Jason Vargas

Over the past year, GMR data collectors attended 840+ individual brand experiences across 101 live events—gathering insights from activations involving 573 distinct brands. Now we answer the question of which brands are creating the most memorable experiences for their audiences. We’re excited to present the top 25 performing brands. Click the link below to download the full report and learn more. https://lnkd.in/gdSw7mtR #GBEI #ExperientialMarketing #DataScience #BrandExperience #SOLEScience

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Join me and Charlie Rhea next Wednesday, 11/13 from 12-12:45pm CST as we unpack the topic on “Navigating the Brand Journey.” 🧭 Whether you are a solopreneur or an enterprise organization, we are all on a brand journey. The journey requires strategy, discipline, and know-how to navigate: 👀 Brand Perception > 🛒 Brand Purchase > 🌟 Brand Experience > 🧲 Brand Loyalty Bring your appetite and an open mind to learn how you can navigate through this journey successfully. +++++++++++++++++++++++++++++++++++++++++++++ 💻 Webinar URL: https://lnkd.in/d4cDibDs

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Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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Understanding the patient experience is at the core of effective healthcare marketing. Campaigns that truly resonate start with addressing the needs of the patient. And this is at the heart of our work at MDG. When we prioritize location specific strategies, we create work that builds trust, fosters engagement, and ultimately leads to better outcomes for our clients. What we do in multi-location healthcare marketing goes beyond promoting services; we demonstrate empathy and value to the client every step of the way. https://lnkd.in/dxM6knSc #HealthcareMarketing #AgencyLeadership

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AI keeps pushing the bounds of advertising and marketing, and seeing all of the advancements is so exciting. Knox News reports on this and notes that each advancement makes people's jobs easier and decisions more accurate. Technology is only advancing more, and it is up to us to make sure that it is used ethically and responsibly. The way to do that is through regulations and lots of education surrounding the use of AI. #Ai #Marketing #Education

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Major League Baseball on Monday announced WM, a leading environmental services provider, as the Official Sustainability Partner of Major League Baseball. This is the first sustainability-focused partner in League history, which will aim to elevate MLB’s continued sustainability-related efforts in ballparks and throughout communities. WM will be the presenting sponsor of Major League Baseball’s official Earth Day and Green Week celebrations, which will include a variety of environmental-positive practices and messaging. Additionally, WM will offer sustainability advisory services to MLB Clubs, which includes end-to-end solutions intended to help customers achieve their sustainability goals in waste reduction and diversion, greenhouse gas emissions management, and more. WM also will support MLB Green Teams at MLB All-Star Week, the World Series and other MLB special events, as well as provide support to the League office and its facilities. “As with any event driven industry that prioritizes sustainability at our facilities and in our communities, it is critical that we partner with organizations that share similar values in that space,” said Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball. “This new partnership with WM takes our sustainability efforts to new heights. We look forward to continuing this work with WM as we host best-in-class events that are sustainability-focused driven for years to come.” “WM has a more than 20-year history for its advisory services team, providing sustainability solutions for a variety of customers of all sizes and industries,” said Tara Hemmer, chief sustainability officer, WM. “Our expertise has helped us triple the number of customers in the sports space since 2021 – including leagues, events, teams and venues -- and we look forward to the incredible opportunity to build comprehensive and custom plans designed to improve sustainable operations for MLB and its Clubs.” https://lnkd.in/gEM-rYBF

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Magnite's CEO, Michael Barrett, recently spoke about the benefits of Clearline and how it's directly integrated into platforms like MediaOcean to help clients execute better. In a recent interview with BeetTV, Barrett highlighted Clearline's progress and the evolution of SSP. To learn more about how Clearline can benefit your business, check out the link below. [Link to article]

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Check out the latest edition of RedPeg Marketing's Direct Hit!

