Miki Rapoport

Miki Rapoport

San Diego Metropolitan Area
8K followers 500+ connections

About

Miki currently serves as the CPO & Co-founder @Decido, an AdTech/PubTech Digital Media…

Articles by Miki

Activity

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Experience

  • Bliss Aesthetics Graphic

    Bliss Aesthetics

    San Diego Metropolitan Area

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    San Diego, California, United States

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    Greater San Diego Area

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    Greater Los Angeles Area

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    Greater New York City Area

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    Greater New York City Area

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    New York, NY

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    New York, NY

Licenses & Certifications

Patents

  • System Architecture and Methods for Online Real-Time Auctions of Advertising Inventory

    Issued Publication number: 20220270139

    System architecture and methods for enabling an online real-time auction (either server-side or client-side) of advertising inventory that works in conjunction with ad serving technologies. In some implementations, the system architecture facilitates multiple parallel requests from an end-user's browser client to multiple real-time bidders who respond with a bid and advertisement that are sent to an ad serving system to be compared with other statically priced advertisements and exchange demand…

    System architecture and methods for enabling an online real-time auction (either server-side or client-side) of advertising inventory that works in conjunction with ad serving technologies. In some implementations, the system architecture facilitates multiple parallel requests from an end-user's browser client to multiple real-time bidders who respond with a bid and advertisement that are sent to an ad serving system to be compared with other statically priced advertisements and exchange demand to determine the winning advertisements that will be displayed to the end-user. Data is aggregated for each bid and price limits are set based on the aggregations. In other implementations, all the bids from the multiple bidders are passed to the publisher for selection of a bid by the publisher.

    See patent

Languages

  • English

    Native or bilingual proficiency

  • Hebrew

    Native or bilingual proficiency

  • Russian

    Native or bilingual proficiency

Organizations

  • Interactive Advertising Bureau (IAB)

    Member @ Networks and Exchanges Committee

    - Present

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