Maria Sikes

Auto dealer ad spending is on the rise. But smarter media buys and better ads are important tools for dealers who want to squeeze more ROI out of every ad dollar spent. https://lnkd.in/enXpKPgg

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Many of our clients want to know how to drive more traffic to their websites. We have a solution for that! Our Service Combat digital marketing program is designed to deliver results with a turnkey and cost-effective approach. Learn more today. #DigitalSolutions #AutomotiveMarketing

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New import store. We were able to ureduce their budget by $10,000 monthly and dramatically increase their results. You can see the EXACT moment we found “their audience”. Using our revolutionary attribution and CDP technology platform RAIN, we were able to find the perfect customers for this dealership and maximize the proper marketing channels to have the highest ROI possible. Combining this with are proprietary customer journey funnels, we are able to deliver dynamic ads that target people with unique messaging for their buying patterns along with tailored messaging depending on if they are male/female, age, interest. Customers have evolved, so should your marketing. Made by dealers who know how marketing should interact with operations…. Dealer Blue Sky allows dealers to reduce their customer acquisition cost (cost) and increase their Lifetime Value (LTV). Book a demo today. A 20 minute conversation can propel your dealership to the next level. ✔️ tinyurl.com/dbsdemo

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Why Advertise on Amazon Prime for my Dealership? ·     Amazon Prime Video isn’t just a streaming service—it’s a powerhouse platform that offers advertisers the opportunity to engage with audiences like never before. With a global footprint and a loyal subscriber base, Prime Video is redefining how brands can reach and resonate with today’s consumers. Here’s why Amazon Prime Video should be a major part of your media strategy: ·     Unmatched Audience Loyalty: With over 200 million Prime members worldwide, your ads have the potential to reach a diverse and engaged audience that has chosen Amazon as their go-to entertainment destination. ·     Premium Content, Premium Viewers: Prime Video is home to award-winning original series, blockbuster movies, and exclusive sports events. This premium content attracts a viewer base that’s highly invested and attentive—making it the perfect environment for your brand to shine. ·     Sophisticated Targeting: Leverage Amazon’s rich ecosystem of first-party data to connect with the right people at the right time. With targeting based on purchase behavior, viewing habits, and more, your message is always delivered with precision. ·     Ad Experiences That Resonate: Amazon Prime Video’s ad offerings go beyond traditional pre-rolls. With options like sponsored content and interactive ads, you can create experiences that captivate and inspire action—no matter where your audience is watching. ·     A Seamless Brand Experience: Whether it’s reaching a sports enthusiast watching Thursday Night Football or connecting with fans of the latest hit series, Prime Video allows you to position your brand in front of an engaged audience that values both content and the experience. As streaming continues to rise, there’s no better platform than Amazon Prime Video to capture attention and drive real impact.

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How SimpSocial’s Lead Management System Software Empowers Dealerships At the core of SimpSocial’s platform is Sarah AI, a smart assistant built for optimizing lead follow-up and management. Integrated directly into SimpSocial’s lead management system software, Sarah AI streamlines communication, ensuring no lead slips through the cracks. This AI-powered tool automates responses and can follow up with leads over long periods, boosting dealerships’ engagement and conversion rates. #cardealership #carsforsale #newcar #usedcars #carfinance #carleasing #carloan #carshopping #testdrive #carbuying #tradein #carinsurance #carwarranty #dealership #autodealer #carshowroom #carbuyers #cardealers #luxurycars #preownedcars #leads #leadgeneration #generalmanager #dealerprincipal #bdcmanager #internetmaking #crm #bdc #dealership #leaderresponse #leadmanagement

