Tricia McConnell

💡Did You Know? 💡 -> Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Insivia)  -> 94% of marketers agree that video has helped increase user understanding of their product or service. (Wyzowl) -> 87% of marketers say video has directly helped increase sales. (Wyzowl)  -> Landing pages with videos can increase conversions by up to 80%. (Unbounce) So, how are YOU incorporating video into your marketing strategy? Whether you're in marketing, communications, or L&D, a strong video strategy is essential in today's landscape. Vimeo REFRAME ‘24, our first-ever executive conference, is dedicated to shaping the future of video. It’s a full-day event, hosted LIVE in New York, October 23. Vimeo REFRAME is your chance to: -> Network with and learn from other marketing leaders, video professionals, and executives about the impact of video on effective storytelling -> Collaborate, share best practices and connect with other Enterprise and SaaS leaders -> Get a first look at Vimeo's latest products -> Explore the intersection of video and AI and what it means for the future of business Don't miss out on this exclusive opportunity! Join us before tickets sell out, or go to https://reframe.vimeo.com/ to get your ticket now. ⚡ ⚡ ⚡ Marketing, Comms, L&D and Enterprise leaders in the NYC area, want to attend as my guest? Comment below to request a VIP Code! #vimeo #vimeoreframe #video #AI #marketingstrategy #NYC

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Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

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Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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Get ready for our upcoming webinar "From Data to Dollars: Marketo's Guide to ROI & Attribution" on 30th July, 2024! This 1-hour session is packed with invaluable insights from top industry professionals. Meet our speaker, Naomi Liu – Director of Global Marketing Operations at EFI as she shares her expertise in marketing operations and performance. 📅 Date: July 30th, 2024 🕒 Time: 9 AM PST 🔗 Register Now: https://lnkd.in/ecdryjNM Don’t miss this opportunity to learn from the best in the industry and take your Marketo game to the next level! #Marketo #webinar #marketingROI #attribution #dataanalysis #marketingautomation #webinarhost #marketingtips #speakerreveal

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Marketers are meant to master communications. Yet, we often struggle to help non-marketers understand our world. When CMOs constantly use marketing jargon, it's difficult for other execs to even understand what they're talking about. It's a language barrier. And it's surprising how often it happens in the boardroom. Here are a few suggestions I shared in a recent article with The Drum: - Find a “bilingual” CMO who is fully proficient in both the language of marketing and the language of the boardroom - Place more marketing experts to serve directly on boards, or to advise board members and help "translate" marketing topics - Learn to speak each other’s languages... but know that this takes time, trust, and commitment. #marketing #CMO #CEO #CFO https://lnkd.in/eNcbw_bx

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📣 Known Buyers are spending 2m less on webinars 📣 Blog readership is down by approximately 3m 📣 Demo Videos reign supreme, driving post-view content binge increase of 36% B2B audience consumption is changing rapidly, indicating a shift in content preferences. Discover more insights on these evolving trends in the PathFactory 2024 Benchmark Report. View the report here: https://lnkd.in/g_N7HyMr

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Ever since I entered B2B marketing, I've always been bogged down by never being able to understand the true impact of each marketing touchpoint on the customer journey. Joining RevSure was a decision rooted in this passion. At RevSure AI, we have a team of data scientists and engineers who are committed to redefining attribution and shaping the future of how businesses understand and optimize their marketing efforts. RevSure's advanced attribution models go beyond traditional methods. We're leveraging AI/ML to provide deeper, more accurate insights into what truly drives conversions and revenue. This is not just about measuring success—it's about empowering businesses to make smarter, data-driven decisions. Do check it out.

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“We got so obsessed with proving our performance credentials we forgot we’re trying to move people. Not ‘personas’ or ‘MQLs’ or even ‘accounts’. People — weird, squishy meatballs with minds and feelings and elbows and cholesterol.” No matter who you sell to, you are selling to a person. Marketing is about psychology, connection and trust. The companies that do it well - build life long businesses - recognize this. They work to create a point of view, a personality, a platform - something that people can get onboard with and relate to. That drives growth.

