Anya Geimanson 🎗️’s Post

For my ecomerce friends! The Power of a 30-Day Trial: Transforming E-commerce Revenue Imagine significantly boosting your e-commerce revenue in just 30 days. Sounds too good to be true? Let's explore how three diverse brands achieved remarkable revenue increases by leveraging a free trial from Black Crow AI, a tool designed to enhance Shopify store performances. 1. A Luxury Fashion Surge A high-end fashion retailer, with a Gross Merchandise Volume (GMV) of $5 million, engaged in a 30-day trial with Black Crow AI. By identifying and targeting potential buyers who might have remained anonymous, the brand captured an additional $14,996 in revenue. This success underscores the value of precise customer targeting and personalized marketing strategies. 2. Skincare Brand's Smooth Success Similarly, a skincare company with a $9 million GMV utilized the same AI tool to refine its marketing efforts. The result was a $15,731 increase in sales. This showcases how AI-driven insights can transform standard marketing approaches into dynamic, result-oriented strategies. 3. Making Waves in Swimwear The most dramatic improvement was seen in a swimwear brand, which enjoys a $18.5 million GMV. By implementing targeted strategies during the 30-day trial, they saw an impressive revenue boost of $52,575. This indicates the scale of growth possible when AI tools are used to their full potential. How Does Black Crow AI Work? Black Crow AI builds custom models that analyze over 450 unique signals to predict which shoppers are most likely to make a purchase. This predictive capability is critical for maximizing the efficiency of marketing campaigns and enhancing revenue flows. Notably, brands have observed a 40% increase in welcome flow revenue, a 15% growth in list size, and more effective abandonment flow triggers that directly contribute to higher sales. Why Consider a Trial? Besides the immediate benefit of increased revenue, Black Crow AI's 30-day trial is structured to provide clear insights into the incremental revenue gains from using their service. For brands making over $2M annually on Shopify, there's an added incentive: a $100 Amazon gift card just for trying the demo. This opportunity isn't just about temporary gains. It's about understanding and implementing a tool that can continually optimize your e-commerce strategy. Interested in seeing what Black Crow AI can do for your brand? Consider signing up for their 30-day trial and start transforming your online store’s potential today. PS: Remember, each step toward advanced analytics not only boosts current campaigns but also sets the stage for sustained future growth. Don't miss out on this chance to elevate your e-commerce game.

Case Study: "How Conzia Scaled an online store's performance - 289% Sales Uplift" Niche: Cosmetics ➡️ Goals: 1. Increase total sales revenue. 2. Drive more traffic to the online store. 3. Enhance the online store conversion rate. 4. Boost the average order value. ➡️ Strategy & Execution: 1. Traffic Growth Through Targeted Campaigns Conzia implemented an omnichannel digital marketing strategy involving paid social media advertising, Google Ads, and email marketing. Specific efforts included retargeting ads and seasonal promotional campaigns to attract high-intent customers. 2. Optimizing the Online Store - The store was redesigned for a seamless user experience, with improved navigation and optimized product pages. - A/B testing of landing pages and checkout flows helped minimize drop-offs. 3. Improving Conversion Rates - Conzia introduced upsell and cross-sell features. - Personalized email campaigns were used to recover abandoned carts, driving additional revenue. 4. Boosting Average Order Value (AOV) - Bundling strategies and limited-time offers were introduced. - Strategic pricing adjustments and free shipping thresholds encouraged customers to spend more. ➡️ Results (90 Days Post Implementation) 1. Total Sales Revenue - Increased to £21,502.99, a 289% improvement compared to the previous period. 2. Online Store Sessions - Grew to 9,513, marking a 135% increase. - This spike in traffic was driven primarily by targeted advertising and organic growth. 3. Conversion Rate - The online store conversion rate improved to 3.37%, a 23% increase over the previous period. - This was achieved by reducing friction points in the customer journey and implementing abandoned cart recovery efforts. 4. Total Orders - Orders surged to 486, a 145% growth from the prior timeframe. 5. Average Order Value (AOV) - Increased to £44.47, a remarkable 60% boost. - This was the result of effective upselling, bundling strategies, and promotional offers. ➡️ Conclusion: Through Conzia's holistic approach to eCommerce optimization, this Shopify brand experienced dramatic growth across all key performance metrics. The blend of strategic marketing, data-driven store optimizations, and conversion-focused tactics helped the brand exceed its goals, achieving a 289% increase in revenue within 90 days. ➡️ Key Takeaways - A tailored approach to marketing and store management can deliver exponential growth. - Combining traffic generation with conversion optimization ensures sustainable success. - Implementing customer-centric features, like cart recovery and upselling, can significantly boost AOV and sales. If you're looking for similar results for your Shopify brand, Conzia is here to help! Please feel free to reach out to us.

