Sarah Goodall’s Post

Helpful visual on how different models interact. The foundation of aligning pre and post sales and how that bubbles up through different measurements

The Power of Personalization: Aligning GTM Metrics Across Audiences 🚀 Scaling change means aligning teams, stakeholders, and executive sponsors around the metrics they care about most. The friction: Without a clear translation between layers of metrics, teams operate in silos, leading to wasted effort, diminished returns, and lost productivity. The solution: A clear framework that empowers executives and operators to align across multiple layers of metrics and audiences. 🎯 Here's How to Make It Work: 1️⃣ Start with a Strong Data Model that is Customer Centric Winning by Design's bowtie (customer journey) overlaid with a data structure (the ‘Data Model’) is a great place to start. 2️⃣ Understand What Matters to Each Audience: ↳ Investors/Board Members: Strategic metrics like growth rate, CAC Payback, LTV:CAC Ratio and the Rule of 40 impact funding decisions. ↳ CFOs: Metrics like NRR, ARR, CAC, and FCF Margin highlight how GTM initiatives translate into financial impact. ↳ CROs: Unit economics, growth formulas, and productivity metrics reveal GTM's revenue-generation impact. ↳ Operations: People cost, campaign cost, and conversion metrics showcase improved cost-effectiveness. ↳ Enablement: Time, volume, and people metrics demonstrate how training efforts drive performance improvements. 3️⃣ Conduct Root Cause Analysis & Layer Up Insights Use the Data Model to translate insights into the metrics each audience cares about. Summary: ❌ Avoid the Pitfall: Without clear alignment, leaders struggle to identify impactful changes and Ops/Enablement teams lose long term program support. ✅ Personalize your GTM Metrics: - Build Bridges: Create relationships across every metrics layer. - Tailor Insights: Speak the language of each audience. - Align: Align GTM metrics for long term program support & impactful change.

Global CMOs' Biggest Challenges and Priorities for 2025 🌍 The future of marketing is rapidly evolving, and CMOs are gearing up for a transformative 2025. According to the CMO Barometer 2025 by Serviceplan Group in partnership with the University of St. Gallen, 835 marketing leaders across 11 countries shared their insights on the strategies they’re counting on to navigate an increasingly complex landscape. -Top Insights from CMOs: 🤖 AI Takes the Lead: With economic uncertainty and tighter budgets, nearly half of CMOs (48%) rank AI & marketing automation as their #1 priority for 2025. AI’s potential for efficiency, predictive insights, and hyper-personalization is a game-changer, especially in B2C & B2B sectors. 💰 Budget Shifts: While some regions remain optimistic, like the Netherlands and Middle East, others such as Austria and Germany expect potential budget cuts due to ongoing market pressures. 💼 Leadership Still Matters: Despite the rise of AI, strong leadership remains crucial. CMOs highlight the need for analytical, creative, and empathetic skills to drive success in the evolving market. 🎨 Creative Agency Partners: A whopping 71% of CMOs expect agencies to deliver innovative, out-of-the-box ideas to help tackle the challenges ahead. 2025 will be a year of leveraging AI to drive efficiency, creativity, and personalization—but leadership, vision, and teamwork are just as important to succeed in this fast-changing environment. Source: Campaign Brief #Marketing #AI #CMO #Leadership #DigitalTransformation #Innovation #MarketingAutomation #FutureOfMarketing #Creativity #BusinessStrategy #CMOBestPractices #2025Marketing #GlobalTrends #MarketingInsights #DigitalMarketing

#FutureOfMarketing To be a successful marketing leader in 2024 and beyond, consider focusing on the following three key skills: 👉 1. **AI and Data-Driven Decision Making**: This involves understanding key metrics, using analytics tools, and deriving actionable insights from data. **How to Get It**: Develop proficiency in platforms like Cortex, Google Analytics, Tableau, ChatGPT or Hubspot. 👉 2. **Digital Marketing Strategy**: Master crafting and executing integrated digital marketing strategies that resonate with your audience across SEO, content marketing, social media, and paid advertising. **How to Get It**: Stay updated with the latest digital marketing trends and tools by using advanced courses or free resources like Think with Google, Facebook Blueprint, SEM insights and more. 👉3. **Leadership and Team Management**: Strong leadership skills, including the ability to motivate, manage, and guide a diverse team, are important for driving marketing initiatives and achieving strategic goals. **How to Get It**: Seek leadership training and mentorship. Gain experience by managing teams or projects, and develop soft skills such as communication, conflict resolution, and emotional intelligence. Focusing on these areas will help you stay ahead in the evolving landscape, not just within marketing but also in other aspects🙌

