Justin Hipps, MBA’s Post

The latest research by Blis and Sapio Research is in. Integrated campaigns across #CTV, #DOOH, and mobile 🟰 the future of retail. Why? They create seamless experiences, meet customers wherever they are, boost engagement, and redefine #RetailAdvertising. Check out the full research and Charlie Smith's takeaways and share your thoughts in the comments.

The latest Blis & Sapio research unveils the impact of #ctv , #dooh , and mobile ads in retail. Here are my key takeaways: 🎯 Omni-channel Campaigns: The future is integrated. We're seeing campaigns across CTV, DOOH, and mobile drive unparalleled engagement. Why? They meet customers everywhere, crafting seamless experiences. 📍 Personalized & Geolocation Advertising: It's all about relevance. With third-party cookies on their way out, personalization and geolocation have become our powerful tools to connect and engage, all while respecting privacy.  🔒 Privacy-First Data: The phase-out of cookies is a wake-up call. It's time for innovation in how we collect and use data, prioritizing user trust and relevancy through first-party data and contextual insights.  🤔 What's Your Take? How are these trends reshaping your advertising strategies? Personally, I'm optimistic about the shift towards a more integrated advertising ecosystem. It challenges us at BRAVE to innovate and rethink how we engage. This evolution isn't just necessary; it's a fantastic opportunity to build deeper connections with audiences. https://lnkd.in/d4aJWVaM BRAVE

🚀 The Evolution of Advertising: Print to Digital Out-of-Home (DOOH) 🖥️ Advertising has come a long way since the days of print ads in newspapers and magazines. As technology advanced, so did the ways brands could connect with their audiences: 📜 Print Era: It all began with newspapers and posters—static, yet effective. The message was clear, but the reach was limited. 📻 Broadcast Era: Then came the age of radio and television, bringing sound and visuals into the mix. This era made advertising more dynamic and engaging, reaching millions of households. 💻 Digital Era: The internet revolutionized everything. Banner ads, pop-ups, and social media ads became the norm, making targeted advertising more precise than ever. 🌆 The DOOH Era: And now, we’ve entered the age of Digital Out-of-Home (DOOH) advertising, where screens in public spaces create immersive, real-time ad experiences. At Adwyzer AdTech Studio, we’re at the forefront of this transformation, blending technology with creativity to deliver impactful ads that reach people wherever they are—be it in a bustling city square or a cozy café. DOOH isn’t just about visibility; it’s about engagement, interaction, and innovation. It’s the future of advertising, and we’re proud to be leading the charge. #Adwyzer #AdTech #DOOH #DigitalAdvertising #MarketingInnovation #AdvertisingEvolution

Retail media is changing the game. Targeted ads where people shop? That's revolutionary. 🛍️ Get ready to reach engaged shoppers like never before. 📈 The magic lies in relevance and precision. Ads are served when customers are ready to buy. 🎯 It's a win-win for retailers, advertisers, and shoppers. And it’s not just about digital ads. Digital signage and mobile integration are transforming in-store experiences. ✨ Retail media is creating immersive, interactive shopping like never before. We can't afford to miss this exciting transformation. Did you find this useful? Share it with your network. ♻️ How is your business leveraging retail media to boost sales? #RetailMedia #DigitalAdvertising #InStoreExperience

Discover how AI-driven LED mobile event spaces are reshaping advertising landscapes! 🚀 Dive into this insightful article to learn more about the synergy between cutting-edge technology and DOOH and learn how Screens2Go can increase the effectiveness of your marketing campaign. #Innovation #DOOH #AdvertisingTech https://lnkd.in/gp8rqcg8

🚀 Digital Out-Of-Home (DOOH) Advertising Market on the Rise! 🚀 The #DOOHadvertising market is booming, set to hit $59.5 billion by 2033 with a robust CAGR of 11.8% from 2024-2033! 🌟📈 Starting from $19.4 billion in 2023, this growth is fueled by technological advances and urbanization, driving demand for dynamic, targeted ads. Key Stats: Dominant Format: Digital billboards (42% market share in 2023) 📊 Leading Industry: Retail sector (30.6% market share) 🛍️ Top Region: North America (36% market share) 🌎 Consumer Engagement: 49% of consumers noticed digital street-level ads recently 👀 Emerging Trends: 🔹 Programmatic DOOH: Real-time ad placements  🔹 Omnichannel Integration: Seamless cross-platform engagement  🔹 Tech Innovations: AR, AI, and interactive displays  🔹 Sustainability Focus: Eco-friendly practices Ready to take your advertising to the next level? Discover how Diginet Media can help you leverage the latest DOOH technologies to captivate your audience and drive results. 👉🏻 Is your brand ready to make an impact? Book Your Space Now - https://diginetworld.in/ #DOOH #DigitalAdvertising #MarketGrowth #TechInnovation #AdvertisingTrends #outdooradvertising

**Revolutionizing Highway Advertising: The Impact of DOOH Super Screens** The new DOOH (Digital Out-of-Home) Super Screens are transforming highway advertising. These high-resolution digital billboards provide vivid, dynamic visuals that capture attention even at high speeds. Brands can now deliver engaging, real-time content tailored to current conditions like time of day or traffic. DOOH Super Screens elevate highway advertising by allowing targeted, contextually relevant messages, making ads more impactful and memorable. This innovation offers a powerful tool for brands to enhance visibility and drive consumer engagement like never before. The future of highway advertising is brighter and more dynamic with our DOOH Super Screens.

The secret sauce to maximizing DOOH advertising's effectiveness? Precision in data strategy. In the world of advertising, digital Out-Of-Home (DOOH) advertising is making waves by blending traditional methods with cutting-edge digital technologies. This innovative approach creates engaging, interactive public spaces, leaving a lasting impression on consumers. We dive deep into how a leading OOH platform redefined success by embracing Narrative's Data Collaboration Platform, achieving: 🎯 Tailored client solutions at unprecedented speed 🚀 Seamless data navigation and transactions, significantly cutting down operational time and costs by 45% 📊 Enhanced data strategy for superior client outcomes From overcoming multifaceted challenges to executing precision targeting and innovating with B2B enrichment, discover the transformative journey of DOOH advertising powered by the right technology and data insights. 💡 The future of advertising is bright, dynamic, and data-driven. Read the full story to see how embracing innovative data strategies can lead to remarkable growth and success in the DOOH advertising space. https://lnkd.in/eFYfDHis #DOOH #DigitalAdvertising #DataStrategy #Innovation #NarrativePlatform