When it comes to your #ABM strategy, feel like you're barely surviving instead of thriving? 😅
At RevOps Co-op, we recently got a few CMOs and a CEO together to share tips and tricks for fueling your ABM engine, and they absolutely brought the 🔥
My favorite part of this was Eric Westerkamp, CEO at CaliberMind sharing specifics on their ABM journey, like:
How they started with 125 accounts, expanded to 250, and cracked the code by focusing on engagement metrics.
Here’s the secret sauce 🍝
Narrowing Down the Field
They used firmographics and technographics to identify target sub-industries. Basically, they found their tribe! 🏹
Engagement is Everything
By leveraging Google AI Gemini, they discovered that the most engaged accounts were the ones most likely to convert. Engagement became their North Star. 🌟
Scaling Like a Pro 📈
When do you know it’s time to scale your ABM efforts? When your orchestration (fancy word for coordination) across all channels is on point. Ensure you have 10-30 touchpoints per account. Think of these as little love notes across all platforms. 💌
Consistent Messaging
Your message should be like your favorite song on repeat—consistent and catchy. 🎶
High-Value Offers
Don’t just talk; give them something they can’t refuse. 🍫
It Takes a Village 🏘️
ABM isn’t a one-person show. It’s a full-on team sport. It’s like planning a surprise party; everyone needs to be in on the secret to pull it off successfully. 🎉
ABM can be your ticket to a lean, mean marketing machine that scales efficiently and effectively.
Remember, it’s not for the faint of heart, but if you’re ready to take the plunge, the rewards are well worth it.
Curious if any of y'all have any ABM success stories? What's worked for you? What hasn't worked? Drop your feedback in the comments below. 👇
Keep hustling y'all 💪
PS - see the full recording and write-up on our website revopscoop(dot)com 🔗
#ABM #MarketingStrategy #RevOps #Sales #BusinessGrowth #MarketingTips
Marketing & Growth Leader | Marketing is a science, and with it, we help companies understand and develop audience requirements | B2B, Demand Generation, ABM:ABX, Build Pipeline, Quaky Blended Pop-Cultured Content |
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