John Patterson

Turn data into decisions with BRIDGE's intuitive visual reporting platform. From real-time updates to on-demand sharing, get everything you need to drive results https://bit.ly/3NQDmZl #peoplebasedmarketing #firstpartydata #campaignreporting #adtransparency

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Hey #Chicago what do you say, come listen to how Resonate + Havas Edge win today. I'm excited to be speaking tomorrow on Data-Driven Storytelling: How Marketing Leaders Leverage Data to Drive Growth. Register here: https://lnkd.in/ghP72_2P. #AI #data #consumerinsights #growthmarketing #datadrivenmarketing #futureofmarketing #performancemedia #mediastrategy #mediaagency #resonate #havasedge

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The strongest PR strategies are driven by data. From gauging audience expectations to identifying timely media opportunities to keeping up with trends and competitor activity, research helps inform measurable goals to work toward. Our new blog explores six ways research can help your brand achieve PR success — check it out here: https://bit.ly/3xFMefJ

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Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

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Successfully measuring brand health means paying attention to the metrics that matter, tracking them over time, and making sense of strengths and weaknesses to improve brand strategy. Understand how to track your brand health with this toolkit https://hubs.ly/Q02vBjs70

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Tariffs are trending. Experience shows that already price sensitive consumers will take the hit if they are implemented. Here are some thoughts on what to expect and some ideas of how marketers can prepare for them. https://lnkd.in/exE-hTQ9

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"Facts tell, stories sell" is more relevant than ever. Sprout Social, Inc. explains the power of authentic brand storytelling to captivate your audience and drive engagement like never before. https://ow.ly/4sgr50SpaXV #contentcreator #creatormarketing #socialmediamanager #socialmediatips

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Table Stakes alumni, are you looking to demystify how media buyers make decisions about advertising in local news? Join API's exclusive webinar with Ted Williams on Aug. 8 at 1 pm ET to learn about: ✅ Types of ad products that appeal to buyers ✅ Paywalls and ad placements ✅ Working with advertisers through their budget cycles and more https://lnkd.in/es9MFq3W #localnews

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Jeremy Cochran and Eric Scheer share how to navigate the complexities of corporate advocacy ➡ with recommendations for brands that want to promote causes that align with their purpose and also support business goals. Learn six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Quirk's Media article! 🔗 https://buff.ly/4bu6b7F Seed Strategy | #MRX #Insights #CauseMarketing #Advocacy #BrandStrategy

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Why is loyalty marketing so vital? Check out this blog on loyalty marketing by Salesforce’s Matthew Schnelker and Merkle’s David Adler to keep your customers coming back for more: https://bit.ly/4iwsAWo

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Millennials and Gen Z are starting to take the lead. 💼 Younger consumers prioritize quality, online presence, and unique experiences. Ready to adapt? Explore more in our blog https://gag.gl/IpdnRm or reach out to us! 🚀

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🌟 Want to stand out in a crowded market? PR could be your secret weapon. Check out our latest blog, spotlighting Chicago Build Expo insights from Karolyn Raphael of Winger Marketing to discover how public relations can elevate your brand and amplify your message. https://lnkd.in/gbiZ2PEd 📈 Build trust. 🛠️ Strengthen your reputation. 🚀 Drive growth. #BrandStrategy #PublicRelations #ContentMarketing

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Navigating the Digital Landscape with Resilience and Innovation. Adaptability and foresight are the cornerstones of our operations at Jennings Social Media & MarTech. Starting with no capital, we've navigated numerous challenges, from rapidly changing market dynamics to the unprecedented times of the recent pandemic. We achieved this without laying off a single team member, reflecting our commitment to our workforce and innovation. Our journey is defined by continuous adaptation, from integrating automation to embracing a diverse and inclusive workplace culture that fuels creativity and effective problem-solving. Join me in celebrating our resilience and ongoing success in the ever-evolving digital world. Learn more about our journey and the innovative strategies that keep us thriving. #DigitalMarketing #Innovation #TeamJSMM #Leadership #BusinessResilience #Adaptability

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The Digital Out-of-Home (#DOOH) industry has seen significant growth, becoming a crucial platform for brands and advertisers. However, there are pressing challenges that solution providers must address to help businesses unlock the full potential of #digital displays. #adtech #innovation

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Wondering how your brand should approach a cookieless future? We have you covered on how and why paid social could be the perfect supplement to Google Chrome’s elimination of third-party cookies. Check out Director of Social + Influencer Marketing, Jessica Goodman's recommendations in the latest KWT Insights.​ ​ #ThirdPartyCookies #DigitalMarketing #DataCollection​ ​ Read more here: https://lnkd.in/dcfGDNwE

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