Erik Wagner

Are you wasting resources running after useless data 🗑️ or are you leveraging your data efficiently? ✅ We've all been there (or are there right now) - drowning in numbers, charts, and attribution models. But here's a hard truth: Having data without knowing what to do with it, how to leverage it, and without it leading to insights is a waste of resources. Remember, attribution is just a means to an end, not the end goal itself. What truly matters are the insights we derive and how we act on them. The line between thorough analysis and analysis paralysis is thin. While attribution models paint a picture of our marketing efforts, they often show only part of the story. The real value lies in what we do with that information. This is where the magic happens: leveraging your data for forecasting and better budget allocation. It's not just smart - it's an amazing use of resources. By using our attribution data as a springboard, we can dive into what-if analysis (Read Daniel Meler latest post to dive into it): ❓ What if we reallocate budget from channel A to channel B? ❓ How might changing our content strategy impact our funnel? ❓ What could be the ripple effects of adjusting our targeting criteria? These questions help us move beyond mere data interpretation to actionable insights that drive strategy and optimize resource allocation. Here's the bottom line: If your dashboards, reports, or spreadsheets aren't leading to meaningful insights, informed decisions, and improved forecasting, you're not leveraging your data to its full potential. Let's shift our focus from getting lost in the numbers to using them as a launchpad for strategic thinking, innovation, and more efficient resource allocation in our marketing approaches. I urge you to check out Dan Carmel last post to learn more about the new What-If capabilities InfiniGrow is now offering. https://lnkd.in/datjX9Pv How are you turning your data into actionable insights? Have you used what-if analysis to improve your forecasting and budget allocation? Share your experiences in the comments - let's learn from each other! #MarketingStrategy #DataInsights #ResourceOptimization #WhatIfAnalysis

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🚀 Partnerships have been super valuable throughout my career and are the backbone of many B2B companies. Last week instead of going fishing on my birthday week, I went to Austin for the ELG Con to learn and have some fun connecting with other business leaders. ELG stands for Ecosystem Lead Growth, which is all about alliances, partnerships, and channel sales. If you are interested, I’ll share top 10 challenges I heard, and then follow up with 17 steps for strategic partnerships at the end. A couple hundred people and I spent two days networking and learning from a bunch of business leaders from different industries. We were all interested in growing our businesses through partnerships, channels, and alliances. 🤝 It was a great time to make new friends, learn about new tools, share our experiences, and have some great conversations. We even heard about the latest and greatest in partnership enablement and the challenges that companies big and small are facing. There were some great speakers from Gong, Stripe Tim Tsao, Cloudera Steve Moroski, Drata Sydney Sloan, Typeset Kristen Habacht, Bob Moore and more. As someone with a lot of experience in building strategic sales, partnerships, and go-to-market strategies, I was excited to learn what is new in the partnership world. 🌟 The conference was organized by Crossbeam, a platform that helps companies share data to efficiently enable partnerships to collaborate. They put on a great event and did a good job of creating a welcoming and collaborative learning, networking, and community environment. It was great to connect with other business leaders and hear firsthand what's working and what's not. The location and ambiance was first class at the Austin Proper Hotel I highly recommend it. 🏨 #10 biggest challenging themes: 🔹 Partnership strategy 🔹 Partnership management practices and reporting 🔹 Partnership tech stack 🔹 Partnership activation and marketing plan best practices 🔹 De-Risking partnerships that represent significant company revenue 🔹 Activating Cloud Service Provider marketplace!! 🔹 Lack of budget and resources 🔹 Disconnected partnership KPIs from business objectives 🔹 No business objectives or performance standards 🔹 Unfamiliar with the breadth of partnership commercial models and options Common advice was about being selective and prioritize the strategic and engaged partners to go deeper versus wider. 🤔 It is easier said than done. I’m finalizing a ppt on strategy. If you would like a copy message me or leave a comment and I’ll send as soon as it is complete. 📊✨ Lastly it is always great to make new friends Jonathan Kingsepp Piyush Patel Robyn Fisher Michelle Billodeau, JD Gary Morris Jason Howie Vanesa Damiani Rob Rebholz Adam Jackson Bob Lamkin Shubhra Ganguly Melissa Sarver #Partnerships #B2B #ChannelSales #BusinessGrowth #Networking #Marketing #SalesStrategy #Austin #ELGCon #BusinessLeaders #GoToMarket #Collaboration #Learning #BusinessSuccess #marketplaces

