On this episode of the Six Five On the Road, host Keith Kirkpatrick is joined by Pegasystems's Tara DeZao (she/her), Director of Product Marketing, Adtech & Martech, for a conversation on how Generative AI (GenAI) is transforming the marketing landscape through innovative adtech and martech strategies, while also addressing the critical aspects of ethics and data management. Their discussion covers: - The evolving role of GenAI in marketing and advertising technologies - Ethical considerations and best practices in data utilization with GenAI - Impact of GenAI on personalized marketing strategies and customer experiences - Navigating the challenges and opportunities presented by data privacy regulations in the era of GenAI - Future trends in advertising and marketing technologies influenced by GenAI advancements Watch the full episode here: https://lnkd.in/eN69zX58 #Pegaworld #Pegasystems #GenAI #Martech #adtech #sixfivemedia
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I think the single biggest challenge with AI and Salesforce continues to be user adoption. Our users are just sick and tired of the sheer Amount of technologies thrown at them. And nowhere is that more true than With sales and support users. How do you make it easier for the end user and How do you improve the adoption? With GPTfy, we have added a little section called "How does it work? " Watch the video to see how it helps users understand more. PS: How are you tackling the Salesforce adoption challenge? #crmadoption #salesforceadoption #aiadoption #gptfy
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It's a bit of an Arms Race across the CX landscape when it comes to applying GenAI intelligently to drive scalable business outcomes. Verint has cracked the code at the platform level and our two latest Bots are not only clever & practical but innovative & first to market. Amy Stapleton from Opus Research provides a detailed analysis of these two new Bots: Genie Bot & Knowledge Automaton Bot.
In this post, Amy Stapleton of Opus Research digs into the power of two #bots that Verint has made available to enterprises that bring immediate benefits from employing #GenAI. A "Genie" bot automates processes that deliver insights to business analysts. The "Knowledge Automation" bot supports conversational queries of enterprise knowledge bases. #ConversationalIntelligence https://lnkd.in/gW_MkSNV
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A question coming up more and more often is how to use AI to replace the BDR/SDR. In every meeting I’ve had around this topic, it ends up that they aren't looking to replace the BDR/SDR; they are looking to use AI to get around the fact that their partner in sales or marketing won’t work with them. There are some cool features coming out that will make the BDR/SDR much more productive, but no amount of AI will overcome a siloed organization that refuses to work together. How much money are corporations wasting every year buying technology to overcome bad internal partnerships? Seems like both a revenue and profit opportunity. #salesops #revops #salestech #revtech
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As consumer GenAI services continue to rise both in development and use, nearly every CISO, CIO, and CTO is focusing on developing a strategy to guide their teams in adopting these services—and that’s where we come in. Our GenAI platform provides you with the essential tools to: - Track GenAI usage across your organization. - Capture and redirect GenAI requests for both public and private models. - Redact sensitive information to ensure a secure and seamless user experience. - Deploy private enterprise models alongside a dedicated portal. - Connect enterprise context sources with your private models. Govern workforce use of GenAI with us. Together, we'll lead the way! Learn more about our why and our founders: https://hubs.ly/Q02QGhBR0
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New Milestone Achieved! 🚀 I’ve completed the first part of my training on building agents with Flowise AI! Huge thanks to Miguel Tillis, Automation Enthusiast for his invaluable mentorship and guidance Key takeaways include: ➢Efficient Document Management: Mastered chunking text and vectorizing documents to optimize AI interactions. ➢ Persistent Vector Stores: Transitioned from in-memory to Pinecone, ensuring our data is always safe and accessible. ➢ Seamless Chatbot Integration: Developed robust chat flows for document ingestion and querying, enhancing user experience. Excited to leverage these new skills to drive innovation and efficiency. #aiagents #automation #datamanagement
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Tired of seeing so many posts about AI? Sorry to disappoint - but here's another one. I'm personally excited about everything Rightpoint is doing for our clients and our people around #GenAI. My colleagues recently attended an AI Conference and created a GenAI tool that summarizes findings from it. It outlined the top five challenges people have when using GenAI: 1) Security, privacy, and data governance issues, which are critical before utilizing Generative AI tools at scale. 2) Ensuring answer quality and explainability, especially for high-stakes use cases that require 100% accuracy. 3) The need for continuous testing and piloting of core use cases to improve accuracy. 4) The lack of industry-specific benchmarks that focus on performance, scalability, cost, and return on investment. 5) Change management and adoption, as it requires repetition and can be difficult for organizations to implement effectively Through Rightpoint's GenAI Enablement training I have the opportunity to be a part of, I'm looking forward to advancing my understanding of AI and working with my fellow Rightpointers to solve some of these challenges for our clients. #GenAI #Rightpoint #AIAdoption
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Gen-AI is transforming WINS (words, images, numbers, and sounds) work, creating a major opportunity for professionals in #BusinessDevelopment. By automating repetitive tasks, streamlining content generation, and making data analysis more efficient, Gen-AI allows teams to focus on strategy, innovation, and growth. Embracing AI-driven tools means enhancing operations, improving productivity, and staying ahead in a competitive landscape. If you want to learn about your industry's level of readiness and urgency for Gen AI adoption just get in touch! [email protected] #Data #GenAI #Automation #DataAnalysis
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Gunderson Dettmer represented client ActionIQ in its acquisition by Uniphore, a leading AI-Native Platform. ActionIQ connects multiple data sources such as email, customer relationship management and clickstream, and centralizes them onto an analytics dashboard to capture, analyze and utilize marketing data to build and launch campaigns without the assistance of IT. By combining Uniphore’s deep roots and expertise in AI with ActionIQ’s Composable Customer Data Platform, orchestration and activation capabilities, a new kind of CDP will be built to work with existing enterprise AI investments and infused with AI capabilities of its own. Learn more here. https://bit.ly/3D2N3ld #AI #ActionIQ #Uniphore #CustomerData
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🎁 It’s beginning to look a lot like… automated claim summary! 🎁 Why spend hours piecing together claim details when Agentech’s AI Agents can wrap it up for you? You know, like a perfect little holiday present? With automated claim summaries, Agentech gathers and organizes all the key information you need in a snap, giving your team the gift of time and clarity. Say goodbye to manual summaries and hello to streamlined workflows that let you focus on spreading joy (and faster claim resolutions). This season, efficiency is the ultimate stocking stuffer. 🎄 #Agentech #AutomatedClaimSummaries #AIInnovation #MerryAndStreamlined
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Are your developers resisting GenAI tools? At Exadel, we achieved 100% adoption. Swipe to see the tips -> Read more in our recent article: https://lnkd.in/dmkH7CAw #GenAI #SoftwareDevelopment
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