Let's imagine a 50k+ ecommerce brand gets banned on their ad accounts Here's the roadmap for how I would add 20-30% to their existing revenue 👇 1) Optimized Pop-Up Forms This is the most effective way to get people to sign up as you can show different messages at different times. For example, if someone is about to leave your website, you can use an exit triggered pop up to try to keep them from leaving. Usually 85% of traffic comes from mobile device, so we want to make sure that we are customizing our user’s mobile sign-up experience. As always, we should be A/B testing different promotions, discounts and copy to validate the winning variable we are testing. 2) Add Email Flow Sequences I would implement 4 pre-purchase flows, 3 post-purchase flows and 2 list cleaning flows (which I outline in the document below). These email flow sequences not only enhance customers experience but also increases revenue by optimizing each stage of the customer journey. Continuous optimization of these flows are key, leveraging A/B testing to refine messaging, offers, and timing based on performance data. 3) Launch 3 email campaigns per week This frequency has been my go-to as I've experimented with sending 1–5 emails a week, and generally, hitting 3 strikes the perfect balance (though it might differ per brand). But it's not just about the frequency, planning each campaign one month in advance is the real game-changer. Given the range of options customers face today, leveraging the Top Of Mind Effect will help in occupying mental real estate, making them more likely to purchase from you. 4) Segmenting your email list I’ve had brands telling me that they send emails to their whole email list whenever they offer a discount. This is BY FAR the worst thing any brand can do. This approach not only damages your domain sending reputation, but it also leads to pushback from leads/customers, since they are each at different stages of their journey with your brand. For instance, sending the same email to a recent purchaser and someone who hasn't opened any emails in the last 30 days makes no sense With only these 4 implementations, any 50k+ ecommerce brand can add 20-30% to their existing revenue Cost Per Acquisition is only increasing, hundreds of e-commerce stores are being created every single day, and it's only getting harder and harder to retain customers with all the options they have. This leads to low profitability in the long run and that’s why email marketing should be the backbone of your brand if you truly care about profitability

I see plenty of guys with 6-figure ecom stores here. But not many are able to scale to 7-figure. Here are 9 things you need to scale your brand to new levels: 1. Build a team Having a one-person business sounds cool but… If you want to go far… build your dream team. Don’t just hire for the sake of it though. To find top-tier talent, you’ll need to put in a lot of effort. 2. Make profitable decisions The biggest reason why ecom brands fail: They make decisions based on their emotions. If you want to scale, shut off your feelings. Every decision you make should based on facts and data. 3. Improve repeat purchase rate New customers make you rich. But repeat customers make you wealthy. Here’s a simple rule of thumb… If your product gets < 10% repeat purchase rate, there’s a problem with your products. 4. Email marketing Paid ads are good at acquiring new customers, not so much at building relationships. That’s where email marketing comes into play. At the start, make it simple and focus on 3 things: • A high-converting pop up form • Consistent campaigns • Basic flows 5. CRO Many ecom brands overlook this. CRO is one of the most underrated ways to increase your revenue - without spending a dime on ads. Figure out what KPIs are lacking on your site and improve that. 6. Improve your offers When you increase your AOV with a better offer, you can afford a higher CPA. And outbid your competition on ads. From that, you can find new ways to make your offer more irresistible. It’s a powerful flywheel. 7. Traffic or conversion If you struggle to scale, there are only 2 reasons for that… You either have a traffic problem or a conversion problem. Identify what your problem is. Only then can you make meaningful changes. 8. Don’t be a robot Things have changed. If you want to make more sales… You need that human touch. Personalize everything to make people feel like they’re the only one in the room. (There’re a bunch of tools out there to help you do so) 9. Build a brand People associate brands with high quality. It’s just how it works nowadays. Make sure you have complete alignment in your: Tone of voice. Color scheme. Style. Imagery. Design. Instant credibility boost. TLDR; 9 things you need to scale your brand to new levels: 1. Build a team 2. Make profitable decisions 3. Improve repeat purchase rate 4. Email marketing 5. CRO 6. Improve your offers 7. Traffic or conversion 8. Don’t be a robot 9. Build a brand

