Narine Galstian

Here are 8 key findings by Conrad on what the events landscape looks like from Forrester's recent survey on event trends. #B2B #Events

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Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology from Martech Zone - https://lnkd.in/eD4DFQ58

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If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

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Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

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🤩 Yeah, baby. Go-to-Market going mainstream! 🤩 🏆 Finally, getting the attention it deserves. GTM is evolving from a one-time new product launch to how a company operates every day - essentially becoming the company's operating system, unifying the X-functional teams working as "one team" focused on revenue growth and a great connected user experience— no more finger-pointing. 👉 👈 Yep, Marketing and Sales, we have all been guilty of this when the going got rough. 🥺 It has been a long road in Product Marketing, with many bumps and bruises along the way. 🤕 GTM is definitely "BetterTogether"! ☮️ ☮️ 🩷 🩷 🥂 Sangram Vajre, @Bryanbrown, and Lindsay Cordell have led the charge at  GTM Partners for the last 3 years 🔥 🔥 , redefining the future of GTM, making it simpler with Sangram's new book "Move" the 4-question GTM framework and a repeatable system with its innovative GTM OS (Operating System) that connects strategy and execution. Congratulations to all the 2024 GTM OS all-stars !!! 🤩 🏆 💪 I am excited to be part of the GTM OS movement as a GTM Partners certified advisor helping B2B CEOs, Founders, CMOs, CROs, Revops, and CS transform their GTM and align 🎯 their teams to accelerate growth. And yes, all of it sprinkled with a bit of "Better Together" good vibes. ☮️ Are you ready for 2025? Up your GTM game: 🔍 Take the free MOVE 4-question GTM assessment online (takes 5 minutes) https://lnkd.in/gCRw6fXm 📕 Buy the book https://a.co/d/iGXlOXk 💪 Consider getting your team GTM OS certified https://lnkd.in/gERTCj3x 🔥 Want to know more - feel free to book a time with me https://lnkd.in/g7MipHP7 Join a CXO roundtable on Nov 21st at 10 PST on GTM challenges for 2025 - DM me if you are interested in participating. Claude #GTM #GTM Better #ProductMarketing #2025planning

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🔔 Ready to boost your mobile ad performance? Find out how to reduce eCPC and increase CTR with the latest benchmarks and expert strategies.  #appmarketing #adjustcom

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Marketing success shouldn’t depend on luck. With Netcore Co-Marketer, you have a Gen AI-powered strategist who turns spontaneous ideas into well-crafted campaigns. It’s the new standard for intelligent marketing interactions that drive real results.Find out how to revolutionize your marketing with Netcore Co-Marketer: https://lnkd.in/g6WD43TU #NetcoreCoMarketer #MarketingInnovation #AIinMarketing #MarTech #NetcoreCloud #AITools

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"📅 Join us for our next 🎤 EVC Jam Session - December 12th at noon - to discuss our 🔮 Value Predictions for the New Year, hear what your 👥 peers have to say, and 💬 get your valuable input on what 2025 has in store. Sign-up now https://lnkd.in/dtJGv3Pn #valueselling #valuemanagement #valueconsulting

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Alisha Lyndon published this great article in Forbes earlier this year. Do the predictions hold up? Yes! From the conversations and research we've done at Enlyft, B2B organizations are putting increasing focus on 'ABM.' But we're also finding that many GTM teams still struggle to predict right accounts to focus on that truly match their ICP (and not just a firmographic cut). In some cases, building out AI-based predictive models is the answer. For others, it's leveraging unique data to enhance their current modeling and scoring efforts. Regardless, GTM teams need to make predictive models a priority. Ping me if I can share some examples of the work we do 👋🏻 #Enlyft #RevOps #Marketing #ABM Momentum ITSMA

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It's been a busy July here at Tenovos. Here's what you may have missed: 🏅 We landed as "Leaders" in the IDC MarketScape for #DAM. I am super proud of our platform and, more importantly, the team that supports it. 🤖 We hosted an incredible webinar on #GenerativeAI with our friends at BRIA AI. It covered how to leverage the technology while balancing compliance and risk. 🤖 Sticking with the #artificialintelligence theme, we launched a guide on which # AI-driven features users should expect from their #DAM. I'll drop download links for all of the above in the comments ⬇

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Connecting and sharing ideas and experiences with peers is such an important thing to make time for in our busy schedules. It was a great session with my fellow CMO Alliance ambassadors and really looking forward to working on some new events and content together. #cmonetwork #marketingleadership #marketingbestpractices

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Marketing with partners: - Our BDRs get comped on partner leads the same as on marketing leads - Our events & release calendar is built around partner events - We stretch budgets & grow audiences by co-marketing first - Partner marketing (to/with/through) gets priority support from the digital team - We track ecosystem and partner manager relationships across every one of our key accounts in the CRM Your market is textured by partnerships. You have to build a GTM plan around the partner landscape as much as you should consider segments and industries. 🌎 Partners offer more ways to reach your buyer than your direct channels, often at far higher engagement rates & lower cost. 💸 In the #EraofEcosystems, treat partner marketing as what it is- marketing. -- If it feels like sales, marketing & partnerships could be a little better aligned in your GTM, annual planning is your window to change things. Next week, WorkSpan is bringing together partner leaders who stand out for their ability to tie their programs to revenue, align GTM to partner strategy, and drive the annual planning with partners as a first-class citizen. These are leaders who set their teams up to do their best work and put their companies on the best footing to drive efficient, partner-led growth next year. Don't miss it.

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Where should CMOs focus their efforts to gain the greatest benefits for their organizations as marketing budgets fall? Uncover strategic CMO priorities for the year ahead in this Gartner for Marketing & Communications upcoming webinar. Reserve your spot. #GartnerMKTG #CMO #Marketing #Webinar

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GenAI has enabled tech marketers to scale content production for blog posts, social media, email marketing and more. Discover 7 steps to effectively incorporate generative AI into your content strategy. Gartner for High Tech | #GartnerHT #GenAI #Tech #TechMarketer

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