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Completely agree. "Instead of relying on outdated lead generation tactics like cold-calling, heavy digital advertising, gated content and hidden pricing, firms must focus on engaging potential customers through genuine educational content, transparency and strategic nurturing that aligns with the buyers’ actual journey and creates a better experience. Such engagement is more likely to cultivate interest and trust in a company, reflecting an understanding of the B2B buyer’s challenges and how the solution can address them. And it is more likely to lead to meaningful conversions, faster sales cycles and higher win rates."

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The look on my face says it all -- There is nothing more painful than sitting through a meeting looking at the wrong information at the wrong time. It kills me. Reporting is not always fun. But this 5-minute tutorial shows some good places to start! A few suggestions in this Whiteboard Lesson: ⚔ Each week look at data you can change to impact the next week (anything from social media ads/spending to unit pricing) 🔑 Each month look at data that informs the upcoming month's content (for seasonal you can do year over year by month) 🤺 Each quarter review data from business decisions that can inform those decisions for the next quarter If you have marketing, branding or reporting questions you'd like me to answer in my next video, let me know! #whiteboardlessons #teachingnotselling #marketingkpis

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Revenue leak. It’s the slow, steady, sneaky loss of revenue that is killing your pipeline. It happens from breaks in your revenue processes. So how do you identify and eliminate these leaks? Just ask Ben Fiechtner (CRO, Clari) and Rachel Roberts (CRO, Cisco). Together, they’re hosting a session at Charge: The Revenue Summit on May 8th to show you how CROs stop revenue leak and achieve outsized returns. You’ll get real-world examples and strategies on how to identify and eliminate these leaks, so you can build a high-performing and predictable revenue engine. RSVP here to save your spot: https://lnkd.in/g2t7n5A4

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Fun poll question for all marketing and product marketing colleagues. What is your #1 REPETITIVE QUESTION that everyone in your organization asks of you throughout the year. Here is my #1 this week: "Will this webinar be recorded?" and I have to do it because this is always the follow-up "Will you send me the recording after the webinar?" What are yours?

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Some awesome tips on Account-based Marketing from Karine Regev. Marketing into large organisations is complex and hard to measure. These ideas use data to make it less of a lottery.

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⚡️DATA ALERT⚡️ The banking & CU industries are different than they were a decade ago. I've been waiting for an updated take on what it means to be someone's primary financial institution. The wait is OVER! 🥳 In 2023, Neobanks won nearly half of all checking accounts. Consumers now manage relationships with dozens of financial providers, and everyone is glued to their phones. What does it take to win PFI status in a mobile-first era? Download the report to find out. https://lnkd.in/gTJ8Hs2z

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Tomorrow at 10AM Pacific I'm hosting a live webinar about how to build high-converting lead lists. In my experience, 80% of your success in sales comes down to who you're targeting in the first place, but this topic doesn't get much love in the popular discourse. So, tomorrow we'll dive into how to build highly segmented, targeted lists that will set you up to have meaningful conversations with your prospects. Dropping the registration form as a comment — hope to see you there!

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Don’t let your emails get lost in the clutter. Join Ansira’s SVP of Marketing Technology Richard Flores as he shares expert insights on best-in-class email marketing strategies. Discover actionable tactics to break through and capture your audience’s attention. Watch the video here: https://lnkd.in/gW8tMaZk #EmailMarketing #MarketingInsights

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This is probably the most important #GenAIAdoption article you've read this year. If you're in a leadership position, you'll want to understand the gravity of #SoftSkills and organizational readiness. Two key points: #1 #AI awareness and readiness are uneven across gender and racial lines. Your organization MUST motivate ALL team members to become successful in the #AIAdoption program. #2 This effort's greatest source of value will be found in non-technical roles. #AI training isn't the answer. I've partnered with a leader in competency assessments, kompetently®, to offer a free AI Readiness Assessment. You can learn more here... https://lnkd.in/ghY5zPcX If you click on the document in the hero section, you can grab an ungated whitepaper on the topic!

