Paula Chiocchi

An interesting look at how users are interacting with content and what that means for marketers when it comes to moving businesses from prospects to paying customers. #MarketingStrategy #MarketingReport #B2BMarketing #ContentMarketing https://ow.ly/S5KY50RpEoG

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The question is: how high will you climb? How will you scale your digital marketing strategy and reach new heights? #digitalmarketing #growthmindset #california

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Looking to elevate your marketing performance game? If you're ready to transform your strategy, I encourage you to connect with Ather. DM him or reach out at [email protected] to get started!

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Discover the art of email personalization with Randy Levy in our latest podcast. Learn how integrating real-time data and dynamic content can significantly enhance customer interactions and drive engagement. Ideal for marketers looking to refine their approach to email. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gfFg9Ys5 #EmailMarketing #BusinessStrategy

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Discover the art of email personalization with Randy Levy in our latest podcast. Learn how integrating real-time data and dynamic content can significantly enhance customer interactions and drive engagement. Ideal for marketers looking to refine their approach to email. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gfFg9Ys5 #EmailMarketing #BusinessStrategy

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In case you missed the latest @pdxMindShare webinar, a recording is now available on @YouTube: How to Utilize Competitive Benchmarking to Inform Digital Marketing Strategy https://ow.ly/Vnvz50SG863 #competitivebenchmarking #benchmarking #marketingstrategy #strategicplanning

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Revolutionizing Marketing Metrics with Advanced Analytical Techniques https://cstu.io/1b09ba #advertisingstrategies #marketingandadvertising #marketing #analytics #attribution

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AICX Institute Daily Insight: Do you know the difference between AI and automation? Your brand depends on it. AI software is designed to mimic human thought processes and solve problems. Automation technologies follow programmed rules to accomplish tasks at scale with little to no human intervention. Key Insight: Brands use both of these tools to improve their marketing processes. AI helps marketers optimize demand generation and increase personalization by analyzing customer behaviors. Automation is designed to help these teams accomplish more repetitive tasks at scale. If a brand is using a "last generation" automation supplier and/or agency it will eventually be disrupted by competitors that push the envelope in AI innovation. Last generation technologies that automate repetitive tasks at scale that do not infuse AI targeting, segmentation and generative AI in their consumer-facing content are losing ground to the innovators. AICX Institute Take: The leading brands of the future will emerge as AI leaders by combining the human elements of innovation, wisdom, forethought and creativity with AI machine learning at scale in the channels. See the list of software cos., digital agencies and consultants who are starting to emerge as leaders in their respective spaces at the link below: https://lnkd.in/gGYcGAM2 #cx #marketingautomation #martech #aiagencies #personalization #aistrategy #ai #brandai aicxinstitute.com

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𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐆𝐞𝐨𝐟𝐞𝐧𝐜𝐢𝐧𝐠 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 Wish to harness the potential of geofencing for your digital agency? Let's walk through a step-by-step roadmap: 1. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Dive into customer analytics and learn their behavior, interests, and patterns. The more specific you are, the better your geofencing strategy will be. 2. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐆𝐞𝐨𝐟𝐞𝐧𝐜𝐞 Identify the locations that are most relevant to your business. This could be near your store, a competitor's location, or an event relevant to your industry. 3. 𝐂𝐫𝐚𝐟𝐭 𝐚 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 Once the geofence is activated, send a personalized message that is targeted, engaging, and designed to prompt action from the user. 4. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐓𝐞𝐬𝐭 Deploy your geofencing campaign. But remember, it's a process of trial and error. Analyze the performance and make necessary tweaks. 5. 𝐀𝐧𝐚𝐥𝐲𝐬𝐞 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 Analyze the data post-campaign to understand what worked and what didn't. Use these insights to optimize future campaigns. Geofencing offers the ability to engage with customers at the right time and place. By integrating it into your marketing strategy, you can boost engagement and conversions. Are you ready to step up your game with geofencing? What's your first geofencing strategy? #Geofencing #DigitalMarketing #BusinessStrategy #FullForceAds

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Challenges may seem insurmountable, but with dedication and the right strategy, the impossible becomes achievable. At ASTRAnomicals, we turn your digital marketing dreams into reality by boosting visibility and attracting more customers. Let's reach for the stars together! 🌌 "It always seems impossible until it's done." - Nelson Mandela To learn more visit our website www.astranomicals.com #MondayMotivation #ASTRAnomicals #SEOExcellence #DigitalGrowth #DigitalMarketingAgency #MarketingBeyondOrdinary

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New 2024 research: Marketing Automation Platforms: A Marketer's Guide. Some key trends: 1) Marketers are replacing MAP, CMS and email marketing platforms at a robust rate in favor of nextgen AI-centric personalization tech. 2) The big mergers are over - The AICX Institute sees functionality converging over time and becoming commoditized. If you are investing in AI personalization, membership in The AICX Institute is critical. Join today, membership is free to individuals. The Institute's patented MET-A system for ranking AI vendors keeps you a step ahead. aicxinstitute.com https://lnkd.in/gwAbqic5 #cx#ai#martech#marketingautomation#personalization#AICX#marketing#CDAO

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According to HubSpot, 28% of the top companies across industries actively use marketing automation and #AI marketing tools. Read WSI’s latest blog post to discover how AI-powered marketing automation tools can revolutionize your business growth strategy. https://lnkd.in/gNz58tiP

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Learn about leveraging key performance indicators, optimizing your website, and refining your strategies to stand out in a crowded digital marketplace. https://lnkd.in/gpSVk4fT #KPI #WebsiteOptimization

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