across industries. I don’t have a particular person to recommend (I hope you will add some ideas in the comments). However, I follow some brands, like Allbirds, that build their brand and GTM strategy around sustainability, resonating strongly with environmentally conscious consumers. Don't hesitate to add GTM strategy shifts you observe!

Hello LinkedIn Fam! 👋 Last week, I shared a thought leadership piece on 5 industry-proven methods to boost your ABM efforts, thanks to my awesome team at TechDogs. 🚀 Now, we’ve got another gem for you: “5 Questions You Need to Answer for Successful ABM Implementation.” After all, in today’s fast-paced world, especially with AI taking center stage, staying ahead of the curve is crucial, right? From pinpointing target accounts to crafting personalized messages, ABM can drive higher ROI, stronger relationships, and better pipeline velocity. 💡 Check it out and stay ahead of the curve! #marketingstrategies #ABMExcellence #TechDogs #update

🎯 Mastering the Art of Personalization in 2024: The Future of Marketing 🌟 In today's digital age, personalization is no longer a luxury; it's a necessity. Tailoring content to meet the unique needs and preferences of your audience can significantly boost engagement and loyalty. Here’s how you can master the art of personalization in 2024: 🔍 Understand Your Audience: Dive deep into data analytics to gain valuable insights into customer behavior. Use these insights to segment your audience effectively and understand their preferences, pain points, and buying patterns. ✍️ Create Personalized Content: Craft messages that resonate on an individual level. From personalized email campaigns to customized product recommendations, make sure your content speaks directly to your audience's needs and interests. 💬 Engage in Real-Time: Utilize chatbots and AI to provide instant responses and support. Real-time engagement can enhance the customer experience, making interactions more seamless and satisfactory. 📊 Measure and Adjust: Continuously track the performance of your personalized campaigns. Use metrics and feedback to tweak your strategies, ensuring that your personalization efforts are always on point and delivering the desired results. 🔄 Leverage Automation: Implement marketing automation tools to streamline your personalization efforts. Automation can help in scaling personalized interactions without compromising on quality. Personalization is the key to standing out in a crowded market. It’s about creating meaningful and memorable experiences for our customers. Let’s embrace the power of personalization and transform our marketing strategies in 2024! 🚀 At The Dataverse India, we specialize in helping businesses harness the power of personalization to drive engagement and growth. Our team of experts is dedicated to creating tailored marketing strategies that resonate with your audience and deliver measurable results. Ready to take your marketing to the next level? Get in touch with us today 🌟 #Marketing #Personalization #CustomerEngagement #DigitalMarketing #FutureTrends

Inspired by a session on why the best marketers are often terrible at marketing themselves, I thought I’d share a few personal takeaways from a super valuable day at the CMO Alliance’s CMO Summit 💪 👽 Sell your brand not your category. Get away from lazy category associations in brand/content marketing and go bold with differention (B2B is still catching up to B2C here) 🤖 AI is going to change the game, but be wary of the AI x MarTech bubble. Ask your current vendors what their AI roadmap is and start with augmenting existing jobs to be done before looking for something new and shiny 🎯 Fancy attribution models and funnel-based scorecards are great, but boil it down to what matters most when speaking to C-Suite or board (spoilers: this is usually ROMI or LTV:CAC in SaaS). Measure lag (what you’ll lose your job if you don’t hit) metrics but act on lead (how you know if you’re likely to hit it) metrics first 🥲 55% business leaders think that marketing is overextending by inserting themselves into too many cross-functional projects/decisions. Yes we are an integration function that can be a huge value add, but overextending will lead to dilution of value perception and resource constraints. Drop the ego, pick your battles (ones you don’t just win but can also prove how you won it) and earn that seat by demonstrating vs. complaining 😎 📸: My fave meme of the day for my PMM friends

🚨 92% of Series A & B tech startups waste up to 70% of their marketing budgets due to misaligned strategies and poor scaling efforts.🚨 Yep, you read that right. Most startups are literally throwing money away on marketing that doesn't convert. Why? Because in the rush to scale, many founders think more ads, more content, and more spend = more growth. But when you scale broken processes, you just burn cash faster. 🔥 ❌ The Problem: Tech founders often invest heavily in marketing without truly understanding how to align their strategy with their sales funnel. Instead, they focus on short-term tactics that don’t drive long-term growth. The result? Big budgets, little return. ⚡ The Solution: To avoid becoming another statistic, you need a scalable, ROI-driven marketing engine. Here’s how: 1️⃣ Nail Your Targeting First: Hyper-focus on your ideal customer before ramping up spend. Get granular with audience segmentation—who’s the exact person that needs your product? Target them ruthlessly. 2️⃣ Leverage Data, Not Guesswork: Stop guessing what works and start using data to track every move. From ad clicks to final sales, you need full visibility to adjust and optimize in real-time. 3️⃣ Sync Marketing & Sales: Your marketing team should be feeding qualified leads directly into sales' hands. That means both teams must work in lockstep, ensuring that no budget or effort is wasted on leads that won’t convert. Start scaling smart. Quality targeting, data-backed decisions, and airtight marketing-sales alignment are the keys to unlocking your next level of growth. 💥 #StartupSuccess #TechFounders #MarketingROI #SeriesA #SeriesB #GrowthHacking #ScaleSmart