#Unpopularopinion 𝘼 𝙬𝙚𝙡𝙡-𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝𝙚𝙙, 𝙄𝘾𝙋-𝙖𝙡𝙞𝙜𝙣𝙚𝙙 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙖𝙥𝙥𝙡𝙞𝙚𝙙 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩𝙡𝙮 𝙤𝙫𝙚𝙧 𝙩𝙞𝙢𝙚 𝙗𝙚𝙖𝙩𝙨 𝙖 𝙛𝙡𝙖𝙬𝙡𝙚𝙨𝙨 𝙥𝙞𝙩𝙘𝙝 𝙪𝙨𝙚𝙙 𝙨𝙥𝙤𝙧𝙖𝙙𝙞𝙘𝙖𝙡𝙡𝙮. Consistency is everything. When I talk about having “imperfect” outreach or pitches… I’d much rather have a year-long series of 85-90% tailored messages than a short burst of “perfect” pitches that lack resonance. Those steady, research-driven efforts are the mortar that holds up every brick in your client relationships and pipeline. It's the glue of dependability. Consistency with an ICP-focused strategy is the real path to sustainable success. That’s what builds a reliable book of business. You won’t build trust or scale relationships overnight. This applies to sales, customer understanding, and any strategy you’re refining. I’d take consistent, targeted outreach over a perfect plan any day. I’d rather make that carefully researched connection than endlessly strategize. Start by understanding your audience—get to know them before refining your approach. 𝙎𝙤, 𝙜𝙚𝙩 𝙢𝙤𝙫𝙞𝙣𝙜—𝙨𝙩𝙖𝙧𝙩 𝙚𝙣𝙜𝙖𝙜𝙞𝙣𝙜 𝙢𝙚𝙖𝙣𝙞𝙣𝙜𝙛𝙪𝙡𝙡𝙮. #ICP #Buyerbehaviour #Sales
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