Hi, I’m Aaron Orendorff. By day, I’m the VP of Growth at FERMÀT. By night and on the weekends, I run the Operators Newsletter.
This post is about the latter.
Who are the “Operators”?
They’re founders, executives, and marketers at ecommerce’s fastest-growing, nine-figure ($100M+) brands. In no particular order …
- Jason Panzer, HexCald
- Mike Beckham, Simple Modern
- Sean Frank, Ridge
- Matthew Bertulli, Lomi & Pela
- Connor MacDonald, Ridge
- Cody Plofker, Jones Road Beauty
- Connor Rolain, HexClad
The newsletter was born out of their podcasts: 9 Operators and Marketing Operators. Getting tapped to run it has been the greatest compliment of my content-loving career.
Every Monday, we send the best email in ecommerce — packed with resources, trending news, and behind-the-scenes insights straight from businesses they lead.
Wins? Sure.
But more importantly, losses and lessons.
We also publish guest contributions from DTC + retail heavy-weights like Cherene Aubert (ILIA Beauty), Panagiota H. (HexClad), Sarah Carusona, and Mehtab S. Bhogal (Karta Ventures).
When you subscribe to the Operators Newsletter, you’ll get immediate access to everything we’ve put out so far.
That includes a ton of original tools — like Sheet calculators and how-to videos — as well as our soon-to-be-completed tech + agency stacks.
Which is why I’m writing …
Tomorrow, Sean Frank (CEO of the +$100M-in-annual-revenue juggernaut Ridge) is taking over the newsletter. Along with some help from his CMO, Connor.
He’s rating and reviewing 53 vendors.
From 5 stars down to one.
If you haven’t experienced Sean before, he does not pull his punches. Nor is he “safe” for work. He is, however, a brilliant operator. And a genuinely caring human who pours himself out to help others.
Tomorrow’s email will not be censored.
There’s a very good chance we’ll get our most unsubscribes ever. And I’m fortifying myself against the angry replies.
What it will be is honest and (I hope) wildly valuable.
Best of all, Sean ends his list with exactly what he would do if he were starting over again in ecommerce today.
If you want the truth — in all its raw glory — please sign up.
https://lnkd.in/gNcuTfWr