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Thank you Velocity Partners. I'm loving your Big, Beautiful B2B Blueprint. 📌 It's practical with the right level of #theory. 📌 It outlines the basics of #marketing with enough detail. 📌It keeps on stressing these few CRITICAL bits that in B2B #marketing is still a nirvana to reach: - connecting #brand to #revenue, and not just focusing on #pipeline and #leads (actually many CEOs actually get it). Showing how it can be done. - #creativity can be our competitive advantage - let's use it! - sales & marketing alignment may be difficult but not impossible. - importance of #MarTech as the delivery mechanism of the plan we make It's comprehensive, easy to follow, with all the right elements that need to be found in the GREAT B2B Marketing Plan. Thank you!

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Are you looking to hire a Director of Product who is a B2B pro for SaaS companies?! Let's set you up with a time to speak with this candidate! 💠 FlanStaff - Director of Product - Texas/Remote 💠 Headhunter Notes - This candidate is a Product Pro! She has led product teams as large as 35 people. She has worked for large companies as well as small to mid sized companies. She is an expert when it comes to B2B and is super comfortable speaking with clients and has run products from Zero to One several times.  She is located out of McKinney, TX and is comfortable with a hybrid or remote opportunity. Resume Notes: 💠 Proven Leadership in Product Management: Successfully directed product vision and strategy across multiple companies, leading high-performing teams to deliver transformative solutions and drive revenue growth. 💠 Expertise in AI and Cutting-edge Technologies: Implemented advanced technologies, including AI Sentiment Analysis and generative AI, to enhance customer interactions and operational efficiency, improving response times and service quality. 💠 Successful Product Lifecycle Management: Managed end-to-end product lifecycle processes, from market research and discovery to competitive intelligence and go-to-market strategies, ensuring successful product launches and market penetration. 💠 Strong Strategic Planning and Execution: Developed and executed comprehensive product strategies, integrating new acquisitions, and aligning cross-functional teams to achieve business objectives and enhance user experience. 💠 Award-winning Product Innovation: Recognized with multiple awards for outstanding contributions in product management, including generating significant revenue through innovative product introductions and successful market strategies. #ProductManagement #Hiring #DirectorOfProduct #SaaS #TechJobs #B2B #RemoteWork #ProductLeadership #Innovation #AI #hiring #Imhiring #Product

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New episode 🎙🔥 Tune in to episode GTM 112 of The GTM Podcast to get insight directly from Austin Hay of Clarify, Reforge+ on: -The current state of MarTech and RevTech, and why we're headed for a "great contraction" after years of expansion. -Fundamental building blocks for an effective GTM tech stack. -The problem with how most companies are assembling their RevTech stack today. -The future of CRMs and what a next-gen system should look like to unify data and provide more out-of-the-box functionality. + more Available wherever you get your podcasts, including the links in the comments👇

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Loved this "Plan on a Page" format for annual planning I saw on the Inverta / Uptempo Planning Webinar Series. I have done OKRs, strategy docs, and budgets for planning, but I've never put it all together on one page like this. Love the simplicity, the communicability, and the laddering up. (Update: This plan-on-a-page is very close to the original SirusDecisions/Forrester designed by Craig Moore and available to Forrester subscribers.) I'm in bottom-up and top-down planning with ALL of my clients and talking about it to all of my CMO friends. I found their materials really helpful. If you want their template and how-to guide from the webinar, comment here, and I'll send you the pdf slides they sent me. They still have two more sessions in their planning webinar that intrigued me - this Thursday, October 31st, they're going through campaign strategy planning within the annual plan, and on November 4th, they're covering how to sell your plan to executives and communicate the impact. I'll put the webinar series info in the comments as well. Nice job, Kathy Macchi and Jim Williams on this series and helpful materials. #Planning #Process #Strategy

