Matt Hummel’s Post

Hiring SDRs?? Looking to increase your qualified meetings??🚀✨ Your time is valuable so don´t hesitate. We can help! #sdr #outbound #demandgeneration #sdrservices #salesoptimization #salesops #closedeals #salesdevelopment #salesgrowth #growthmarketing #growth #salesstrategy

Your sales team's time is valuable – let them focus on closing deals while we handle the rest! 🌐💼 Our dedicated SDRs drive performance-based demand generation, building your pipeline and optimizing processes. 📈✨ ✅ Benefits: ● Boost sales productivity. ● Seamless pipeline building. ● Performance-driven demand generation. Learn more: https://amiy.io/ #salesproductivity #demandgeneration #pipelinedevelopment #sdrservices #salesoptimization #closedeals #salesprocess #performanceboost #salesgrowth #leadgeneration #businesspipeline #salesenablement #salesstrategy #salesperformance #salessuccess #optimizeprocesses #digitalmarketing #salesacceleration #leadconversion #salesdevelopment #amiyio

In the world of marketing and sales, the secret to success lies in the beautiful blend of generating demand and closing sales. It's like mixing the perfect cocktail – a bit of demand generation to attract and engage, with a splash of sales expertise to seal the deal. Imagine creating campaigns that do more than just spark interest; they guide your audience on a journey, turning curiosity into commitment with every step. It's about crafting stories that not only resonate but also encourage action, making the path from 'just looking' to 'take my money' as seamless as possible. But here's the real magic: when we, as demand gen professionals, dive into the sales process, we're not just chasing quick wins. We're building lasting relationships, laying down the tracks for a journey that goes beyond the first sale to foster loyalty and trust. This isn't just about knowing how to attract leads; it's about understanding the art of the close, ensuring every campaign we design not only captures attention but also captivates hearts and minds, leading to decisions that benefit everyone involved. So, to my fellow marketers and demand gen enthusiasts, let's embrace the full spectrum of our roles. Let's dive deep into the sales playbook, not just as a skill to be learned but as an essential part of our strategy to drive success and innovation. Because when we blend the art of demand generation with the science of sales, we unlock a whole new level of impact, creating not just campaigns, but connections that last. #DemandGeneration #SalesProcess #MarketingStrategy #LeadNurturing #CustomerJourney #B2BSales #MarketingTips

In the world of marketing and sales, the secret to success lies in the beautiful blend of generating demand and closing sales. It's like mixing the perfect cocktail – a bit of demand generation to attract and engage, with a splash of sales expertise to seal the deal. Imagine creating campaigns that do more than just spark interest; they guide your audience on a journey, turning curiosity into commitment with every step. It's about crafting stories that not only resonate but also encourage action, making the path from 'just looking' to 'take my money' as seamless as possible. But here's the real magic: when we, as demand gen professionals, dive into the sales process, we're not just chasing quick wins. We're building lasting relationships, laying down the tracks for a journey that goes beyond the first sale to foster loyalty and trust. This isn't just about knowing how to attract leads; it's about understanding the art of the close, ensuring every campaign we design not only captures attention but also captivates hearts and minds, leading to decisions that benefit everyone involved. So, to my fellow marketers and demand gen enthusiasts, let's embrace the full spectrum of our roles. Let's dive deep into the sales playbook, not just as a skill to be learned but as an essential part of our strategy to drive success and innovation. Because when we blend the art of demand generation with the science of sales, we unlock a whole new level of impact, creating not just campaigns, but connections that last. #DemandGeneration #SalesProcess #MarketingStrategy #LeadNurturing #CustomerJourney #B2BSales #MarketingTips