🌟 The Evolving Role of the Chief Marketing Officer 🌟 In just 25 years, the landscape of marketing has transformed dramatically, largely driven by the rise of digital tools and platforms. When I first my began my career I don't even think this position existed. Today's Chief Marketing Officers (CMOs) are navigating a complex environment where data reigns supreme, yet the essence of effective marketing remains rooted in intuition and strong judgment. While traditional media still play a role, the rapid growth of digital channels demands that CMOs embrace agility alongside data-driven strategies. Interestingly, the value of soft skills is more crucial than ever. CMOs are not only expected to analyze vast amounts of data but also to understand and connect with their audiences on a deeper level. This balance between human insight and how to incorporate and use AI tools will define the future of marketing leadership. As we look ahead, the role of the CMO will continue to rise in importance, particularly as we face challenges such as data privacy and the fast pace of technological change. Adapting to these shifts while staying grounded in core marketing principles will be the key to success. hashtag #Marketing hashtag #CMO hashtag #Leadership hashtag #DigitalTransformation

Marketing executives s*ck at experimentation. Cards on the table. Someone had to call it out. Are you a marketer feeling punched in the gut? It's not just you. Few executives were experimentation operators before climbing the ranks. At best you were “exposed” to it. At worst you read an HBR article about it. In either case - no practical, hands-on experience. This leads to a real struggle building out an experimentation culture. Experimentation ends up looking like a thing you can bolt on to your ship. Until you realize you don’t have the expertise needed to succeed. Resources are kind of tight at the moment. Under constant pressure to drive results. → Digging an experimentation __ gap. So you end up asking yourself: How do you run cost-effective experiments that demonstrate clear ROI? ↳ Allowing you to hit growth targets without falling behind competitors How do you achieve rapid execution of optimization insights? ↳ Creating a data-driven culture with internal support How do you reliably measure experimentation outcomes?  ↳ Getting actionable insights without data paralysis How do you get marketing, sales, and product talking? ↳ Align on experimentation goals absent conflicts How do you execute complex experiments? ↳ Adding adequate resources & support All valid questions & concerns. All too common. The answers? It depends. There is no one size fits all solution. But and there is always a but → You need a partner. A+ team who can answer, execute AND deliver!  ↓ revise.agency (The experimentation partner I’ve been building over the last 10+ years) Best in the world strategists, analysts, engineers, QAs and designers. Packaged as an elite unit ready to hit the ground running. All for a fixed monthly fee & no long term contracts. → Experimentation-as-a-service Like I said, it’s not a one size fits all solution. You vet us as much as we vet you. No hard feelings. Sounds good? → Free strategy session link in the comments. (At the very least you walk away with some answers)   — — — P.S. “Experimentation Confidential | Off the Record” ↳ Private conversations. Actionable insights. #experimentation #growth #b2bmarketing #saas 

Today, thanks to NEXT MBA , I'm so thrilled to be attending a live broadcast of amazing world-class speakers talking about brand management and marketing in the age of AI, moving from B2B/C to B2AI I'm especially super excited about Seth Godin's live presentation on "Is AI a Tool or a Trap? What is wrong with CRM?" As a huge fan of his books, and regular reader of his fantastic blog posts, he tackled the topic of what is wrong with CRM in his today's post saying that many marketers use expensive tools to manage customer relationships, but customers may not like feeling controlled. Instead of managing them, it's better to lead in building relationships. Customer Relationship Leadership (CRL) involves working with customers, not just for them, and it's not about using an app—it's a mindset. The recent oil price-fixing scandal shows what happens when industry leaders focus more on controlling customers than on genuine leadership. This leads to collusion, stagnation, and misplaced priorities. Taking the easy route rarely leads to positive outcomes. #marketingcourse #brandmanagement #marketingintheageofai #knowledgeispower

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗯𝘆 𝗗𝗮𝘁𝗮 𝗢𝘃𝗲𝗿𝗹𝗼𝗮𝗱? As a marketing leader, you're drowning in metrics, reports, and analytics. But are you struggling to: - Measure campaign effectiveness? - Prove ROI to stakeholders? - Stay ahead of rapidly changing market trends? The constant demand for results, coupled with limited resources, can be suffocating: - Long hours, and sleepless nights. - Stakeholders on your neck. - The fear of being replaced by automation. You can regain control, and amplify Impact. Remember: - Data is a tool, not a tyrant. - Focus on insights, not just metrics. - Invest in strategic thinking, not just tactical execution. Take back control by: - Prioritizing key performance indicators (KPIs) - Leveraging automation for efficiency - Developing a data-driven storytelling culture