📢 📢 From Struggles to Sales: How We Boosted a Client's Fashion Store Revenue by 25% in Sales with Facebook Ads On The Last 28 Days! In the highly competitive world of fashion e-commerce, our client, a Shopify fashion store, faced challenges in driving traffic and increasing sales. By implementing strategic Facebook Ads, copywriting and Facebook Pixel, we transformed their online presence and significantly boosted their revenue. -------------------------------------------- ▶ Objectives: ✅Increase Website Traffic: Drive more visitors to the Shopify store. ✅Enhance Customer Engagement: Improve interaction with products and content. ✅Boost Conversion Rates: Convert more visitors into paying customers. ✅Retarget Potential Customers: Re-engage visitors who didn’t convert on their first visit. ====================================== 💡 Strategy Facebook Pixel Implementation: ✅Integrated Facebook Pixel to track key metrics such as page views, product views, add-to-carts, and checkouts. ==================== ▶ Targeted Ad Campaigns: ✅ Crafted precise ad campaigns based on insights from Facebook Pixel to reach the target audience. ▶ Retargeting Ads: ✅ Deployed retargeting campaigns to re-engage visitors who had shown interest but hadn’t made a purchase. ▶ Visual Data Insights (Last 28 Days) 🔥 🔥   ✅ Page Views: 2.8K ✅ Content Views: 591 ✅ Initiate Checkout: 55 ✅ Add to Cart: 45 ✅ Search: 34 ▶ Ad Campaigns ✅Brand Awareness: Showcased the client’s unique brand story and fashion aesthetics to a broader audience. ✅ Product Highlights: Promoted best-selling and new arrivals to attract specific interest groups. ✅ Cart Abandonment: Targeted ads to remind shoppers of items left in their cart, offering exclusive deals. ✅ Seasonal Promotions: Timely campaigns aligned with fashion trends and seasonal sales. ▶ Results The strategic use of Facebook Ads, powered by insights from Facebook Pixel, led to impressive outcomes: ✅ Increased Traffic: 35% growth in website visitors. ✅Enhanced Engagement: 20% increase in average session duration. ✅Higher Conversion Rate: 15% improvement in turning visitors into customers. ✅Sales Boost: 25% rise in sales, reaching $50K compared to the previous period. This case study highlights the transformative impact of Facebook Ads on our client’s fashion e-commerce store. By leveraging Facebook Pixel, we gained deep insights into customer behavior, enabling us to create targeted and effective ad campaigns. Feel free to reach out to us for more information or to start transforming your online store today: https://rb.gy/qc6p9h

"What data matters the most to create "personalized" DTC experiences?" 🤔Mariel Bacci Kilroy of Sticky Digital believes it starts by asking the right questions as visitors land on your Shopify store. "Zero party data that Is related to your products and how your audience might engage in a sales cycle is critical. We have worked with a lot of brands that ask a lot of questions from their audience, and then are not able to leverage it in any real way. If you're selling dog food, do not ask a person if they are male or female...it just isn't relevant. Instead, ask them the age of their dog, the weight of their dog and if their dog has special needs, etc... " Learn all about personalization strategies that are working for today's Shopify stores in our 2024 Shopify Personalization Report. Dive into 4287 words of eCommerce wisdom where 5 Shopify minds (including Mariel) share insights on zero party data, onsite, and retention marketing strategies for maximum efficiency. 📌 Read the entire report here: https://lnkd.in/gA9aJQjz

