Katrina Tsai

Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

16

🤩 Yeah, baby. Go-to-Market going mainstream! 🤩 🏆 Finally, getting the attention it deserves. GTM is evolving from a one-time new product launch to how a company operates every day - essentially becoming the company's operating system, unifying the X-functional teams working as "one team" focused on revenue growth and a great connected user experience— no more finger-pointing. 👉 👈 Yep, Marketing and Sales, we have all been guilty of this when the going got rough. 🥺 It has been a long road in Product Marketing, with many bumps and bruises along the way. 🤕 GTM is definitely "BetterTogether"! ☮️ ☮️ 🩷 🩷 🥂 Sangram Vajre, @Bryanbrown, and Lindsay Cordell have led the charge at  GTM Partners for the last 3 years 🔥 🔥 , redefining the future of GTM, making it simpler with Sangram's new book "Move" the 4-question GTM framework and a repeatable system with its innovative GTM OS (Operating System) that connects strategy and execution. Congratulations to all the 2024 GTM OS all-stars !!! 🤩 🏆 💪 I am excited to be part of the GTM OS movement as a GTM Partners certified advisor helping B2B CEOs, Founders, CMOs, CROs, Revops, and CS transform their GTM and align 🎯 their teams to accelerate growth. And yes, all of it sprinkled with a bit of "Better Together" good vibes. ☮️ Are you ready for 2025? Up your GTM game: 🔍 Take the free MOVE 4-question GTM assessment online (takes 5 minutes) https://lnkd.in/gCRw6fXm 📕 Buy the book https://a.co/d/iGXlOXk 💪 Consider getting your team GTM OS certified https://lnkd.in/gERTCj3x 🔥 Want to know more - feel free to book a time with me https://lnkd.in/g7MipHP7 Join a CXO roundtable on Nov 21st at 10 PST on GTM challenges for 2025 - DM me if you are interested in participating. Claude #GTM #GTM Better #ProductMarketing #2025planning

5

1 Comment

In a complex selling environment, businesses need to improve the seller experience, drive more revenue, and optimize how they go to market. New capabilities for @Salesforce Revenue Lifecycle Management address these challenges by providing an AI-guided quoting experience for direct sellers and more:

5

The quality of your channel program starts with the quality of your underlying data — but manual processes make it difficult to capture, cleanse, and harmonize information across your network. Learn how e2open's #ChannelDataManagement solution empowers you to #MoveAsOne at the link below! 📊

4

If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

11

🌟 Customer Success Spotlight: Santa Barbara Zoo 🌟 The Santa Barbara Zoo faced a challenge many organizations encounter—managing a large collection of digital assets spread across multiple platforms. With over 24,000 images and videos, their small marketing team struggled to find and share content efficiently. 📸🐼 After adopting Canto’s Digital Asset Management platform, the zoo centralized its media library, improving productivity and empowering staff to access and share assets with ease. Now, 30+ staff members can quickly find the perfect content to captivate visitors and donors. 🚀 Learn more about how Canto transformed their workflow! 🔗 : https://ow.ly/UIFv30sGZkS #DigitalAssetManagement #CustomerSuccess #MarketingTransformation #SantaBarbaraZoo #Canto

8

1 Comment

The Forrester Wave: Revenue Orchestration Platforms was published today and...drum roll 🥁...Gong was named a leader and received the highest score in the Current Offering category of any vendor assessed. My fav quote: 🔥 “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organizations.” 🔥 Congrats, Gongsters!

1

Attention San Francisco! Join me and other RevOps pros at RevOps After Dark to discuss some of the hottest topics in revenue right now: -- AI & Tech. -- Strategic alignment. -- Collaboration. -- Market trends. -- The future of RevOps. Don't miss out on this opportunity to join the conversation & network with like-minded professionals. Check out the link for more information and feel free to share! #RevOps #SanFrancisco #Networking

51

3 Comments

Good refresher and new learned concepts. Its always good to keep up-to-date with the work that you do AND from time to time refresh the baseline concepts.

12

Big news! 🎉 Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gqjvFCak

19

1 Comment

Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

3

You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

14

Dive deep into our biggest product news at #DF24! Stream our special Agentforce Keynote, right here on LinkedIn. Learn how Agents with humans drive customer success, together.

4

Introducing ZoomInfo Copilot: the AI-powered go-to-market platform that achieves what Sales AI has promised for years, but failed to deliver. Until now. ZoomInfo Copilot seamlessly integrates with CRMs and Marketing Automation Platforms, enriching them with our world-class B2B insights for real-time, actionable buyer engagement recommendations. We were able to achieve this through advanced use of gen AI technologies. The platform can summarize account-level detail and signal potential business opportunities based on public sources like podcasts, social media, news, earnings calls, and 10Ks. It delivers account summaries with strengths, weaknesses, opportunities, threats, pain points, and goals of your buyer in an instant and generates emails based on this context. With ZoomInfo Copilot, the proof is in the prospecting. Early adopters report doubling their sales opportunities and saving 10 hours weekly on research and manual tasks! Learn more and request a demo here 🔗 http://bit.ly/3UMYe6U hashtag #ZoomInfoCopilot

8

Sharing Steffaney’s thoughts on the awesome partnership between Cisco and Mindtickle! If this post makes you curious about Mindtickle, hit me up. I’ve got some lunch vouchers to get rid of before the quarter, and I’ll let you have one! #Sales #SalesEnablement #SalesReadiness #SalesProductivity #RevenueEnablement

13