For marketing and demand generation, every lead is a potential opportunity—nurtured with care, creativity, and countless hours of effort. It’s not just a name or a number, but the result of strategic planning and execution. Yet, when leads move to the next stage with sales, the enthusiasm often fades. Sales may see them as just another part of the pipeline, not recognizing the value that’s been built through demand generation efforts. Having worked on both sides, I can truly feel I truly understand the investment been put. I’ve been part of Demand Gen engines, where every lead feels personal, and in Sales, where the pressure to hit numbers can shift focus. It’s a delicate balance, but aligning both teams around the value of each lead is key to success. The real magic happens when sales and marketing/Demand Gen team operate as one—sharing a vision for what success looks like at every stage. Only then can we turn those nurtured leads into real business outcomes. How do you ensure that every lead gets the attention it deserves? #SalesAndMarketing #DemandGeneration #LeadAlignment #Collaboration #BusinessGrowth

Equally as important as the Go-To-Market strategy itself is ALIGNMENT on the Go-To-Market strategy across sales, marketing, product development, and operations. Go-To-Market strategy can’t happen on one team alone. It requires full buy-in across the organization in order for each team to work towards a common goal of growth. Without alignment, you see sales reps go rogue. They decide where to outreach, or what the ideal customer profile is. They sell things that don't align with the company roadmap, or start overpromising to close a deal. And that leads to declining sales rates, rep burnout, chaos for the product team, and reduced customer retention. Having alignment keeps the company moving in the right direction. Your differentiation strengthens, increasing topline and margins. Sales reps increase ROI and onboard quicker, and culture improves. How would you rate alignment on Go-To-Market strategy at your company? #salesenablement #sales #b2b

🎯 Demand generation is more than just filling your pipeline. It’s about cultivating relationships and building trust before the sale even happens.     🔑 Key Focus Areas:    1. Intent data: Know who’s ready to buy.    2. Multi-channel strategy: Meet prospects where they are.    3. Content: Add value at every touchpoint.    #DemandGeneration #LeadNurturing #B2BSales #Intentdata #Strategy  

The undeniable value of aligned sales and marketing teams. New research reveals that 80% of teams that aligned reach their yearly goals. It’s not just about coordination—this alignment drives demand, improves lead quality, and boosts sales performance. In today’s competitive landscape, breaking down silos between sales and marketing is critical for success. How aligned is your team? #B2BMarketing #SalesEnablement #DemandGeneration #MarketingAlignment

Yes, Matt Heinz - defining and activating a narrow ideal customer profile (ICP) does not preclude #GTM teams from selling and marketing outside of that definition. However, sales and marketing efforts outside of the ICP should be minimized. Unfortunately, at Personal ABM: An Account-Based GTM Firm. we find that narrowly defined ICP accounts on average make up only 18-20% of the pipeline. This means that #GTM teams are wasting time and resources on accounts that are NOT most likely to buy nor have the problem you solve. They're wasting time and resources on accounts that are NOT most likely to have the highest possible lifetime value for their organization. They're wasting time and resources on accounts that do not have a strategic priority that they can play a major role in. They're wasting time and resources on accounts where they can't provide differentiated value and where they do not have a differentiated story to tell. We need to not only define the ICP but orchestrate it across the #GTM organization where we are all focused on the right accounts that will provide the greatest revenue streams possible YoY. We at Personal ABM: An Account-Based GTM Firm are going to be working with Jonathan Spier and his team at GetRev.ai to hold GTM teams accountable to filling the pipeline with more ICP accounts. If you'd like to get an assessment of your current pipeline and see what % of the pipeline is made up of ICP accounts - connect with me. You can book a call at https://lnkd.in/et6GhHFu

Long sales cycles. Unreachable decision-makers. Stalled pipelines. 2024 has been a tough landscape with plenty of challenges for your sales team to navigate. Time to cut through the noise, and engage with the right people to drive real growth. Whether your audience is suffering from digital fatigue or shifting client expectations, overcoming these Sales Pains and boosting your ROI could now be the most critical step you could take to ensure survival. If you're ready to solve these problems and see real sales results, let's connect. #SalesGrowth #LeadGeneration #3DSales