Ignoring personalization is no longer an option in your E-Commerce strategy. Are you running personalized email campaigns already? They deliver 6 times higher transaction rates! An insight that was published in EMS’ annual Email Market Study already 10 years ago ... When a new session starts on your website, are you limiting purchase options by showing only a selection of highly personalized offers? Decision paralysis is real. Accenture found that 40% of consumers abandon a website due to an excessive number of options available. That's almost half of them! Do you need more proof? McKinsey found that personalization increases the purchase likelihood as well as the repurchase intention for almost 80% of consumers. E-i-g-h-t-y. They also estimate a 40% increase in revenue if you show your customers what they really want. That's a lot of money. If you're still unconvinced let's hear it from your potential customers: According to Shopify, over 60% of shoppers say that companies _should_ improve their efforts in customizing their shopping experience ... A decline-cookie pandemic? Doesn't sound like it. Last but not least, did it ever occur to you that these potential customers will actively avoid your brand if you show non-personalized content? An Adobe study is convinced. So, what should you do? Here are some inspiring examples: ✅ Sephora engages customers with a personalized skincare routine quiz.   ✅ Amazon enhances shopping experiences with its "Bought Together" and "Inspired by Your Browsing" suggestions. ✅ Target utilizes a data-driven personalization strategy called "Guest-Centric Merchandising" to deliver tailored shopping experiences. Yes, I know what you might be thinking - "But Corinna, I'm too small to play in those leagues with the big E-Commerce giants." Smaller businesses actually have a unique advantage! It's much easier for you to engage with your customer community to foster real personal connections! Don't let size dictate your ambition. Personalization isn't just for the big players. Become the next customers' favorite and boost your ROI! DM me for data customization ideas ;).

🛍️ Boost Engagement on Your Shopify Store 🚀 Looking to amp up interaction on your Shopify store? Here are some winning strategies: Compelling Product Descriptions: Craft detailed, persuasive descriptions that highlight product features, benefits, and unique selling points to captivate potential customers. 💡 High-Quality Visuals: Utilize professional-grade images and videos to showcase products from various angles, providing customers with a clear understanding of what to expect. 📸 Customer Reviews: Showcase customer reviews and testimonials prominently to build trust and credibility with potential buyers. 🌟 Interactive Elements: Incorporate engaging elements like product quizzes, polls, or surveys to encourage visitor interaction and boost engagement. 🎯 Content Marketing: Create valuable content such as blog posts, how-to guides, or video tutorials relevant to your products or industry to attract and engage your target audience. 📝 Email Marketing: Build an email subscriber list and send out regular newsletters, promotions, and product updates to keep customers engaged and informed. 📧 Social Media Integration: Seamlessly integrate social media channels into your Shopify store and encourage customers to share their purchases to increase visibility and social proof. 📲 Loyalty Programs: Implement loyalty programs offering discounts, exclusive offers, or rewards points to incentivize repeat purchases and encourage customer engagement. 🎁 Live Chat Support: Provide real-time assistance to customers with any queries or concerns they may have while browsing your store, delivering a personalized shopping experience. 💬 User-Generated Content: Encourage customers to share their experiences through user-generated content like photos, videos, or reviews, showcasing social proof and fostering engagement. 🙌 . Implement these strategies to effectively increase engagement on your Shopify store and create an enriched shopping experience for your customers. 🌟 . #shopify #ecommerce #marketing #business #digitalmarketing #ecommercebusiness #entrepreneur #onlineshopping #website #seo #webdesign #marketingdigital #socialmedia #onlinebusiness #fashion #branding #shopify #smallbusinessowner #socialmediamarketing #webdevelopment #online #amazon #shopping #onlinestore #onlineshop #design #instagram #ecommercewebsite #wordpress #dropshipping

