Ender Ozcan’s Post

One of the last bastions of decent ad experience is going down. Google is launching "high-engagement" ads. ⚡ By default, new settings will automatically be enabled for all apps. Opt-out process is still unclear, with some information hinting that for those not using AdMob mediation, the only way to opt-out will be via dedicated account manager while those using AdMob mediation will be able to opt-out via AdMob dashboard controls. 🎮 What these new settings mean for publishers 👇 ⏩ ⌛ 1. Rewarded video ads will be skippable after up to 60 seconds (compared to up to 30 seconds so far). Only after the ad becomes skippable, the reward will be granted. 2. Interstitial ads will be skippable after up to 15 seconds (compared to up to 5 seconds so far). 3. Rewarded video ads will be skippable after up to 3 steps (1 step so far). 4. Interstitial ads will be skippable after up to 3 steps (up to 2 steps so far). In all fairness and transparency, networks such as AppLovin, ironSource, Unity Grow, Liftoff Mobile, Mintegral, Digital Turbine and virtually all others have become much more aggressive with their ad templates a long time ago. Google and Meta were the last ones resisting this pressure, up until now. It will be interesting to see the impact of these changes and also how this impacts the share of revenue from networks that had (an unfair) advantage up until now. 💸 Also, kudos to Google for finally catching up with Apple in framing something that is deteriorating user experience into something that actually sounds positive ("high engagement"). 🌈 👏

Hours before the WWDC, we know this from the new App AdAttributionKit framework. 1. The update API to call depends on the framework your ad network is using 2. Multiple formats will be supported. Images, videos, audio, and interactive ads 3. AAAK will operate on top SKAN infraestructure 4. Only fine values (0 - 64) will be included in this new framework 5. Apple says AAAK won't operate with fingerprinting 6. Advertisers still will be missing the did-win = false postback 7. Web AdAttributionKit is an incognito yet. 8. AAAK won't be supporting W2W campaigns. At least they didn't mention it Let's see what they say at the event, but it seems not to solve the issue and adds more complexity to the field. And, please don't panic that SKAN will stay for a while https://lnkd.in/dSMfu8HT

Scratch card-based coupon codes in mobile advertising offer an engaging way to entice users. Mimicking the traditional lottery experience, users swipe to reveal discounts or rewards. This interactive approach not only captures attention but also boosts user involvement and brand interaction. It's a win-win: advertisers benefit from increased engagement, while consumers enjoy the thrill of uncovering exclusive deals right at their fingertips. hashtag #coupons #digitalmarketing

Dive into the future of advertising with these 5 in-app trends! From cross-device campaigns to the rise of mobile video and the power of personalized experiences, discover the strategies reshaping the industry. 🚀 Read the full article here! #InAppMarketing #InAppMarketingTrends #MarketingTrends #NetSetGo #InAppTrends #MarketingStrategies

📱 How Important is Mobile Optimization for Your Ad Campaigns? Let’s Discuss! In today's digital age, mobile optimization isn't just a bonus—it's a necessity. Ensuring your ads are mobile-friendly can significantly boost engagement, reach, and conversions. Let's dive into why optimizing for mobile is crucial and share tips on how to get the best results! 🔹 Higher Engagement Rates 🔹 Increased Reach 🔹 Better User Experience Have you optimized your campaigns for mobile? Share your thoughts and experiences! #MobileMarketing #DigitalAds #OnClickA

Mobile marketing is the next big game-changer—if you’re not on board yet, let’s break it down. With over 5.2 billion users worldwide, mobile marketing is exploding! 📱 Mobile ads hold attention longer, leading to higher engagement, more conversions, and bigger wins for your business. 🚀 Swipe through to discover how we can help you stand out in this mobile-first world. 🔥 #WeAreManna #GrowWithManna #DigitalMarketing #MobileAds #MobileMarketing

Choosing the optimal ad format for websites or apps can be challenging for #publishers due to several factors. They must balance revenue generation with User Experience, mitigate ad fatigue, and adhere to policies such as those set by Google, all of which add complexity to the decision-making process 🤔. Before making the final choice, it is beneficial to first understand important ad formats, with #Interstitials being one of the most popular options 📈. Here you can get a grasp of this highly visible ad type 👉 https://lnkd.in/dyKFvrg3 #digitalpublishers #admonetization #contentmonetization #interstitialads

According to a new analysis from @Lumen Research, @Seedtag's DPO technology delivers a remarkable 164% increase in attention compared to standard IAB formats. The study highlighted the main benefits of our DPO technology, which are that it: 📈Maximizes publisher's ad inventory ⚙️Customizes the ad experience to align with user behaviors 🧑💻Ensures a more enjoyable browsing experience Discover all the findings here: 🔗 https://lnkd.in/ey37AgXH #AttentionMeasurement #ContextualAdvertising #AdTech

According to a new analysis from @Lumen Research, @Seedtag's DPO technology delivers a remarkable 164% increase in attention compared to standard IAB formats. The study highlighted the main benefits of our DPO technology, which are that it: 📈Maximizes publisher's ad inventory ⚙️Customizes the ad experience to align with user behaviors 🧑💻Ensures a more enjoyable browsing experience Discover all the findings here: 🔗 https://lnkd.in/g23GUz6V #AttentionMeasurement #ContextualAdvertising #AdTech

With traditional digital advertising methods losing favor among players, how can mobile game publishers take a loyalty-first approach to UA? Through the new age of rewarded advertising. 🏆 Dive into our article to see how the way forward for mobile UA puts control in the hands of players by giving them a transparent and mutually beneficial path toward their next favorite game. 👇 https://lnkd.in/g6zF874R