Tony Yang

Yesterday, I ran a GTMsession for GTMfund portfolio company founders and their executive teams with the brand and content marketing legend, Udi Ledergor 🏳‍🌈. (🤔 GTM what now? GTMfund… GTMnow…) Yes, we have more words attached to the acronym GTM, though not widely talked about since they’re internal. GTMsessions are monthly private digital live sessions on various go-to-market topics, led by an executive operator who is an expert in the field. They’re available to GTMfund portfolio companies and their executive teams. Being closed-door and not open to the public, these sessions allow any and all questions to be comfortably asked, the conversation tailored to be hyper-specific to startups and their current concerns, questions, etc. We didn't even get through half of the moderated points that I had prepared because the questions for Udi just kept rolling in (a good thing, that's the point of these sessions). Udi dropped some 🔥 insights that we’ll share more on later, but for now, Stan Rymkiewicz nailed summarizing key takeaways on how Gong thinks about content creation and distribution that I've dropped in the comments. One key pain point discussed in the session was the challenge of keeping up with the ever-changing landscape of content marketing. It often feels like by the time one strategy is implemented, its effectiveness has already diminished. So, what’s next? How do you stay ahead of the curve? Since GTMsessions are private, their recordings aren’t shared openly. However, the feedback was so phenomenal that we knew other revenue leaders could benefit from the conversation. If you’re a revenue leader looking to understand the future of content marketing and stay ahead of the curve: Join me for a GTMnow digital live event with Udi Ledergor 🏳‍🌈 , Jon Miller, and Pete Lorenco. You'll learn from them how to stay two steps ahead and walk away with content tactics and inspiration. 🗓 June 18th at 10:00 AM PST / 1:00 PM EST 👉 To register: https://lnkd.in/gsdsai23 (pictured here: two passionate hand talkers 👋 )

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Don't let your CRO strategies fall short! If your CRO efforts aren't delivering results, you might be overlooking a critical element: qualitative research. Quantitative data shows you what users are doing, but qualitative insights: ✅ Uncover user motivations & pain points ✅ Identifies root causes of behavior ✅ Guides impactful optimizations Start combining qualitative research techniques (user interviews + usability testing) with your analytics data. It allows you to deeply understand your audience, prioritize high-impact changes, and create user-centric, conversion-driving experiences. How will you implement qualitative research to drive real results?

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42% of people say they'd choose to work with someone they found on YouTube over someone who hasn't. Cohort playlists are a great way to surround a common ICP with education and TLC. Solve problems for prospects as a herd to prosper as a herd. What YouTube will do for you: 👉 Solves your sales and marketing problem 👉 Accelerates the know, like, and trust factor 👉 Delivers relaxed sales meetings with pre-sold contacts #YouTubeMarketing #CohortPlaylists #MasterClass #ProspectEngagement #BuildRapport #ICPEducation #TLCMarketing #ProblemSolving #BusinessGrowth #CustomerSuccess #SalesStrategy #ContentMarketing #CommunityLearning #SalesFunnels #VideoMarketing

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🔥 What the top operators discussed in the Operators Guild's open Q&A forum between July 28 and August 2… 💡 Messaging / Positioning Workshop Facilitators – Seeking recommendations for experts in developing enterprise SaaS brand messaging for internal workshops. 📊 Fractional Customer Success Leader – Looking for someone experienced in building CS programs and teams, or recommendations for the same. 💰 Product Launch Readiness – Tips and templates for setting product launches involving ops teams up for success, including milestones, timelines, feedback loops, and roles. 🔍 Debt Collection Agencies – Recommendations for good collection agencies in the US for uncollectible invoices. 🖥 Fractional CFO for Semiconductor Business – Searching for someone with significant experience working in the semiconductor industry. For these and many other hot takes and goodness —> come check out Operators Guild. 🚀 #Finance #Operations #TechLeadership #OGCommunity

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Are you a founder or CEO prepping for fundraising? Or a GTM pro who works for one? You’ll want to check out our new interactive fundraising deck and executive summary templates. While AssetMule was designed to help GTM teams better engage prospects with interactive sales assets, we’ve started to see an influx of founders signing up to build their fundraising assets. And it makes total sense. Just like buyers, investors are overwhelmed with the amount of pitches coming their way and are harder to reach than ever before. Founders need new ways to rise above the noise and earn their attention. And that’s exactly what AssetMule is designed to do. Not only will these templates help you pull your core fundraising assets together in a fraction of the time and with less effort, but they’ll help you engage investors in a more meaningful way and book more pitch meetings. Check out the demo below and sign up for AssetMule to get started for free.

