Joseph (Jay) Roxe’s Post

A strong product marketing function can make the difference between hitting your goals and coming up short. In our newest eBook, Stage 2 Capital Catalyst LP / 5-time product marketing leader, Michael Applebaum dives into everything founding teams need to know about product marketing. Key takeaways include: 💥 Why product marketing is CRITICAL for early-stage startups 💥 The integral roles of product marketing within a comprehensive GTM strategy, such as defining and evaluating market segments, crafting effective positioning and messaging, strategizing pricing and packaging, facilitating sales enablement, etc. 💥 How to determine your key priorities at each stage of business, and prioritize effectively so you can unleash the force multiplying effect of product marketing ... and more! Read the "Founder's Guide to B2B Product Marketing" in its entirety here: https://lnkd.in/gwuB9dsW

✨ 20 years of B2B marketing experience distilled into 1 practical guide. The Founder's Guide to B2B Product Marketing is built to help leaders accelerate market learning, build winning GTM strategies, and grow faster. Comprehensive yet concise: A clear overview of key processes and topics Practical guidance: What to ask, know, and do to drive results Pro tips: Approaches proven in successful startups Stage-specific recommendations: How to scale product marketing at each phase of growth Ready-to-use templates: So you can raise your game and move faster It's based on real-world success building market leaders like Indigo Ag, Tenable, Opower, and Q1 Labs. 👉🏻 Invaluable for founders and CEOs 👉🏻 Perfect for product marketers and marketing leaders who want to educate peers and the C-Suite 🔄 Please like/repost or tag a friend who could benefit from this guide, and let's move product marketing forward together! #ProductMarketing #Marketing #B2BMarketing #Startups

Attention all passengers, This is your Product Marketer speaking 👨✈️ We've just received word that our product launch is experiencing some turbulence 🚨 The good news? We have PMMs on board! ** pausing the metaphor for a sec 🎬 ** Think about the last time you flew. You don’t see the 1000s of touches from check-in to landing. You just get to enjoy your flight. But behind the scenes? There’s a ton happening to make your flight feel effortless. When something goes wrong? You definitely notice it. The same is true when you don’t have product marketing involved. Product marketing keeps the whole operation flying smoothly 🛫 They're the ones who: → Navigate us through the stormy skies of market competition 🌩️ → Ensure our messaging is clear and on-brand (no "chicken or beef" mix-ups here) 🍗🥩 → Keep your sales team fueled and ready to close those deals 💰 So when that flight attendant asks if there's a product marketer on the plane, you better believe we're ready to invest in their expertise. Because product marketing isn't just a cost center — it's a strategic function that's crucial to our success. And sure, their value might not always be as visible as the flashy first-class sales team or the shiny new product features. ✨ But trust me, without product marketing, we'd be flying blind 😎 So when you’re planning the Q3 budget, remember: Investing in product marketing is like upgrading to exit row. Extra legroom? Always worth every penny. Now sit back, relax. And enjoy your flight. I mean product launch… ✈️✌️✨ h/t Jacob Sanders for the hilarious original ✈️ -- 👋 Follow Product Marketing Alliance for more. "This is your PMM speaking → please ♻️ repost to share!"

Great read!! The analogy of being a 'product marketing captain' really resonates. It's essential to steer the ship with confidence and adaptability in today's fast-paced landscape. #marketing #productmarketing #funny

Invest in product marketing! Product marketing keeps the whole operation flying smoothly 🛫 They're the ones who: → Navigate us through the stormy skies of market competition 🌩️ → Ensure our messaging is clear and on-brand → Keep your sales team fueled and ready to close those deals 💰 #productmarketing

🚀 Unlock the Secrets of Mastering Product Marketing! Ready to take your product marketing game to the next level? Our latest Blog breaks down the essentials you need to know to thrive in today’s digital landscape. 🌐 Discover: 🔍 How to identify and meet market needs 📊 The art of crafting irresistible value propositions 🎯 Strategies for data-driven decision making 💡 Innovative tools to keep you ahead of the curve These are just a few of the key takeaways you’ll find in our in-depth guide. Want to dive deeper and get actionable tips that you can apply right away? Click the link below to access the full blog and take your product marketing to the next level! 👉 Read the full article here: https://hubs.li/Q02NXRC40

For beginners, understanding product marketing is essential as it sits at the intersection of product management, marketing, and sales, tying together the efforts of these functions to bring a product to market successfully. In this article, I have covered the fundamental concepts of product marketing, clarify how it differs from product management, and provide a clear roadmap for aspiring product marketers.

Maureen West challenges the conventional placement of product marketing within tech organizations, arguing for its direct alignment with corporate strategy rather than being subsumed under product or marketing departments. By positioning product marketers closer to the CEO, she believes they can better leverage their unique insights to drive growth and innovation. She explores: 🔸 Where should product marketing sit in a tech organization? 🔸 How does the current placement affect product marketing's effectiveness? 🔸What are the pros and cons of reporting to Product versus Marketing? 🔸Why should product marketing align directly with the CEO? 🔸How can this new structure benefit overall corporate strategy and growth? Read more below: https://lnkd.in/eKgtAx7y

Why Every Product Team Needs a Product Marketer from Day 1🚀 Product marketing isn’t just a handoff that happens after the product is built. It’s the bridge that connects the product team to the broader market. 👉 Here’s why it matters: Randomly building, launching, and then expecting the marketing team to generate demand isn’t enough anymore. Yes, a skilled marketer can generate revenue, but if a product marketer was involved earlier, laying the groundwork, the launch would be far more seamless and effective. Example: Imagine a startup that built a great SaaS tool but didn’t consider how it fit the market. After launch, they realized customers didn’t understand its value, forcing the marketing team to pivot the messaging. If a product marketer had been involved earlier, the product would’ve been positioned correctly from the start, saving time and effort. Having a product marketer in the building stages helps ensure: ⏩ The product is aligned with real market needs ⏩ Your messaging is consistent from the get-go ⏩ You avoid expensive course corrections later 💡 Think of it this way: Early-stage product marketing doesn’t just close the gap—it makes sure there isn’t one in the first place. Want a successful product launch? Start with product marketing. #ProductMarketing #GoToMarket #ProductManagement

Mastering Product Marketing in a Fast-Paced Market (Research insights) In today's fast-paced market, product marketing isn't just about selling a product — it's about crafting compelling narratives, understanding customer needs, and staying ahead of the curve with cutting-edge techniques. Join us as we delve deep into the secrets of product marketing success. Ready for a game-changing leap in your product marketing strategy? 🔗 Read the full article here: https://buff.ly/3TlmKfI