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🚀 Key Takeaways from MAICON 2024 🤖 Back from #MAICON2024 in Cleveland this week. Thanks to Paul Roetzer and his team for an incredible conference. Here are 10 themes that stood out (and why) about the future of AI in marketing. 📈💡 1. AI Literacy and Upskilling: The First Step to Success * Why: Without a foundational understanding of AI, teams won’t be able to fully leverage its capabilities, it’s crucial to further education and upskilling now.
 2. Adopt AI or Risk Becoming Obsolete * Why: AI is no longer optional—companies must either embrace it or get left behind as AI-native businesses dominate.
 3. AI as Intelligence Augmentation, Not Replacement * Why: AI enhances human skills, allowing teams to do more with less; it’s not about replacing people, but making them more effective. 4. AI Enhances Creativity: Human + Machine * Why: AI democratizes creativity, enabling marketers to generate more ideas and content, but human ingenuity remains key to producing truly original work. 
 5. Mass Personalization: Delightful vs. Creepy * Why: Customers expect personalized experiences, and AI enables it, but marketers need to find the right balance to avoid crossing the line from useful to invasive.
 6. Master Your Data to Unlock AI’s Full Potential * Why: Accurate and well-structured customer data is the backbone of effective AI, enabling businesses to achieve meaningful insights and personalized marketing.
 7. Customer Experience Over Outputs: AI’s Real Value * Why: While AI can increase speed and output volume, its true potential lies in delivering superior customer experiences and driving outcomes that matter.
 8. Ethics and Trust Are Non-Negotiable * Why: As AI becomes more prevalent, maintaining ethical practices and building trust through transparency will be key to earning long-term customer loyalty.
 9. Prepare for AI’s Legal Challenges Now * Why: Copyright, data rights, and ethical concerns will create legal challenges for years to come, making it essential to stay ahead of these issues through proactive planning.
 10. Don’t Underestimate the Speed of AI Disruption * Why: Job disruption and rapid change are coming faster than most anticipate; AGI is expected in the next 2-8 years, where AI will outperform humans in most cognitive tasks. How will you adapt and take advantage?

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If you've ever been curious about StoryBrand, this podcast is for you! Learn how to clarify your message so people listen. https://bit.ly/3Wxe2N9

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The Experience Economy is here. The Transformation Economy is emerging.

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This is a great perspective on the "path to purchase." In this latest report, Mars United Commerce presents a new approach to the classic “path to purchase” that starts with shopper mindsets rather than the more traditional focus on behaviors or tactics in this latest report. Download your copy here: https://lnkd.in/gCkj6Ysz #pathtopurchase #ecommerce #commercemarketing #strategy

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Attended last week the Ad Age Business of Brands conference in Chicago – and wow, the insights were 🔥. Here are my top 8 takeaways: 1. Kellanova is bringing Pop-Tarts and Cheez-Its to life with experiential marketing but doubling down on making sure it shows up online too. 2. In-house agencies are here to stay. Brands like Kraft Heinz, Whirlpool, and Merrell have proven they’ve got the chops to handle it. Agencies aren’t out – they’re just stepping in as experts when needed. 3. Podcasting + Influencers = the next wave of robust content. Better metrics now mean we can actually answer, “Is the juice worth the squeeze?” 4. State Farm is all about that sonic branding – making their jingle even more iconic. 5. Saucony nailed it by spotlighting everyday heroes. Their nursing shoe campaign – honoring nurses as runners saving lives daily – is 💯. 6. Airlines like United use airport terminals to guide travelers on what to do next with their brand – beyond just the flight. 7. FAST channels are popping up everywhere. Think free streaming TV with ads, and the travel industry is all over it. 8. General Motors went against the grain, ditching the big holding company agency model like most automotive brands for a custom agency roster – mixing big and small agencies alike. Shoutout to the entire Ad Age team for hosting a great conference E.J. Schultz, Adrianne Pasquarelli, Erika Wheless, John Dioso - just to name a few!

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Listen to my thoughts about how #b2bmarketing can help build brand trust...read more here: https://lnkd.in/enPgcgyA

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Even before we know the outcome of this election, seven key things stand out for brands. #brandmanagement #brandstrategy #presidentialelection J. Walker Smith https://lnkd.in/g8aRMVdH

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Our latest blog post dives into how Meta’s AI ad tools are reshaping the digital landscape, offering insights and strategies to help you navigate this evolving terrain. Read the full post here: https://lnkd.in/gSFzGJYP #DigitalAdvertising #BrandsWithBite #DigitalMarketing

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