Vince Jeffs

As #Martech and IT lines blur, CIOs must leverage their expertise to drive better customer experiences. Merkle’s Peter Rogers explores this shift and offers insight for CIOs as their role evolves. Read the blog for more: https://bit.ly/3TmPHaX

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The announcement from SAP of the Aug. 31 departures of chief revenue officer Scott Russell and chief marketing & solutions officer Julia White was very surprising to me. These two have been integral to the #cloud, #AI, and #tech leader's recent runaway success. That being said, Christian Klein has earned the right to make these big decisions - we'll see how this one plays out. Tune in to #CloudWars Minute via Acceleration Economy: https://lnkd.in/evzAg2Cd

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Intent data is useful, but you need an action layer to power effective ABM programs. Snowflake recognized this challenge early on when bringing together first- and third-party data into a single source of truth. Combining intent signals, technographics, firmographics, and real-time intel to form a 360-degree view of target accounts. By building direct integrations and their own proprietary algorithms, Snowflake gains unique insight into buyers’ journeys. This allowed them to: 📢 Publish dynamic ad campaigns to high-intent accounts. 🧑‍💻 Send personalized microsites to educate and move prospects down the funnel. It's the action layer which gives companies like Snowflake an unrivaled ability to orchestrate 1:1 ABM experiences. Take a peek at Snowflake’s ABM tech stack and see how you can take action on your ABM data: https://bit.ly/44EGXkQ

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Jared Barol led GTM strategy & ops at Salesforce, Reputation, and more. When it comes to balancing focus and innovation - two very different, but key components of GTM, Jared is the go-to guy. He joined Stephen M. Lowisz on the GTM Secrets podcast to discuss growth, innovation, and more. Get the full episode on all major podcast platforms! Link in the comments. #gtm #saas #b2bmarketing

Earning the #1 spot across 9 enterprise G2 categories is a testament to the value Clari brings to our customers. But don't just take our word for it — see what our customers are saying about Clari’s impact on their revenue processes. Read more about our ranking here: https://lnkd.in/g_NsjtzW

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🧑‍💻 SiteSpect Shorts: Where our very own optimization experts discuss experimentation, testing, user experience, and more. Paul Bernier, VP of Product Management, and Tim Hudson, Director of Optimization, discuss the value of hybrid experimentation, and how SiteSpect makes it easy to combine client-side changes with server-side rollouts all while iterating on top of live experiments. 😎 To see this use case and more, don’t hesitate to reach out to our team: https://hubs.ly/Q02Z3Swg0 #sitespectshorts #hybridexperimentation #productrecommendations

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With the right approach, organizations can create a thriving culture that drives both engagement and business outcomes. Learn how to achieve the ideal balance with Dayforce CPO, Amy Cappellanti-Wolf.

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Many #CDP vendors claim to offer comprehensive user interaction capture, but do they really? On the newest MarTech Cube podcast, our CEO Bill Bruno debunks myths and misconceptions about customer data platforms, talks about narrowing the #digitalidentity gap, and shares his top tips for what marketers should look for when choosing a CDP vendor. Listen now: https://lnkd.in/geh4BPt4 #martech #datacapture

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Discover the best approach to building lifelong loyalty! Connect with Merkle and Salesforce experts during our workshop on Oct 16th at 2pm in NYC to learn #CX insights that strengthen consumer interactions. Secure your spot: https://bit.ly/3XJSz32

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Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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What role does AI play at your company? When we asked CMOs and marketing leaders this question, we got a full range of answers. Dara Treseder, CMO at Autodesk, shares how they've dived head-first into using AI to power their GTM engine. Learn more AI predictions from CEOs, CMOs, and GTM leaders here: https://lnkd.in/gM7ZxYbT

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In this episode of TOP CMO, Ben Kaplan interviews Tracy Eiler, former CMO of Alation, who shares her 25+ years of experience in B2B enterprise tech. Tracy discusses the importance of aligning marketing and sales, building a strong data culture, and using creative strategies like comic strips for internal communication. Tune in now! https://lnkd.in/d-9Bwexz #TOPCMO #Marketing #Sales #Communication #BusinessGrowth #Podcast

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Tailored #analytics tools can reveal customer preferences and past behavior. An #ISGProviderLens report says enterprises and providers are co-developing advanced analytics solutions to improve planning, execution, flexibility and responsiveness. #retail https://dy.si/XkaQFV

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Get ready for our upcoming webinar "From Data to Dollars: Marketo's Guide to ROI & Attribution" on 30th July, 2024! This 1-hour session is packed with invaluable insights from top industry professionals. Meet our speaker, Naomi Liu – Director of Global Marketing Operations at EFI as she shares her expertise in marketing operations and performance. 📅 Date: July 30th, 2024 🕒 Time: 9 AM PST 🔗 Register Now: https://lnkd.in/ecdryjNM Don’t miss this opportunity to learn from the best in the industry and take your Marketo game to the next level! #Marketo #webinar #marketingROI #attribution #dataanalysis #marketingautomation #webinarhost #marketingtips #speakerreveal

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#modernizationwithoutdisruption Rocket Software. We meet you wherever you are in your modernization journey.

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With the rise of AI, D&A leaders are actively trying to learn more about how Generative AI (GenAI) can benefit their organization. Understand the key AI challenges and get key actionable insights here. Gartner for IT | #GartnerDA #Data #Analytics

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ICYMI 🚨 Sandy Robinson, M.Ed. went off about how revenue teams should be structured - including whether RevOps should be moved into the C-suite… 😳 Listen to the full episode: https://lnkd.in/daKgMhY5 P.S. Do you think RevOps belongs in the C-suite? Let us know in the comments. 🤔 #RevOps #Csuite

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Our new eBook covers three key testing approaches marketers are using today — breaking down the pros, cons and what you need to know to get incrementality right. Download now to start testing with confidence. https://gag.gl/AsiUm8

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