Roberto Platas

The Ultimate Guide to CGI Advertising: Elevate Your Brand with MyHoardings. https://lnkd.in/gmxFAsJz

1

Let’s pause the conversation about Jaguar’s new rebrand for a moment and focus on the designer behind the logo. Imagine their disappointment, likely sitting at home, reflecting on the great options they presented that were ultimately rejected. Let’s consider the countless untrained eyes that scrutinized their work and had a say in its final form. Often, it's the process itself, not just the outcome, that truly determines the success of a rebrand. In this case, I suspect the process may have derailed Jaguar's rebranding effort.

57

52 Comments

The downfall of smart, talented strategists - thinking they’re at their prime. Brand strategists get a bad reputation for acting like they’re the smartest person in the room. Not only does it hurt their ability to influence and persuade, it stunts their career growth and potential. You can ALWAYS improve these skills, no matter how good you think you are at them: - building better presentations - communicating with different stakeholders - leading meetings - boiling down your insights - crafting the perfect executive summary - understanding different perspectives Be open to feedback, pay attention during workshops/trainings, and never, ever stop learning. Asking the right questions is more important than providing the right opinions.

18

3 Comments

Refining Facebook ad targeting based on user interactions, maximizing engagement and conversions through tailored audience segmentation and personalized content . .

1

There has been a lot of really thoughtful commentary on the state of the creative business in Detroit, by Lianne and adam j. wilson and others. I stayed up last night, thinking about all of this and here are a couple of extra thoughts: 1) It's not just the marketing community that's hit, it's everyone in the region. These are middle class and upper middle class jobs. These are the jobs that restaurants in Birmingham, Royal Oak and Grosse Pointe count on. These are the jobs that prop up the real estate economy in Pleasant Ridge, Farmington Hills, and Plymouth. These are the jobs held by the shoppers in Troy or at the new stores downtown. This is a good chunk of Detroit's economy. So, if you're here in town and you feel the stress levels rising, be kind, be generous, be patient. 2) A Detroit Auto Agency isn't what most people think it is, it certainly isn't what I thought it was when I moved here from Brooklyn. Some folks are from Detroit, some of them are from Brazil, London, New Jersey, and San Francisco. No matter where they are from, they were hired because they have skills, some of them have mad skills and all the Effies, Lions, and Addys. The marriage of global creative strength and institutional knowledge about how to sell cars has created a unique regional expertise. This is the reason car accounts generally come back to Detroit. 3) This market has been so disrupted over the past fifteen years by everything from bankruptcies to agency roster changes, that by now, to a great degree, the wheat has been separated from the chaff. If you're working in an agency in Detroit right now, odds are you're pretty damn good. Which means you can and should approach the market with confidence. 4) It's a tough and anxious time. I wish Lafayette American was a monstrously big agency and we could pull everyone on board. But then I have to remind myself that this has never been our model. We've always wanted to grow slow, flexing and rolling with freelancers and partners. So, that said, if you're interested in freelancing with us, please reach out at [email protected]. We will also work to alert people through the @gigalert alert. So, stay alert :) 5) In the words of one of my heroes, Yvon Chouinard, "It's not an adventure til something goes wrong." Amid all the stress, stay open to new paths and new opportunities, keep flexing your muscles, make ads, be creative, express yourself, stay connected to those you respect, and, above all, stay positive with those you love. Onward.

842

49 Comments

The first Creative Director Masterclass is halfway through, time to sign up for the next one. Why do it? Well, it's lonely when you hit that CD chair, you need to get a lot right and navigate a lot of sh#t. Advice helps. I've done all of that and can guide you through it. In 2019 I wrote a post on LinkedIn called - HOW TO BE A CREATIVE DIRECTOR WITHOUT SUCKING AT IT. That post got 800,00+ views, about 10,000 likes and around 600 comments - it struck a nerve. In the post, I shared around 15 things I believe you need to do to be a better and more effective Creative Director/Leader. Then, I started coaching current Creative Directors/Leaders and those who wanted to grow into the role. If you're keen to get this role right, then get in touch. Limited spots are available - I am a one-person operation. Some more details are in the attached carousel. #creativedirector #creativecoach #creativecareers

19

ABM research group ForgeX's comprehensive report is an in-depth reference guide for ABM practitioners when selecting an agency. It evaluates the state of B2B agencies in the context of ABM, offers strategy guidance, and presents a comprehensive landscape of B2B agencies with niche capabilities to support ABM. We're thrilled to be one of the agencies that made the list! Research Report: B2B Agency Landscape | ForgeX https://hubs.ly/Q02FGHGh0

4

🌟 Excited to share my latest contribution on Campaign Middle East! 🌟 📝 "Is AI on the Verge of Changing the Visual Narrative?" 🖼️ In this piece, I described the possibilities for the transformative potential of AI in the world of visual storytelling. From enhancing creativity 🎨 to streamlining workflows 🚀, AI is set to revolutionize how we create and consume visual content. 🔗 Read the full article and let me hear your thoughts 💭!