This is an amazing article from McKinsey regarding the challenging relationships that exist in many companies (link in comments). Demonstrating the swagger of the Symplexity.AI platform, I created the following summary of the article and then fed it into our software using the ProofAnalytics.ai custom content portal (attached image). #BOOM Simple English question delivers a robust, human-quality response that's on-brand! /* ARTICLE There are several reasons for the strategic disconnect in the CEO-CMO relationship, as mentioned in the document: - Lack of understanding of marketing's role: CEOs and CMOs often have different views on the role of marketing within the company's strategy. While CEOs acknowledge the importance of marketing, only 50 percent of CMOs see the same connection. This difference in perception leads to a disconnect in aligning marketing activities with business outcomes. - Fragmentation of marketing roles: The definition of marketing has evolved, leading to new roles such as chief growth officer, chief digital officer, and chief customer officer. The traditional four Ps of marketing (product, price, place, and promotion) have become fragmented across multiple organizational roles. This fragmentation creates challenges in coordinating marketing efforts and aligning them with overall business strategy. - Lack of CMO representation in decision-making: CMOs are often excluded from C-suite decision-making, being relegated to the role of executors rather than contributors to strategy development. This limits their ability to shape the company's marketing strategy and align it with overall business goals. However, their expertise and insights are invaluable in shaping the company's marketing strategy, making their inclusion in decision-making crucial. - The knowledge gap between CEOs and CMOs: On average, CEOs have less marketing experience than other functional areas. Only 10 percent of Fortune 250 CEOs have marketing experience. This knowledge gap can lead to a lack of understanding and recognition of the importance of marketing in driving growth. - Rapidly changing marketing landscape: Marketing has undergone significant changes in the past decade, driven by technological advancements and the proliferation of digital channels. CEOs may struggle to keep up with these changes and understand the implications for marketing strategy and execution. Overall, the strategic disconnect in the CEO-CMO relationship is attributed to differences in perception, fragmented roles, limited representation in decision-making, knowledge gaps, and the dynamic nature of the marketing landscape. #AI_is_Easy

#ArtificialIntelligence 🤖 – Are YOU using it? Not long ago I was in a great discussion about how we, as marketers and strategists, can use AI (not DO the work, but support). So…. that got me thinking. What about helping to develop a strategy for YOUR career? Setting goals, plans, developing tactics, etc. I was curious, so I tested it. See below…. AI Tool: Google Gemini Advanced Prompt: I want to be a VP of marketing in the next 5-7 years, with a path to the C-Suite over the next 10-12 years. I have over 15 years of experience in content strategy, integrated marketing, team leadership, business operations and strategy, and project management. Can you help me develop a 3, 5 & 10-year goal plan? 3Y Goals Transition to Director-Level Role: Target positions showcasing strategic marketing leadership – Director of Marketing, Director of Brand Strategy, etc. Skill Development: Data-Driven Strategies: Master marketing analytics and data platforms. Develop the ability to tie marketing efforts to business KPIs (revenue, growth, etc.). Budget & P&L Understanding: Learn how to manage significant marketing budgets and understand profit & loss implications of campaigns. Expand Your Network: Proactively build relationships with senior marketing leaders and potential mentors. Consider executive programs focused on marketing or general management Elevate Your Visibility: Speak at relevant conferences. Publish insightful articles in industry publications. Build a strong LinkedIn presence. 5Y Goals Secure VP Role: Target the VP of Marketing position (or equivalent) that aligns with your desired industry and company size. Refine Leadership Style: Focus on developing your strategic vision and your ability to inspire and lead cross-functional teams. Business Acumen: Acquire a deep understanding of business strategy, including product development, sales, and operational efficiency. Network Strategically: Cultivate relationships with C-suite executives inside and outside your organization. 10Y Goals C-Suite Path: Target a Chief Marketing Officer (CMO) role or another C-level position in marketing or general management. Develop Board Experience: Consider board service at non-profits or smaller companies to gain governance experience. Thought Leadership: Become a recognized thought leader in your selected industry by contributing to high-profile publications, conferences, etc. Mentoring & Sponsorship: Give back by mentoring high-potential marketing leaders and sponsoring promising talent within the industry. 🛑 I'm curious about your thoughts on the prompt and responses. Does anything REALLY stick out to you? Comment⬇ #AI CAN help you... if you learn how to work WITH it and not be fearful of it. #TheMoreYouKnow #Growth #Technology #Marketing #PersonalDevelopment #Productivity #Education #Strategy #Business #Networking #Inspiration #GrowthMindset #Growth #Development #DisciplineEqualsFreedom #OpenToWork