Seeking growth ideas, Situation: Acquisition Target. Health site gets 50 million annual visitors, content business generates $3 million in ad revenue and $2 million in profit from an ad network. However, affiliate are $1000 a month, and we're exploring new avenues for growth. What innovative strategies or revenue streams should we consider to boost our business beyond traditional ad networks/affiliates?
Not alot of information here. Good luck on your endeavor!
I would definitely charge for this level of experience and ideas.
Able to share the type of health site? The medical demographic, services offered, and population interacting with the business are KEY in healthcare.
Let's talk
Offer podcast and social media. Feature influencers on site as a way to mutually grow trafffic. Generate first party data marketing
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4mo1. Digital products (ie. health softwares, tools, etc) 2. Health instructional/training courses. 3. Freemium mobile app with free/paid content, paid courses and premium digital products add-ons. You just need to monetize the traffic. 4. You can also build your own ad network and publicize it and have advertisers pay you directly. Now you own and control all revenue to your traffic and you will easily double or triple ad revenue owning it on your own as network. A simple “Advertise with us” link is sufficient to start. You have enough traffic to get all these off the ground lickity-split.