Adriaan Dekker’s Post

Google Ads Phasing Out Enhanced CPC by March 2025 🚨 Starting in October 2024, new Search and Display Ads campaigns will no longer have the option to use Enhanced cost-per-click (eCPC). By March 2025, all existing campaigns still using Enhanced CPC will be automatically migrated to Manual CPC bidding. This change is part of Google’s shift towards more advanced, machine-learning-driven bidding strategies, such as Maximize Conversions with an optional target CPA and Maximize Conversion Value with an optional target ROAS, which are designed to deliver better performance. To stay ahead, advertisers tracking conversions should switch to Maximize Conversions or Maximize Conversion Value, depending on their goals. For those without conversion or value-based goals, Google recommends switching to Maximize Clicks for more traffic. If no changes are made by March 2025, campaigns will automatically transition to Manual CPC. For more details https://lnkd.in/guh3wwbk. Visit our website: www.zenerom.ae #GoogleAds #DigitalMarketing #PPC #MarketingStrategy #AdTech #PaidSearch #AdCampaigns #CPC #MaximizeConversions #AdBidding #AdvertisingTrends

Important Google Ads Update! Starting October 2024, Google Ads will be phasing out Enhanced CPC for new Search and Display Ads campaigns. From then on, you won’t have the option to select Enhanced CPC for new campaigns. Existing campaigns using Enhanced CPC will continue to run as usual until March 2025. After that, all those campaigns will be automatically migrated to Manual CPC bidding. Make sure to review your bidding strategies and prepare for this change. #ppc #ppcnews #eCPCupdate #googleads

🚨 Breaking News for Google Ads Users! 🚨 .... 👇 👇 👇 👇 Starting October 2024, new Search and Display campaigns will no longer have the option to choose Enhanced CPC. For existing campaigns, you can keep using Enhanced CPC until March 2025. After that, your campaigns will automatically switch to Manual CPC bidding. ⚙️🔄 🔔 Heads-Up: If no changes are made by March 2025, your campaigns will be auto-switched to Manual CPC. For Display campaigns using Maximize Clicks with Enhanced CPC—no action needed! From March 2025, they’ll continue with the Maximize Clicks strategy. ✔️ Stay tuned for more Google Ads tips and updates! 🎯✨ #GoogleAds #PPC #EnhancedCPC #ManualCPC #MaximizeClicks #AdStrategy #DigitalMarketing #PerformanceMarketing

Google Ads is Saying Goodbye to Enhanced CPC in March 2025 Google Ads has announced that Enhanced cost-per-click (eCPC) bidding will be phased out by March 2025. All campaigns using eCPC will be automatically migrated to Manual CPC bidding. Here’s what you need to know: 📅 Starting October 2024: ➡️ New Search and Display Ads campaigns can no longer use Enhanced CPC. 📅 By March 2025: ➡️ All existing campaigns using Enhanced CPC will transition to Manual CPC. 🔄 Why the change? Google is shifting to more advanced, machine-learning strategies like: ✅ Maximize Conversions (with optional target CPA) ✅ Maximize Conversion Value (with optional target ROAS) These strategies aim to deliver better outcomes for advertisers. 💡 What should you do? 🎯 If you’re tracking conversions: ⚡ Switch to Maximize Conversions or Maximize Conversion Value based on your goals. 👉 If not tracking conversions, consider switching to Maximize Clicks. ⚠️ Don’t wait! If no action is taken by March 2025, your campaign will switch to Manual CPC bidding. Time to optimize your Google Ads campaigns for the future! 🚀 #GoogleAds #DigitalMarketing #EnhancedCPC #PPCStrategy #AdBidding

Google Search CPC sees a 13% YoY increase as ad spend growth decelerates. In the first quarter of 2024, Google search advertising spend in the U.S. witnessed a 17% year-on-year rise. However, the growth in clicks slowed down, reaching only 4% YoY (compared to 8% in Q4 2023). Meanwhile, the cost-per-click continues to rise, showing a 13% YoY increase (compared to a 9% year-on-year increase in Q4 2023). If you found this helpful, help others by resharing ♻️ and follow me Darius C. for more content like this. #googleads #sea #sem #ppc

