Rae Marie Guimond

Generative AI dominates the most recent Gartner Hype Cycle™ for Digital Marketing. And it’s putting marketing leaders’ roadmaps on a new trajectory even as rising costs and privacy concerns loom. See all three technology shifts at the forefront of the Hype Cycle. Gartner for Marketing & Communications | #GartnerMKTG #DigitalMarketing #AI

1

When you’re the CMO of 5 different companies you leverage voice enabled conversational AI to deliver high quality leads to your various sales teams. Of course when one of those companies is a conversational AI company you get to write the scripts and prompts at 3:30am! Revmo AI Providertech

12

Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/epMvF6zW

2

Really interesting take on the state of B2B marketing. Those of us who've been practicing for a while know that reductionist thinking and the overwhelming demands for immediate results has left most marketing teams ill-prepared to evolve forward on their own. I dare you to read this and tell me it's wrong.

11

2 Comments

Many say the more sample size, the better for a A/B testing, but in business we don't always have that luxury for a longer period (larger sample size) A/B testing, in this post I will dig into for more details on this topic through real business example, check it out if you are interested!

13

1 Comment

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

7

Discover how brands are gaining a competitive edge with incrementality measurement 🚀🌟 From advanced geo-testing to gaining visibility into your media spend, see how you can elevate your brand's success as these 3 customers did! #MarketingSuccess #IncrementalityMeasurement

1

5 Key Takeaways from Forrester's #B2B #Marketing Summit North America. What is new, what is trending, what is working in the world of B2B marketing? Here's an insightful post by Srividya Sridharan. #CMO #CMOInsights #WeekendReading

14

Pricing people will sympathize with this. I am sure that all buyers have convinced their sellers that pricing is the no.1 reason something didn’t renew or wasn’t bought. However real data show pricing is a concern < 20% of the time. Half the time its product /value issue. Solve for value/producy, and most of those price concerns will go away as well..

62

6 Comments

What once worked is no longer working––that’s clear––but rolling the dice on what might be needed to reactivate sales strategy success is simply too risky. So, how can we go from guesswork to certainty? #SalesEffectiveness #KornFerry https://bit.ly/493owIT

2

You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

8

1 Comment

HotTopics B2B Marketing Benchmarking Report This annual report serves as a cornerstone for B2B marketing leaders, offering a detailed comparison of compensation, marketing strategies, talent and team structures, budget allocations, buyer journeys, sales cycles, and more across the technology industry. You'll gain access to critical insights into Salary Comparisons, Marketing Strategies, Budget Allocations, Team Structures & Talent, Buyer Journeys & Sales Cycles and more. Find out more here > https://lnkd.in/eSbFYWpw #cmo #marketing #cmobenchmark #hottopics

27

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

5

2 Comments

Matt Knust shares great #retailmedia insight in this CGT - Consumer Goods Technology article that is valuable for all #marketers to understand. To be most effective and minimize wasted $$$, we must: ✅ Meet our customers where they are on their journey. ✅ Understand buyer uniqueness & personalize our connections. ✅ Measure performance, gather real-time data, & optimize strategies. Being actionable is 100% how we win in today's marketing landscape.

4

What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

5

🚀 Harness the power of your data with Tealium's "Integrate Everything" solution! Enable every part of your organization, from developers to marketers, to leverage data in ways you've only dreamed of. Learn how Tealium provides access to an expanded range of data types, customization flexibility, and essential connections within the technology ecosystem. 📍Access data your way: Over 1000 new sources available through no-code solutions for optimal customer experiences. 📍Tailor your data application: Tackle any integration obstacle with adaptable tools. 📍Leverage your data effectively: Versatile integrations solve specific industry issues such as signal loss and changes in privacy regulations. Click the link to discover more: https://gag.gl/QFqQe5

2

Hi all - Sharebird invited me to do an AMA on Sales + Demand Gen alignment - a topic near and dear to me! You can ask questions and sign up to get my answers emailed to you via the link below.

46

1 Comment

Great lineup to kick off the Boston MarketingOps.com session on 10/10 with Merkle's Peter Rogers joining the speaker group. Pearce Wurthner-Labrecque from Funnel will cover analytics before Peter talks CDP trends...a great combo. Then we will break out into groups, eat pizza and talk data (who doesn’t love a good pizza break to fuel those data discussions?) Just make sure no one accidentally mixes up their data with their toppings unless you want a slice of “pepperoni insights.” Make sure to register: https://lnkd.in/dGn_Nq3N

5