Parnell Woodard

Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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Poorly developed personas can have serious consequences, from misaligned messaging to wasted resources. Make sure your personas are the foundation of a strong, aligned revenue generation system. https://hubs.ly/Q02Blp-f0

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Understanding cognitive biases is crucial for several reasons, as these biases can significantly impact our decision-making, perception, and behavior. Here are ten reasons to consider how cognitive biases may affect your life and your success.

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Much ado about nothing... Apple is at the center of controversy over their new ad. In my opinion, who cares. It does what ads are intended to do...capture attention and get folks talking about it. Does this translate to sales? That's the question every advertiser has when a new ad campaign is launched. The answer, sometimes yes, sometimes no. Is the negativity around this ad likely to shift consumers using competitors' products to Apple? Nah. Unlikely. Is the negativity around this ad likely to shift consumers of Apple products to competitors? Equally unlikely. Will this commercial drive existing owners to upgrade? Unlikely. The typical Apple consumers are brand loyal and can't even begin to imagine that Microsoft, Google, Samsung or other would be a better product. Apple continues to push the envelope and emotions. Exactly what industry leaders do. The iPad has been stuck for years. Will this controversy cause me to upgrade my iPad Pro from 2020? Nope. So, who wins...Apple. Period. End of story.

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Achieve your business goals with a customized marketing strategy! We design data-driven plans that align with your vision and deliver measurable results. #MarketingStrategy #BusinessSuccess

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Discover how repurposing your old content can lead to increased conversions and fresh engagement. Dive into these tips and tricks for a content makeover. https://bit.ly/4a98hJh #ContentMakeover #Repurposing #SocialMediaSuccess

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Consumer Spending Slowdown: It's Time to Rethink Your Marketing Strategy In recent months, we’ve seen a noticeable slowdown in consumer spending across various sectors, particularly in home improvement and construction. This shift in consumer behavior presents new challenges for businesses relying on consistent demand in these areas. Home Improvement and Construction: Categories that once thrived on robust consumer interest are now experiencing a decline. Factors such as economic uncertainty, rising interest rates, and shifting priorities are contributing to this trend. For businesses in these sectors, sticking to a "business as usual" approach in marketing is no longer viable. Adapting to the New Landscape: Here’s why continuing with your traditional marketing strategies might not yield the desired results: Changing Consumer Priorities: Consumers are becoming more cautious with their spending. They are prioritizing essential over discretionary purchases. This means your marketing messages need to be more compelling and relevant to capture their attention. Increased Competition: As consumer spending slows, competition for the remaining market share intensifies. Differentiating your brand through targeted and innovative marketing strategies is crucial. Shift in Channels: Consumers are increasingly turning to digital channels for research and purchasing decisions. Ensuring your online presence is strong and optimized for conversions is more important than ever. Equip Marketing Group: Your Partner in Navigating Change At Equip Marketing Group, we understand the complexities of this evolving market and are here to help you pivot your marketing strategy effectively: ✅ Data-Driven Insights: We leverage advanced analytics to understand shifting consumer behaviors and tailor your marketing efforts accordingly. ✅ Targeted Campaigns: Our team develops hyper-targeted campaigns that resonate with your audience’s current needs and priorities, ensuring your message cuts through the noise. ✅ Digital Optimization: From SEO to PPC, we optimize your digital presence to capture leads where they are most active—online. Our strategies ensure you reach your audience effectively and efficiently. ✅ Innovative Solutions: We stay ahead of industry trends, incorporating the latest marketing technologies and methodologies to keep your business at the forefront. Now is the time to rethink your marketing approach and adapt to the changing landscape. Running your marketing as usual is not the best path forward. Equip Marketing Group is here to guide you through these uncertain times and help you achieve sustained growth. Ready to innovate your marketing strategy? Let’s connect and explore how we can drive your business forward! https://equip.agency/ (330) 600-3092 #MarketingStrategy #ConsumerSpending #HomeImprovement #Construction #DigitalMarketing #EquipMarketingGroup #BusinessGrowth #MarketTrends

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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Why Implementation Matters for Fractional CMOs https://lnkd.in/evfzMSVM . #fractionalcmo #digitalmarketingagency #bostondigitalmarketing #brickmarketing #nickstamoulis

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Ignoring Competitive Positioning Can Be The Hidden Threat to Your Success... #competitivepositioning isn’t just a strategic choice—it’s a survival tool. If you’re not actively defining how your business stands out, you’re missing out on a crucial advantage that can make or break your success. So, what is competitive positioning? It’s all about how you market your company to highlight what sets you apart from the competition. It’s not just about having a unique product or service but how you present it to ensure your target audience sees it as the best choice. It matters because you risk blending into the background without a solid competitive positioning strategy. Effective positioning helps you: ≈ 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 ≈ 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗮𝗻𝗱 𝘀𝗼𝗹𝘃𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 ≈ 𝗦𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 ≈ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 ≈ 𝗕𝘂𝗶𝗹𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 Follow these key steps to find your competitive edge : ≈ 𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗯𝘆 𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗶𝗻𝗴 𝗮 𝘁𝗵𝗼𝗿𝗼𝘂𝗴𝗵 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. ≈ 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗴𝗮𝗽𝘀 𝗮𝗻𝗱 𝗮𝗿𝗲𝗮𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗹𝗮𝗰𝗸𝗶𝗻𝗴. ≈ 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗯𝗼𝘁𝗵 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗮𝗻𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗴𝗼𝗮𝗹𝘀. ≈ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗬𝗼𝘂𝗿 𝗡𝗶𝗰𝗵𝗲 𝗮𝗻𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘂𝗻𝗶𝗾𝘂𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗼𝗻𝗹𝘆 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗼𝗹𝘃𝗲. ≈ 𝗨𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗮𝗽𝘀 𝘁𝗼 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴. Remember, competitive positioning is an ongoing process. Regularly reevaluate to stay ahead as market trends and customer preferences evolve. 𝙁𝙖𝙘𝙩: 𝘼𝙣 𝙖𝙫𝙚𝙧𝙖𝙜𝙚 𝙥𝙚𝙧𝙨𝙤𝙣 𝙨𝙥𝙚𝙣𝙙𝙨 𝙖𝙗𝙤𝙪𝙩 3 𝙝𝙤𝙪𝙧𝙨 𝙖 𝙙𝙖𝙮 𝙤𝙣 𝙩𝙝𝙚𝙞𝙧 𝙨𝙢𝙖𝙧𝙩𝙥𝙝𝙤𝙣𝙚. That’s a lot of time for them to see your competitive positioning in action!!! #competitivepositioning #businessstrategy #branding #marketanalysis #startupsuccess #brandawareness

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💡 Are you making Martech decisions? If so, don’t miss out on Cella's latest ebook, "Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse." Packed with actionable insights, this guide will help you sidestep common pitfalls and ensure your Martech investments deliver real value. Grab your copy today and stay ahead in the Martech game! https://bit.ly/4dNKQrh #Martech #Ebook #Cella #RandstadDigital

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Shoutout to Sean Fox for joining the podcast to discuss the dangers we business leaders are facing in branding and communications. In a sea of commodity content, authentic quality will shine through. Do you want a brand that is fast and easy or one that will stand the test of time? Sistine Chapels are much harder to create than bananas taped to a wall, but the former will stand the test of time. Don't let your brand go extinct because of convenience! #brandingstrategy #smallbusinesspodcast #aidesign

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