Rick Saake

Beyond Pageviews: Measure Content Performance And User Engagement In #GA4 https://ow.ly/2ezO50TVrs7

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Ready to boost conversions? A/B testing empowers you to refine marketing with data-backed insights. Test, measure, and discover what resonates. This guide breaks down A/B testing essentials for optimized results. Dive in! https://hubs.li/Q02XFT8x0 #MarketingInsights #ABTesting

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Ad rank isn't just a number—it's the lifeline of your online presence. Recently, OEMs bidding on brands has sparked conversations. Understanding ad rank and constant campaign management, ensures your ads remain competitive and cost-effective. Let's stay informed and strategic! #DigitalMarketing #AdRank #QualityScore #AdCampaigns

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Boost your online visibility. We’ll help you rank higher in search results and attract the right audience to your website. #SEO #SearchRankings

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I have been refreshing my local search chops recently and found this awesome article from Search Engine Land that really helped remind me just how important local search is. It's a great read! #Localsearch #SEO #Search

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📈 In-depth analytics are crucial to understand the success or failure of your strategy! 💡 At Southern Starr Promotions, we provide monthly detailed analytics and make necessary modifications to ensure our clients' success. #MarketingStrategy #DataDrivenDecisions #ConstantImprovement 🚀

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Revealed: Secrets to Happy Clients & Crushing Marketing ROI Join Taylor, host of The Happy Clients Podcast, as she dives deep with Laurie Cutts, from Everflow - Partner Marketing Platform, into strategies for: 🔹Boosting client satisfaction with partner marketing programs that deliver. 🔹Maximizing ROI through granular tracking and attribution. 🔹Saving you and your team time with streamlined processes. This episode is packed with actionable insights for agency owners! Tune in now: https://lnkd.in/gkDTnYXU . . . . #CAMPodcast #TheHappyClientsPodcast #MarketingPodcast #NewPodcastEpisode #AccountManagement #AccountManager #ClientManagement #DOTandCompany #ClientCommunication #ClientAccountManagement #ClientAccountManager #MarketingAccountManager #ClientCommunicationManager #AgencyLife #AgencyGrowth #AgencyOwner #podcast

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Schema markup is like cliff notes for search-engines, it helps them process information more efficiently and accurately (if done correctly). A definite must in your overall SEO strategy. https://lnkd.in/gfQyJJEY #SEO #schema #structureddata #marketing

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Privacy-First Measurement: Navigating Changes in Consumer Data https://cstu.io/962935 #futureproof #marketing #advertisingstrategies #attribution #marketingandadvertising

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Now trending in #marketing: Top 🔝 brands are recognizing the benefits of creating their own #IdentityGraphs to curate #CustomAudiences and quickly tailor data-driven marketing campaigns to their specific needs. 💨📈 #PerformanceMarketing https://lnkd.in/g92mkJFX

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Are your marketing strategies driving the revenue metrics that matter, or just marking activity? On the latest episode of the Marketing Leadership podcast with Garrett Mehrguth, CEO of Directive, we dissect the tough truths behind marketing metrics that many shy away from. Garrett challenges the conventional reliance on activity metrics, advocating more for a focus that really impacts the bottom line. Click the link in the comments for the full episode. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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My Ecommerce #GoogleMarketingLive predictions are around GMC Next. I think they will announce: ✅ A timeline for when GMC Next will support supplemental feeds and feed rules ✅ additional ways AI will begin optimizing feed attributes (similar to the current "Title optimizations" they implement at times) ✅ A timeline for transitioning all GMCs to Next within the next 12-18 months. What are some of your predictions? It doesn't really matter of course, but it's fun to ponder. I guess we'll see in a few hours! Also, if you haven't seen Next yet, here was my First Look video I shot last year: https://lnkd.in/g3BjXaNj

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Attribution is always a hot topic, so I was glad to participate in Fairing's Attribution Academy (FAA) alongside a bunch of fantastic ecosystem partners. No surprise, I covered direct mail attribution including how to tie mail delivery dates with purchase behavior, surprising details about coupon codes, and generally how to maximize campaign success. To check it out along with more great attribution insights head over to https://lnkd.in/gdjiA7xf 

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Feeling lost about GA4? Have no fear, MMC+Tech is right around the corner! 💫 We’ll be there sharing insights on Google Analytics 4: What You Need to Know. Come join and learn how to elevate your reporting skills and stay ahead in the game. To find out how you can attend, check out the link below: https://lnkd.in/e5FV8pDV #mmc2024 #yokoco #assnchat #GA4 #conferencespeaker #GoogleAnalytics4 #tech

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☠ Times up, campers! ☠ If you haven't exported your historic Google Analytics (Universal Analytics or pre-GA4) it will be deleted FOREVER. Tomorrow. Here's a great video option from Loves Data—a guy who literally saved my bacon in the transition to GA4 world. https://lnkd.in/gF6F6gyP #smallbusiness #manufacturing #tma #marketing #tipsandtricks

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With the decline of traditional search engines, SEO's will start to embrace "Visibility Optimization." Visibility is the ultimate goal - don't get stuck on search engines. https://lnkd.in/gDuaSHbe

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Unengaged person records can be seen as a waste of your license fee or a hidden opportunity. Here are my insights on boosting ROI from your #Marketo Engage database by tapping into these unengaged records. Discover the potential within your database. https://okt.to/R4e9pT

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Many marketers struggle to get good results for ads on Facebook. Navigating the complexities of Facebook's ad offerings can be complicated, but don't panic. It can be managed with a bit of learning and effort. https://ow.ly/CNsy50TVWOC #FacebookMarketing #DigitalMarketing #FacebookAds

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#ICYMI We published our award winning 8th annual State of B2B Content Consumption and Demand Report. 📝 In this piece, Jon Steiert details 5️⃣ of the key highlights from this year's report, including: 1. Gated Content's Growth 🗝 Contrary to popular belief, demand for gated content rose by 14.3% YOY, affirming its critical role in capturing first-party intent signals. Since 2019, this demand has surged by 77%. 2. Balanced Content Strategy ⚖ Effective engagement isn’t about gating - rather, it's about striking a balance between gated and ungated content to cater to various stages of the buyer’s journey. 3. Investment Intentions 💰 Despite economic uncertainties, 35.2% of B2B buyers anticipate making purchase decisions within the next 12 months, a significant increase from previous years. 4. The Consumption Gap 🌌 Notably, the time between requesting and consuming content (The Consumption Gap) has widened to 31.2 hours, emphasizing the need for patience in follow-up strategies. 5. Rising Interest in AI & eBook Dominance 🤖 Interest in AI-related content has exploded more than 5.5x from 2022, while eBooks remain the most preferred content format, accounting for 39.5% of all content demand. For a deeper dive into these insights and strategies to enhance your content marketing, read the full blog and download the report: https://ow.ly/5u0H50Rei9x CC: Informa, Informa Tech, Informa Engage #demandgen #demandgeneration #buyerintent #intent #leadgeneration #contentmarketing #leadgen

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