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 𝟱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗧𝗵𝗮𝘁 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝘃𝗲 𝗬𝗼𝘂 𝗣𝘂𝗹𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗛𝗮𝗶𝗿 𝗢𝘂𝘁 🔥 𝘿𝙚𝙢𝙖𝙣𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣 is a bit like cooking. Get the ingredients wrong, and the whole dish falls apart. If you’re too focused on the wrong metrics, you’ll be left with a burnt-out strategy and no results to show. Let’s break down the top five mistakes in demand gen measurement that could derail your marketing success. 1️⃣ 𝗟𝗲𝗮𝗱 𝗛𝗼𝗮𝗿𝗱𝗶𝗻𝗴: "𝗪𝗼𝘄, 𝗪𝗲 𝗛𝗮𝘃𝗲 𝗛𝗼𝘄 𝗠𝗮𝗻𝘆 𝗟𝗲𝗮𝗱𝘀?" It’s exciting to see an influx of Marketing Qualified Leads (MQLs), but if they’re not converting into actual customers, what’s the point? Gathering a ton of low-quality leads is like collecting rocks when you need diamonds. 💎 Instead of focusing on sheer numbers, zero in on lead quality and true buyer intent. 2️⃣ 𝗧𝗵𝗲 𝗤𝘂𝗶𝗰𝗸-𝗙𝗶𝘅 𝗦𝘆𝗻𝗱𝗿𝗼𝗺𝗲: "𝗪𝗵𝘆 𝗜𝘀𝗻’𝘁 𝗧𝗵𝗶𝘀 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗬𝗲𝘁?" Demand gen is not a race, it’s a marathon. If you expect results overnight, you’re treating your strategy like a microwave dinner. 🍽️ Rushed campaigns won’t yield the flavor you’re looking for. Let your strategy unfold and nurture those leads. Patience is key. ⏳ 3️⃣ 𝗢𝗻𝗲-𝗧𝗼𝘂𝗰𝗵 𝗪𝗼𝗻𝗱𝗲𝗿: "𝗪𝗵𝗼 𝗖𝗹𝗼𝘀𝗲𝗱 𝘁𝗵𝗲 𝗗𝗲𝗮𝗹?" There’s no single touchpoint that seals the deal. Every interaction, from your blog posts to webinars, plays a part in guiding the customer. Thinking one email or ad is responsible for a conversion is like crediting one song for an entire concert’s success. 🎶 It’s the full symphony of your efforts that counts. 4️⃣ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝘂𝗻𝗻𝗲𝗹 𝗩𝗶𝘀𝗶𝗼𝗻: "𝗪𝗲 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗧𝗵𝗮𝘁, 𝗪𝗵𝘆 𝗜𝘀𝗻'𝘁 𝗜𝘁 𝗪𝗼𝗿𝗸𝗶𝗻𝗴?" Not every audience wants a 20-page whitepaper. 📄 Maybe they prefer snappy videos or insightful infographics. Ignoring content preferences is like offering ice cream at a fitness expo—it just doesn’t land. 🍦 Make sure you’re measuring which content formats actually resonate with your audience and lead to conversions. 5️⃣ 𝗥𝗢𝗜 𝗙𝗿𝗲𝗻𝘇𝘆: "𝗪𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗹𝗿𝗲𝗮𝗱𝘆?" Demand generation isn’t instant gratification. 🕒 If you're constantly hunting for quick wins, you’ll be disappointed. Like slow-cooked BBQ, 🍖 the best results take time. Don’t obsess over immediate ROI—focus on building long-term relationships that’ll pay off down the road. 🚨 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲? Measure what matters, give your strategies time to mature, and focus on quality over quantity. In demand gen, slow and steady truly wins the race. 🏁 #DemandGen #MarketingStrategy #LeadQuality #ROI #ContentMarketing #LongGame #PatienceInMarketing

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"Instead of the buyer’s journey, marketers must focus on establishing mental availability: Having their brand come to mind when a buyer encounters a problem." It’s easy to consume all your time perfecting predictable funnels and lose how critical it is to be being top-of-mind when the need strikes. When you market technology, it takes a lot of discipline not to talk features (particularly you poor maketing souls who have to report into a CPO/product leader)—connect with the real issues your audience faces. Show them exactly how you obliterate obstacles and pave the way to solutions they didn’t know existed. Effective campaigns are about positioning your brand as the answer, before the question even arises. You want to appear in searches not just for what your product is, but for what it does—and the problems it solves with precision. #Marketing #AdTech #MarketingLeadership #Advertising

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