Manikanta Gundarapu’s Post

CPC stands for cost per click, which is a bidding model where you pay for each click on your ads. CPC is also sometimes known as pay-per-click (PPC). Here are some things to know about CPC: Maximum cost-per-click (max. CPC): The highest amount you're willing to pay for a click on your ad. Actual cost-per-click (actual CPC): The final amount you're charged for a click. Your actual CPC is often less than your max. CPC. Average cost-per-click (avg. CPC): Based on your actual CPC. You can find your average CPC in the "Avg. CPC" column in Campaigns. Manual bidding: You choose your bid amounts. You can set a default bid for your entire ad group, or separate bids for individual keywords or placements. Automatic bidding: Google sets bids to try to get the most clicks within your budget. Maximize Clicks: An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget #cpc #googleads #googlecpcad

BIG Google Ads Update: Enhanced CPC is gone 😲 I just got this message from Natasha Kaurra & Luuk Fiets... Starting October 2024, new search and display ads campaigns will no longer have Enhanced CPC as a bidding option. Existing campaigns will continue until March 2025, when they will be migrated to manual CPC bidding. Why this change? Google is transitioning to smarter bidding strategies like Maximise conversions and Maximise conversion value, which deliver improved results. If you track conversions, Google recommends switching to one of these strategies. If not, consider Maximise clicks or Manual cpc. Learn more about your bidding options and ensure your campaigns are ready for the future. -------- For more Google Ads tips check: https://lnkd.in/eK6Zz2Sq #PPC #SEA #Ads

When kicking off a new Google Ads campaign, I like to spend the first few days being extra cautious. That means only using exact match keywords and setting a lower CPC budget (low enough that my campaign will start generating impressions). But, even though I'm using exact match, in many cases the Google platform will still show my ad for search terms that aren't relevant to what is being offered. This keyword then goes into my negative keyword list. After a few days (or a week) of doing this, I'll have eliminated a lot of the irrelevant keywords, saved money on potential wasted ad spend and optimised it for highly targeted traffic only. Only then do I proceed to ramp up my max CPC bids. Anyway, have a good one! Tal Sam P.S. If you want to turn your Google Ads campaigns into even more powerful cash generators, then click the link in the comments to discover more about a service that can help. #googleads #adagency #ppc #payperclick #paidads

Google Ads Phasing Out Enhanced CPC by March 2025 🚨 Starting in October 2024, new Search and Display Ads campaigns will no longer have the option to use Enhanced cost-per-click (eCPC). By March 2025, all existing campaigns still using Enhanced CPC will be automatically migrated to Manual CPC bidding. This change is part of Google’s shift towards more advanced, machine-learning-driven bidding strategies, such as Maximize Conversions with an optional target CPA and Maximize Conversion Value with an optional target ROAS, which are designed to deliver better performance. To stay ahead, advertisers tracking conversions should switch to Maximize Conversions or Maximize Conversion Value, depending on their goals. For those without conversion or value-based goals, Google recommends switching to Maximize Clicks for more traffic. If no changes are made by March 2025, campaigns will automatically transition to Manual CPC. For more details https://lnkd.in/guh3wwbk. Visit our website: www.zenerom.ae #GoogleAds #DigitalMarketing #PPC #MarketingStrategy #AdTech #PaidSearch #AdCampaigns #CPC #MaximizeConversions #AdBidding #AdvertisingTrends

Top 11 Google Ads bidding strategies Here are the 11 most popular strategies to adjust your bids and improve the performance of your campaigns. 1. Target CPA (cost per acquisition) 2. Target ROAS (return on ad spend) 3. Maximize conversions 4. Maximize conversion value 5. Maximize clicks 6. Maximize CPM (cost per 1,000 impressions) 7. Maximize viewable CPM (cost per 1,000 impressions) 8. Manual cost per click (CPC) 9. Enhanced cost per click (ECPC) 10. Maximize CPV (cost per view) 11. Target impressions share I hope you enjoyed this post and found it useful. Please let me know what you think in the comments below 👇 #googleads #digitalmarketing #ppc