Brands want to invest in ecommerce, so what’s stopping them? by Feedonomics A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Product images Images are crucial to a high-performing product listing. They need to quickly convey how a product functions and its main features. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. They should also provide lifestyle images that tell a story or show their product in use, and infographics that highlight a product’s unique selling points. Video Consumer engagement with video content has greatly risen, especially for short-form video, which has become popular across social platforms.  More than 65% of users find short-form videos the most engaging type of content, according to a 2023 Sprout Social report. Nearly 75% of consumers prefer to watch short-form videos when learning about a product or service, according to a Wyzowl survey.  Copy Special care needs to be given to product listing copy. Product titles should contain keywords that ensure the right listings appear for specific product searches.  On marketplaces, product descriptions are also very important. They might take a lot of manual effort to optimize if you’re editing them individually (you shouldn’t — we explain a better way later), but the extra attention makes a difference!  More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. Product descriptions ranked higher than other types of content like: High-quality images (32%). Brand (32%). Readability (23%). Video content (20%). Checkout speed (18%). Product listing optimization increases click-through rate, return on ad spend, revenue and other vital metrics, allowing brands to scale effectively.  With high-quality product data, listings are more search relevant and consumers can confidently make purchase decisions. In addition to important customer-facing details, listings should have optimized back-end information, like accurate and granular product categorization.  More than 50% plan on increasing their investment in influencer marketing Traffic and conversion rates for sellers on social commerce channels lean heavily on social tools like tagging posts, creating new posts consistently and promot...

📢 📢 From Struggles to Sales: How We Boosted a Client's Fashion Store Revenue by 25% in Sales with Facebook Ads On The Last 28 Days! In the highly competitive world of fashion e-commerce, our client, a Shopify fashion store, faced challenges in driving traffic and increasing sales. By implementing strategic Facebook Ads, copywriting and Facebook Pixel, we transformed their online presence and significantly boosted their revenue. -------------------------------------------- ▶ Objectives: ✅Increase Website Traffic: Drive more visitors to the Shopify store. ✅Enhance Customer Engagement: Improve interaction with products and content. ✅Boost Conversion Rates: Convert more visitors into paying customers. ✅Retarget Potential Customers: Re-engage visitors who didn’t convert on their first visit. ====================================== 💡 Strategy Facebook Pixel Implementation: ✅Integrated Facebook Pixel to track key metrics such as page views, product views, add-to-carts, and checkouts. ==================== ▶ Targeted Ad Campaigns: ✅ Crafted precise ad campaigns based on insights from Facebook Pixel to reach the target audience. ▶ Retargeting Ads: ✅ Deployed retargeting campaigns to re-engage visitors who had shown interest but hadn’t made a purchase. ▶ Visual Data Insights (Last 28 Days) 🔥 🔥   ✅ Page Views: 2.8K ✅ Content Views: 591 ✅ Initiate Checkout: 55 ✅ Add to Cart: 45 ✅ Search: 34 ▶ Ad Campaigns ✅Brand Awareness: Showcased the client’s unique brand story and fashion aesthetics to a broader audience. ✅ Product Highlights: Promoted best-selling and new arrivals to attract specific interest groups. ✅ Cart Abandonment: Targeted ads to remind shoppers of items left in their cart, offering exclusive deals. ✅ Seasonal Promotions: Timely campaigns aligned with fashion trends and seasonal sales. ▶ Results The strategic use of Facebook Ads, powered by insights from Facebook Pixel, led to impressive outcomes: ✅ Increased Traffic: 35% growth in website visitors. ✅Enhanced Engagement: 20% increase in average session duration. ✅Higher Conversion Rate: 15% improvement in turning visitors into customers. ✅Sales Boost: 25% rise in sales, reaching $50K compared to the previous period. This case study highlights the transformative impact of Facebook Ads on our client’s fashion e-commerce store. By leveraging Facebook Pixel, we gained deep insights into customer behavior, enabling us to create targeted and effective ad campaigns. Feel free to reach out to us for more information or to start transforming your online store today: https://rb.gy/qc6p9h