6

1 Comment

CANNES FORGOTTEN GEMS - Operation No Grey The Dan Wieden Titanium Lions celebrate game-changing creativity. The Brand Experience & Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement. The Creative Strategy Lions celebrate the idea behind the idea – how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. I can't think of anything more suitable for these three categories than Operation No Grey, created by Leo Burnett Italia for Fiat. The claim is bold: cars are equal, but we are an Italian brand, and that's unique. So our cars should reflect our origin. From that day onwards, Fiat would no longer produce grey cars. Consider this: 25% of their cars were grey until that point. They could lose ¼ of their clients overnight with one decision. To show how bold this business decision was, they produced a film equally bold. The company's own president hopped into a (grey) Fiat 600, which were then immersed in 10,000 liters of orange paint. Wow. This is brave, this is bold, this is 100% connected to the business and company strategy, differentiating them from all competitors. If you look up the word 'advertising' in the dictionary, this is the meaning I would like to find. Instead, it only got a single shortlist at Cannes. In my opinion, not celebrating this work sends the wrong message to the industry: that creative, bold strategies, influencing the whole brand, are not award-worthy. It should be. #CannesForgottenGems #CannesLions #Fiat #OperationNoGrey #LeoBurnett

236

17 Comments

Spice up your brand's presence with ChutneyAds! Harness the power of DOOH marketing to reach your audience where it matters—out in the real world.

13

Lack of motivation in talent is a symptom of either a personal crisis or work stasis. I have a methodology called Work From Heart. The fact is that the creatives I work with are gifted and the creative work we do is a privilege. When I see talent in a funk, it's important we are radically honest with one another. They share what's going on and we come up with a plan. Whether that means we find a new role, add or removing responsibilities, or if it's not a work-related solution, they commit to finding ways to deal with their personal life in a healthy way vs taking it out on the gifts they possess.

5

1 Comment

Marketing today can feel like navigating a maze. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: 💸 Maximize your ad spend 📊 Understand essential metrics beyond just match rates 🤔 Ask the right questions to evaluate data collaboration partners https://bit.ly/3XyhMyJ

7

Let’s bring some nutrition into cards. That’s something OPC (Organic Playing Cards) probably thought of themselves when they started to create playing cards with various fruit and vegetable themes. Together their team and I refined OPC’s positioning allowing the brand to double down on the things it is already known for. In a collaborative effort, we discussed ways to redefine OPC during multiple strategy sessions. The goal was to clarify OPC’s voice and approach to ideate, produce, and sell products as a community-first brand. Eager to grow and expand awareness the following are some learnings we discovered. Complete Case Study: https://lnkd.in/ewCPvx3T —- Client: Organic Playing Cards Strategy: Max Jung

2

Pillar 4 at INNOCEAN USA CREATIVE FOCUSED, SCIENCE INFORMED Effective, meaningful work is the love child of science and creativity. When our ideas are backed by data, research, AI and insight, they resonate and become more effective. When art and science are equally employed, there is no limit to what we can achieve.

92

1 Comment

A tight creative brief unlocks a world of direction for creatives. Vague goals stifle creativity. Your brief bridges the gap; Translating business needs into something the consumer cares about. Apple discontinued the iPod. “1,000 songs in your pocket” was an iconic phrase. That talked to the benefit of the product over the features. Love to see them go round 2 on this great work. 👉If you’re interested to learn more about creative briefs, I’ll be teaching a free workshop next week on the topic: https://lnkd.in/gBkBcj7n #advertising #brand #strategy #brandstrategy

202

8 Comments

A tight creative brief unlocks a world of direction for creatives. Vague goals stifle creativity. Your brief bridges the gap; Translating business needs into something the consumer cares about. Apple discontinued the iPod. “1,000 songs in your pocket” was an iconic phrase. That talked to the benefit of the product over the features. Love to see them go round 2 on this great work. 👉If you’re interested to learn more about creative briefs, I’ll be teaching a free workshop next week on the topic: https://lnkd.in/giExUgVH #advertising #brand #strategy #brandstrategy

115

7 Comments