You have 10min and a potential client has a Question? What is the typical cost of advertising on Google Ads. Answered this on the go at the Airport! The expenses can vary based on different factors: - **Cost per click (CPC):** - The average CPC for Google Ads on the Search Network falls between $1 and $2. - For the Google Display Network, the average CPC is below $1. - **Cost per 1,000 impressions (CPM):** - Most businesses typically pay between $0.51 and $1,000 per 1,000 impressions. - **Keywords:** - Certain high-demand keywords can be priced at $50 or more per click. - **Industry:** - The sector you operate in can influence your advertising costs. - **Competition:** - The expenditure of other advertisers in your region can impact your costs. - **Ad relevance:** - The relevance of your ad to a user's search can influence your expenses. - **Search likelihood:** - The probability of a user's search leading to a purchase can also affect your expenses. Understanding these factors is crucial for businesses looking to advertise effectively on Google Ads. The costs can vary significantly based on these elements, so it's essential to strategize accordingly. #GoogleAds #AdvertisingCosts Inbox me Savio Marian Save your hard earned $$$s #GoogleAds #Expertise #Revenue #Growth

Google Search Ads: Rising Costs and the Rise of PMax Attention Businesses! Are you seeing rising costs in your Google Search Ads campaigns? You're not alone. A new report reveals: -Costlier Clicks: Ad costs (CPC) are on the rise (up 13% YoY in Q1 2024). This is especially true for retailers, who've seen a staggering 40-50% increase in CPC over the past five years! -Slower Growth: Click growth is slowing down (only 4% YoY in Q1 2024), which means you might be spending more but reaching fewer people. A glimmer of hope: PMax There's a potential solution! Google's newer PMax ad format is showing promise. It offers: -Improved Performance: Conversion rates are getting closer to standard Shopping campaigns (SSCs). -Potentially Lower Costs: PMax boasts a 2% cost-per-click advantage over SSCs. -Wider Adoption: More and more advertisers are jumping on board – 89% of Google shopping advertisers were using PMax in Q1 2024. The Takeaway: Rising CPCs with slowing click growth can hurt your advertising budget. PMax could be a way to combat this by offering better conversion rates and potentially lower costs. Want to learn more about PMax and how it can benefit your campaigns? Feel free to DM me to discuss a consultation! Follow me for more insights on navigating the ever-changing world of digital advertising! #GoogleAds #SearchAdvertising #PPC #MarketingTrends #PMax

Cutting CPC Costs: The Secret Sauce to Efficient Google Ads Campaigns Feeling the pinch of high CPC in your Google Ads campaigns? Reducing CPC without compromising on performance is absolutely achievable! Here’s how you can start slashing your CPC and boosting your campaign efficiency: 1. Refine Your Keywords: Long-tail keywords might have lower search volumes, but they often come with lower CPCs and higher conversion rates. Focus on specific, intent-driven keywords to maximize your ROI. 2. Improve Quality Score: Google rewards ads that are relevant and high-quality. Ensure your ads are closely aligned with your keywords and landing pages. Better Quality Scores can lead to lower CPCs. 3. Ad Scheduling: Analyze when your audience is most active and schedule your ads accordingly. Running ads during peak engagement times can reduce costs and improve performance. 4. Geotargeting: Concentrate your ad spend on high-performing locations. Use geographic data to focus on areas where you get the best results, and exclude regions with low performance. 5. Enhanced Bidding Strategies: Utilize automated bidding strategies like Target CPA (Cost Per Acquisition) or Target ROAS to optimize bids in real-time and reduce CPC. #Adlabz #GoogleAds #CPC #AdOptimization #PPC

You're probably overpaying for high intent traffic if you look at ROAS the same across all channels. Brand traffic has low incrementality at high spend levels. You can test it to measure the waste. Making decisions based on average CPAs where all channels are equal will get you average results at best. Incrementality is key. #performancemarketing #paidsearch #sembrand #google

Dive Deep into Google Ads On one hand, pay-per-click (PPC) model by Google Ads will be discussed and on the other hand; how auction and bidding work in more than just mere detail. Inspired by traditional offline auctions, we illuminate the drivers for online ad ranking beyond the level of bids. Ad rank is one of those crucial metrics-based on a combination of your CPC bid and Quality Score-that makes or breaks your ad placement in Google. Factors like landing page experience, expected CTR and ad relevance play a key role when it comes to the quality score attributed to individual keywords. This is essential in a competitive auction environment to win those all important top spots with ad placements on Google. How important is quality score in Google Ads Let's discuss in the comments below! #GoogleAds #DigitalMarketing #PPC #QualityScore #AdRank #OnlineAdvertising #MarketingStrateg Umar Tazkeer