Rachel Hughes

The cost of account takeover fraud is high. Discover insights and strategies to better safeguard your customers’ identities and accounts in this new TransUnion guide. https://gag.gl/pAgxlO

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We're 2 weeks out from CXFS 2024, the conference for CX innovators in financial services and a great place to find answers to your burning CX questions. Tip #1: Prioritize efforts that will reduce customer service costs. We helped one of the largest banks reduce calls to customer service by 40% by making customer notices and alerts clear, concise, and customer-focused. Ask me how! And use code CX24SP to save 25% when you register at https://lnkd.in/epWNV7Pt

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Discover the best approach to building lifelong loyalty! Connect with me, James Riess, david adler, and Salesforce experts during our workshop on Oct 16th at 2pm in NYC to learn #CX insights that strengthen consumer interactions. Secure your spot: https://bit.ly/3BR2Cf2

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📆 Save the date! June 25, 2:00 p.m. ET. Discover how optimizing communications and leveraging analytics can lead to an improved payment experience for both the customer and the company. Don't miss our insightful webinar - 'The Late Payment Playbook: Winning Strategies for Preventing & Collecting Late Payments.' Your seat awaits: https://lnkd.in/gik7ewMX.

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Sharing a recent piece we pulled together. The competition for customers, and their expectations for CX is continuously increasing. If you haven't re-evaluated how you stand competitively in the CX space recently (especially post pandemic), you should. https://lnkd.in/gV3n85hx

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“As outlined by the Head of Marketing Strategy at a major U.S. bank, ‘There’s so much dysfunction in delivering on strategic technology investments. That’s why it’s so important to have a strategic partnership with an expert third party.’” This sentiment coming from a large brand in financial services makes the following clear: To succeed with martech, partnerships are one of the most strategic decisions a financial services brand can make. Read more here and from Acxiom’s research report, The Mass Martech Modernization:

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A recent TransUnion survey showed increased interest in earning money via a gig platform across all generations — with Millennials leading the charge. Read our report for more information on gig workers across age groups: https://gag.gl/1QfhGX #GigEconomy #IncomeGeneration #IncomeGeneration

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gkdrmpdQ

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Listen in to a great session I had the priveledge to experience this week. Walking away with a note that still today, with endless data and measurement capabilities, marketing influence is hindered without a proven solution between online/ offline channel mix. Hurry, with budgets declining and CEO growth expectations climbing, aligning your investment recipe is more important now then ever before. Thanks Gartner, great spend survey update.

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Everyone needs a boost now and then. Here's a good read to help boost your online visibility!

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From chatbots to sentiment analysis to customer segmentation, recent advancements in #AI technologies have significantly changed #marketing techniques that were considered best practices just a few years ago. Read more in this MarTech piece on six outdated AI marketing trends you should retire in 2025. https://lnkd.in/gzGmijmp

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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The latest episode of TransUnion Live explored the most effective ways to identify consumers who want to purchase a car and how they want to be contacted. Watch the on-demand video to learn more. https://lnkd.in/ebG_DzWM

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Check out the 8 essential steps to improve your #CX and build lasting relationships. https://lnkd.in/g7qccU_U

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Where are consumers planning to increase their spending the most? Find out in this snapshot of the Q2 TransUnion Consumer Pulse Survey findings: https://gag.gl/Qs27rr #RetailShopping #SpendingTrends #ConsumerPulse

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I’m so proud that Accenture helped to scale Peacock, NBCUniversal’s streaming service in rapid pace.  By bringing together their complex data, talent, and digital infrastructure, we were able to help reinvent the streaming experience.  Since then, Peacock has become the fastest-growing streaming platform in the U.S. for two consecutive years, with nearly 34 million paid subscribers to date. Learn more about our partnership here: https://lnkd.in/g2q3ytrk Video description: An upwards view of the sky through a massive circular skylight as snow falls. The Accenture logo and the Peacock logo sit at the center of the frame, indicating partnership. A male dancer breakdances in a deserted passageway, large white particles of snow falling from a large skylight above his head. A male dancer practices a leg sweep move at the end of a dock. As his legs move counter-clockwise, a stylized wind whooshes over the surface of the water to indicate his power and speed. Text explains: Breaking reinvented how we move. Two male dancers mirror each others’ spinning sweep moves in a dark hall full of unlit candles. As they do a handstand and point toward each other with their feet, the candles suddenly burn with flames, a warm glow filling the room. A close-up of a woman’s hands holding a phone horizontally as she watches a live video entitled “Breaking Finals 2024.” A female dancer on the screen performs. We pan out to see the woman riding in a cab holding the phone as a cityscape goes by outside her window. The video rewinds and plays again, mimicking the turntable movements of a DJ. Text continues: Together, we reinvented how you watch live.  We pan out further to see an overhead view of the cab on a busy city intersection. The cars rewind and fast forward just like the music. Against a black background, the word “REINVENTED” appears. The “V” turns on its side to become the Accenture “Greater Than” logo, which zooms out to reveal the full text: “REINVENTED WITH Accenture”

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Data-driven personalization has been a long-standing goal for brands, but creative aspects often take the back burner due to data and resource limitations. Jason Brown, Acxiom's Cloud and Platform GM, explains how generative AI can overcome these challenges and enable marketers to tailor ad content and create better #CX. Find out more in The Drum:

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Meet Christopher Yu, of U.S. Bank, whose team recently won the 2024 Experience Maker of the Year Award (for the Americas) at #AdobeSummit24. Chris has some great insights into hyper personalization do’s & don’ts and the foundational role of digital transformation in contemporary marketing. Check out our interview! #marketing #personalization #AI #financialservices #trus

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/gp_2Tsfv #datadriven #measurement #marketing

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