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There's gold in these hills: 👉 Investments in retention can double as acquisition vehicles 👉 Customers do all of the selling to the prospects who join the events 👉 You can do no wrong by doing right by your customers Timeless lessons, Drew Neisser.

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"Billy, please be the agency that talks about everything but ABM 🙏 " Wrote, Pe'era Feldman 🎗️. 🧤 And when Peera takes time to write, you'd better take action. 🗣 So we got talking shop, and of course she's right! ABM has been hyped up so much that many may be led to believe that if you're not doing ABM, you're slacking, lacking or otherwise hiding under a marketing rock. But ABM is not right for every company, at every stage for every goal. Thoughts? #b2btechmarketing #abm

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Major changes to lead generation are coming. Our CEO Matthew Marx breaks down two critical updates in the new FCC ruling: 1️⃣ One-to-one consent: Consumers must explicitly agree to be contacted by each specific company before you collect their information. 2️⃣ Contextual relevance: Your marketing must be directly related to the services you're offering. These changes will reshape how we approach lead generation. Ignoring them could lead to serious consequences. Watch our full webinar to learn: ‣ How to implement one-to-one consent ‣ Strategies for maintaining contextual relevance ‣ Steps to document your compliance Don't let these changes catch you off guard. Prepare now! 💪 What's your biggest challenge in adapting to these new rules? #LeadGeneration #DigitalMarketing #ComplianceMatters #FCC #TCPA #LeadGen

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In the latest "Morning, Sam. Morning, Ralph." podcast, Ned Algeo founder of The Multipli Group tackles some myths about the #CFO. He points out that people often think CFOs just crunch numbers all day, but that's not the case. Surprisingly, only about 10-20% of his job actually involves finance. The bulk of his time – around 80% – is spent helping the restaurant group and its people become more profitable. Ned's advice? When you're pitching to a CFO, remember they've got a solid grasp of how the whole business runs, including the tech side of things. 🍿 Watch the full episode and find out "How to Close the Deal with the CFO." 📺 https://lnkd.in/e9JtDjUZ 🍌 #bananastand #restaurants #popcorngtm #podcast #finance

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This guide by Michael Applebaum is one of the best product marketing guides that I've seen written. Concise and practical. Thanks to Stage 2 Capital as well. #ProductMarketing #PMM

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Mastering Local Marketing: Strategy for Last Mile Success with CEO Alex Nocifera | Ep 877 In this episode Alex Nocifera offers a deep dive into how technology and strategic thinking are reshaping local marketing landscapes. Listen to the entire episode here: https://lnkd.in/gMPa2UtX

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Question for anyone else using ChatGPT's "Custom GPT" feature... I've tried submitting prior knowledge in well-structured formats (eg a CSV of question / answer columns) and then ask it to answer questions based on past knowledge. It's not great - sometimes paraphrasing or just missing the source content completely. Is this similar or different to your experience? Is a custom GPT more suited to just providing some guidance on prompt style and less so scanning prior knowledge in a RAG format?

