Corinna Zennig’s Post

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Data Consultancy Owner | Fractional CDO | I turn data into a competitive advantage. Call me for data strategy, automated reporting, and turning insights into $$$. | Top 1% Upwork Contracts

Ignoring personalization is no longer an option in your E-Commerce strategy. Are you running personalized email campaigns already? They deliver 6 times higher transaction rates! An insight that was published in EMS’ annual Email Market Study already 10 years ago ... When a new session starts on your website, are you limiting purchase options by showing only a selection of highly personalized offers? Decision paralysis is real. Accenture found that 40% of consumers abandon a website due to an excessive number of options available. That's almost half of them! Do you need more proof? McKinsey found that personalization increases the purchase likelihood as well as the repurchase intention for almost 80% of consumers. E-i-g-h-t-y. They also estimate a 40% increase in revenue if you show your customers what they really want. That's a lot of money. If you're still unconvinced let's hear it from your potential customers: According to Shopify, over 60% of shoppers say that companies _should_ improve their efforts in customizing their shopping experience ... A decline-cookie pandemic? Doesn't sound like it. Last but not least, did it ever occur to you that these potential customers will actively avoid your brand if you show non-personalized content? An Adobe study is convinced. So, what should you do? Here are some inspiring examples: ✅ Sephora engages customers with a personalized skincare routine quiz.   ✅ Amazon enhances shopping experiences with its "Bought Together" and "Inspired by Your Browsing" suggestions. ✅ Target utilizes a data-driven personalization strategy called "Guest-Centric Merchandising" to deliver tailored shopping experiences. Yes, I know what you might be thinking - "But Corinna, I'm too small to play in those leagues with the big E-Commerce giants." Smaller businesses actually have a unique advantage! It's much easier for you to engage with your customer community to foster real personal connections! Don't let size dictate your ambition. Personalization isn't just for the big players. Become the next customers' favorite and boost your ROI! DM me for data customization ideas ;).

Luiza Boechat

Business Development & Ops | Marketing Strategies

7mo

Personalization is crucial, making the connection with clients much deeper!! Thank you for the insights xDD

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