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B2B SaaS companies are embracing product-led growth (PLG) models to scale revenue. But choosing the wrong price metric can derail your PLG efforts with SMB customers. In PLG models for B2B, it's important that the metrics are: ➡ Growth oriented: Marry your price levels to a metric that naturally grows over time, helping achieve a core PLG objective of raising your customer ARR. ➡ Value-aligned: Your customer must see the extra value if the cost is increasing. But remember, not all metrics that grow will be seen as linked to value, and not all metrics that are value-aligned will naturally grow. ➡ Acceptable: Pick a metric that is familiar and makes sense. Build an architecture (a way of scaling the metric) around the metric that solves sufficiently for price predictability. Another key consideration when developing an effective pricing strategy, and just one of our unbreakable 7 Commandments for B2B PLG Pricing. Learn how to turn PLG into a successful B2B growth strategy for your SMB targets by visiting Monevate's insights page for more. https://lnkd.in/epkb4FrA #PLGPricing #PricingMetric #SaaSPricing

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Seeking growth ideas, Situation: Acquisition Target. Health site gets 50 million annual visitors, content business generates $3 million in ad revenue and $2 million in profit from an ad network. However, affiliate are $1000 a month, and we're exploring new avenues for growth. What innovative strategies or revenue streams should we consider to boost our business beyond traditional ad networks/affiliates?

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3 Massive Blind Spots impacting CRO's today! Knowing the average CRO's tenure is 17 months at their current company, we're focusing our attention on helping teams stop the bleed. Primary reason CRO's don't last is due to the lack of accountable visibility across their GTM motions. And here are the 3 top blind spots that exist across teams today. 1. Opportunity detection at the buyer level. It's easy to get at the account level...but that's relatively worthless if you can't know which specific buyers are in-market. 2. Account Coverage via your network. Warm intro's are critical in today's buyer economy. So it's important CRO's enable their teams to know who can help them break into their key accounts. 3. Performance Attribution is often questioned when it comes to marketing initiatives. Not anymore. Every channel must have a clear path to revenue. And that attribution must be easy to see. Otherwise, you're left questioning if marketing, sales, self-service, or partners are the reason for attribution. And not know....adds to the short tenure of those in this role. We wrote a blog all about these 3 areas - check it out and let us know what you think.

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In SaaS, staying ahead means constantly refining and updating your Ideal Customer Profile (ICP). What worked last year might not resonate with your audience today. Keep your ICP aligned with the evolving needs of your customers, and watch your business thrive! Want to learn how to keep your ICP up-to-date and drive better results? 🔗 https://hubs.la/Q02L-qHP0 #SaaS #CustomerSuccess #MarketingStrategy #BusinessGrowth #ArkeoAI

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🙌 Proud of the solli team for this crucial resource. Free, accessible health data insight tools will power campaigns that drive real impact... there is an endless amount within these 23 free tools. 💡 Recommendation: Save this article to your personalized 'my.solli' on solli, and refer back anytime you need. (https://lnkd.in/eZgnUszV) #solli #solliglobal #globalpharmamedia #strategy #insights

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Your competitor's customers already understand your product value and have the budget, but winning them over requires a coordinated approach from Sales, Marketing, Product and Pricing. Here's a new playbook from Mainsail Partners on when and how to take away customers one strategic conversion at a time.

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Still relying on traditional BDRs for growth? It might be time to rethink your strategy. The game has changed, and outbound agencies are delivering faster results, better scalability, and smarter strategies that in-house teams simply can't match. We chatted with some SaaS founders and RevOps pros about why they made the leap to sales agencies. Their insights cover everything from cost and tech stacks to performance, market expansion, and scalability. What do you think? Will BDRs/SDRs still have a place in the coming years? #B2BSales #Outbound #RevOps #BDRs #SaaS #SalesStrategy

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Demo Day starts at 11 AM ET! 💣 1 day. 7 startups. 400+ GTM leaders. 10 mins blocks. Join us (it's free!) and hear top startups demo-ing their products. ➡ https://lnkd.in/dVtWpZzE Agenda: Intro by Jared Robin ⏭ Robin, Co-Founder of RevGenius 1. 11:10 - 11:20 - Vimeo: AI-powered Video Platform 2. 11:20 - 11:30 - Coefficient: Data Connectors for Google Sheets and Excel 3. 11:30 - 11:40 - WINN.AI: The Real-Time AI Assistant for Salespeople 4. 11:40 - 11:50 - Commsor 🦕: Find and Close Deals Faster by Organizing and Activating Your Company’s Network 5. 11:50 - 12:00 - Common Room: Run GTM Intelligently 6. 12:00 - 12:10 - Fullcast: The Intelligent Go-to-Market Platform: Your Platform for Modern RevOps Strategy 7. 12:10 - 12:20 - UserGems 💎: Track Job Changes of Your Most Valuable Buyers Outro By Jared Robin You can still save your spot and tune in! ➡ https://lnkd.in/dVtWpZzE If you can't make it, no worries—register and we'll send you all the replays of the demos afterward!

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Today on the show we have Martin Gontovnikas, Co-Founder and GTM advisor at HyperGrowth Partners and interim CMO at Vercel. In this episode, Gonto shares practical examples of how to increase retention from his work with startups like Vercel, Retool, and Deepgram. Here's what you'll gain from this episode: 🔍 The importance of anti-retention metrics in product optimization 🚀 How next best actions can boost user retention 🛠️ Strategies to continuously improve retention metrics 💡 Insights into creative GTM strategies from HyperGrowth Partners Tune in to the full episode for a deep dive into how to increase retention through Anti-Retention Metrics and next best actions. Links to the recording are in the comments. We'd love to hear your thoughts!

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