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If you are in any form of marketing, product, or sales role at a PLG company, please read this post from Kira Klaas 🙏🏻 Is it a bit self-serving—considering my role? Sure. But that doesn't make it any less valid. The gist, in her words: "1. You cannot separate your product from your brand. They don’t exist without each other.  2. PLG, like any growth motion (sales-led, marketing-led), will hit a ceiling—and investments in both branding and brand marketing are necessary to overcome the hump of these inflection points." #brandmarketing #b2bmarketing

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If you are SaaS tech founder looking to build a marketing function. This is the perfect article to read. Look for a CMO that is truly excellent at product marketing, content marketing and growth marketing. They are rare. Equally, if you are a CMO in an early-stage tech start-up the article has a perfect framework on how to build your team out (internally, or outsourced). https://lnkd.in/eZs-RUjc

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Brand trust isn't build on marketing fluff; it's built on consistent delivery. If you're killing it in both talk AND walk, that's your brand. So, you need to ID what that is — for brand today — and what to do to change the future.

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I've spent over fifteen years marketing and selling martech and sales tech. It was fun, but the last two years have been to finance and engineering leaders. It was a challenging pivot but one that has been extremely valuable. Because it helps to understand what it takes to build a productive, efficient, and happy R&D team. Another reason I joined Jellyfish was Andrew Lau, my boss, and the CEO/Co-founder. Yes, he has the trend-setting "founder mode." And yes, we are lucky. I had the pleasure of reading and reflecting on Andrew's recent interview with InfoQ about our State of Engineering Management report, the overall engineering climate, and what to expect as we head into next year. The overarching theme in this year’s report is flux – hiring, workflows, and integrating new technologies, particularly AI, are all rapidly changing. Andrew describes the current state as “a snapshot at a time where we’re all still trying to figure it out,” noting the impact of the pandemic (yes, it still matters), economic instability, and technological evolution on engineering teams' operations. Dive into my thoughts around an industry in flux and Andrew's take on the future of R&D.

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To master CEA profitability in 2024, focus on maximizing operational efficiency and leveraging innovative technologies. The latest podcast episode of CropTalk featuring a conversation between our CEO, Adam Greenberg, and industry expert Charlie Hall is now live! In this episode, they dive deep into the strategies for achieving profitability in Controlled Environment Agriculture (CEA) and share insights on how technology can drive growth and efficiency. Tune in to gain valuable perspectives and actionable advice for your business in 2024: https://lnkd.in/gSQEka-9 #CEA #AgricultureTech #Innovation #Profitability #Podcast #IUNU #ControlledEnvironmentAgriculture

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Yesterday, I ran a GTMsession for GTMfund portfolio company founders and their executive teams with the brand and content marketing legend, Udi Ledergor 🏳‍🌈. (🤔 GTM what now? GTMfund… GTMnow…) Yes, we have more words attached to the acronym GTM, though not widely talked about since they’re internal. GTMsessions are monthly private digital live sessions on various go-to-market topics, led by an executive operator who is an expert in the field. They’re available to GTMfund portfolio companies and their executive teams. Being closed-door and not open to the public, these sessions allow any and all questions to be comfortably asked, the conversation tailored to be hyper-specific to startups and their current concerns, questions, etc. We didn't even get through half of the moderated points that I had prepared because the questions for Udi just kept rolling in (a good thing, that's the point of these sessions). Udi dropped some 🔥 insights that we’ll share more on later, but for now, Stan Rymkiewicz nailed summarizing key takeaways on how Gong thinks about content creation and distribution that I've dropped in the comments. One key pain point discussed in the session was the challenge of keeping up with the ever-changing landscape of content marketing. It often feels like by the time one strategy is implemented, its effectiveness has already diminished. So, what’s next? How do you stay ahead of the curve? Since GTMsessions are private, their recordings aren’t shared openly. However, the feedback was so phenomenal that we knew other revenue leaders could benefit from the conversation. If you’re a revenue leader looking to understand the future of content marketing and stay ahead of the curve: Join me for a GTMnow digital live event with Udi Ledergor 🏳‍🌈 , Jon Miller, and Pete Lorenco. You'll learn from them how to stay two steps ahead and walk away with content tactics and inspiration. 🗓 June 18th at 10:00 AM PST / 1:00 PM EST 👉 To register: https://lnkd.in/gsdsai23 (pictured here: two passionate hand talkers 👋 )

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