Dive Deep into Google Ads On one hand, pay-per-click (PPC) model by Google Ads will be discussed and on the other hand; how auction and bidding work in more than just mere detail. Inspired by traditional offline auctions, we illuminate the drivers for online ad ranking beyond the level of bids. Ad rank is one of those crucial metrics-based on a combination of your CPC bid and Quality Score-that makes or breaks your ad placement in Google. Factors like landing page experience, expected CTR and ad relevance play a key role when it comes to the quality score attributed to individual keywords. This is essential in a competitive auction environment to win those all important top spots with ad placements on Google. How important is quality score in Google Ads Let's discuss in the comments below! #GoogleAds #DigitalMarketing #PPC #QualityScore #AdRank #OnlineAdvertising #MarketingStrateg Umar Tazkeer

📢 Google Ads to Phase Out Enhanced CPC by March 2025 Google Ads will be removing Enhanced CPC (cost-per-click) bidding for Search and Display campaigns starting October 2024. This bidding strategy will be fully deprecated by March 2025, with campaigns either transitioning to Manual CPC or Google's automated bidding strategies. Enhanced CPC, a popular hybrid strategy since 2010, is being phased out in favor of more advanced, AI-driven options like Maximise Conversions and Maximise Conversion Value, which offer greater optimisation capabilities. For advertisers, it’s crucial to start testing alternatives now to ensure a smooth transition and continued campaign performance. #GoogleAds #PPC #DigitalMarketing #BiddingStrategies

With FoxAdvert, you're not just advertising; you're making every ad count. Personalize, optimize, and revolutionize your Google PPC campaigns now! > https://bit.ly/4ahRHaH #DataAnalytics #google #ppc #Ads #DigitalMarketing

🔔 ATTENTION Google Ads Users! 🔔 Big news just dropped! Google Ads is planning to deprecate Enhanced CPC for Search and Display Ads. Yes, you heard it right! This could be a game-changer for many digital marketers and businesses out there. Enhanced CPC has been a trusted tool for many, helping to optimize bids and maximize conversions. But as the digital advertising landscape continues to evolve, so does Google's approach to ensuring maximum ROI for advertisers. What does this mean for you? How will this impact your current and future ad campaigns? Will there be an alternative to replace Enhanced CPC? So many questions, right? Stay tuned as we delve into the implications of this change, discuss potential strategies to adapt, and explore what Google might have in store for us next. Feel free to share your thoughts and concerns about this update in the comments below. Let's navigate these changes together! 💪🚀 #GoogleAds #DigitalMarketing #Advertising #ECPC #ChangesAhead

Hello friends. 👉 Today, I learned about the maximum CPC in Google Ads. 🌟 The maximum cost per click (max CPC) is the sum you will pay for each click on your Google Ads ad. Max CPC is a tool for optimizing ad performance and managing costs. 💰 The following are a few key 🔑 points to be aware of regarding the maximum cost-per-click (Max CPC) 👇 The cost-per The actual cost per click (CPC) is frequently less than the maximum cost per click (CPC). This is because you will typically only pay the minimum required to achieve a higher ranking than the advertiser immediately below you. 🔹 Bid strategy: You can choose between manual bidding, setting your bid amounts, or automatic bidding, where Google determines your bids. 🔹 Bid adjustments: Besides your maximum CPC bid limit, bid adjustments can be made. These adjustments allow you to increase or decrease your bid based on various factors such as device, location, and time of day, helping you manage your costs effectively. 🎛 🔹 Increased bids: By increasing your bids, your advertisement can gain more visibility in a prominent location on the page. 🔹 Setting the maximum cost-per-click (CPC): You can set a maximum CPC for an entire ad group or distinct bids for individual keywords, giving you control over your ad performance and costs. 💹 krishna priya Subhash Mangalam Ragini Vattikuti #GoogleAds #CostPerClick #MaxCPC #DigitalMarketing #SearchEngineMarketing