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Be the all encompassing full service agency solution (Digital, Website, Traditional, Technology, and Social) for dealers and dealer groups that no one sees coming. Over the past 30 days Carrera Advertising & CF Search Marketing (together & collectively) were selected as the new full-service ad agency of record for every dealer - dealer group we have been fortunate enough to pitch - present our full-service agency solution too. Here’s what we believe and here’s some small samplings of our unique and industry leading approach, beliefs, and insights: Educate your dealers on the following: - Reassure them that you know, have worked in, and have an incredible understanding of the retail automotive business. - Explain thoroughly and showcase the absolute importance of vendor consolidation. - The difference between a multittude of “Vendors” vs. a true full-service agency “Partner” - Keep your 3rd Party Vendors honest, accountable to deliver leads - opportunities that drive the necessary outcome / results. - Understand your dealers turn rates, allocation, floorplan, and age old units. (Make / Model / Trim) - Keep a close eye on zone reports, district reports, pump in and pump out reports, and every penny that’s up for grabs from each OEM. - Beware of “Shiny New Toys” - Establish clear & defined “swin lanes” within your newfound full service partnership. Trust, Confidence, and Accountability are crucial. - No finger pointing or shifting blame. The best dealer - agency partnerships win together, sometime lose together, but most of all we learn together. Iron sharpens Iron! - Elevating their overall brand to unprecedented heights harnessing the power of music to truly aid the memory recall. Stand out from the crowd and the typical car dealer “White Noise” - Create a “Viral” brand across all social media platforms that everybody in the market is consuming, considering, and talking - raving about. - Full Transparency is key when it comes to digital strategy / reporting / performance / and R.O.I. - Make the consumer journey & experience as seamless & frictionless as possible. - Reassure your dealer partners that it’s ok to “Get Comfortable With Being Uncomfortable” - Keep a “daily pulse” on the business, be pro-active in your forward thinking consultancy which will always generate the right conversations to have with your dealer partners. Move in silence like the “G” in Lasagne and continue to be that all encompassing full-service agency solution for dealers and dealer groups that nobody sees coming! When the lights and camera’s are on and it’s “pitch day” let your preparation and your work do all the talking! If you want to sit through the best full-service agency pitch / presentation you have ever seen, reach out to Adrienne C via email [email protected] or feel free to call me directly on my cell @ 770-500-2322. CF Search Marketing Cristina Carrera Nick Carrera Adrienne C Viviana Moreno Pierre M. Fiorini, Ph.D. Craig Faulds

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like Ford Motor Company struggle with discoverability and building a #PodcastListenership, so you aren’t alone! This is why my guest Robert Tuchman created AudienceLift. I think every podcaster should use it! Here what it does and strategies to grow your #PodcastAudience on this episode of the Leverage Your Podcast Show. I’ll put the info below for easy access 👇 #PodcastGrowth #PodcastHost #Podcasting #PodcastTips #GrowTheShow

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Dealers, ask your marketing partners if they can you calculate the average shopping timeline from the first visit to your website to final purchase? Most are tracking from when a lead or conversion happens, and that's an important metric but what about the time in between that lead conversion and their first visit to your website. This is the time when they're shopping other brands and dealerships. So much money and effort is required to generate quality traffic and 95% of that quality traffic does not convert. They just need more convincing. Here are some interesting stats from a midwest dealer group that we're tracking the household shopping timelines from first visit to the website, all the way to the final sale. 120 days, across 8 stores and multiple brands, 1240 sales matched. Average timeline = 35 days Average page views = 16 pages Of course getting shoppers to your site is critical, but what you do after they are there is what will make a difference in 2025.

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Curious how your Dealership can take advantage of video? Using video can be a game changer for creating content. Check out how in my Dealer Video video at #IansDesk on YouTube. Check it out: https://lnkd.in/d24fUF26

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CTV is essential for dealerships, especially with 88% of U.S. households streaming. The audience potential is massive.   We utilize an attribution-first, data-driven approach to measuring verified dealership walk-ins after ad exposure and market share lifts compared to competitors. By doing this, we can help dealerships that have consistently embraced CTV see significant market share increases of up to 20%. This success is a direct result of our strategic recommendations for budget allocation and geographic targeting. By targeting every type of buyer and taking an attribution-first approach, we've continued to create success. More -> https://lnkd.in/eD3Rz29A 

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Text campaigns can help drive service retention, and Podium makes it easy. The best part is, you don't have to pay a marketing company $1,000 or more per month. You can easily set them up yourself within seconds. Customers often get busy and may forget about your dealership's Service Department, so they'll go to the easiest place if you don't remind them about the great service at your dealership. If you're looking for a quick and easy way to drive service retention, try text campaigns. Feel free to reach out to me if you have any questions. #notaguru

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Capture attention and drive engagement with lenticular direct mail! Consumers are 3X MORE LIKELY to retain it compared to standard print. Elevate your brand and boost direct mail ROI. Let's collaborate! #advertising #directmailmarketing #lenticular

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AI is transforming car dealership advertising! From automation to advanced targeting, AI helps you reach the right customers and boost sales. Our latest Medium article breaks down how you can leverage AI to improve your dealership’s advertising efforts and drive results. 👉 Read the full article here: https://lnkd.in/edATmsDA #AutoSales #AI #DigitalAdvertising #SalesGrowth #BusinessInnovation

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Staying ahead of the curve is essential in automotive marketing. As the industry evolves, so must our strategies. Let's connect and brainstorm how we can grow our marketing game together! #AutomotiveMarketing #Innovation #StrategicThinking

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🚀 Elevate your dealership's lead generation! My latest Medium article explores analytics and measurement strategies to help you maximize ROI. Learn how to track key metrics, optimize your campaigns, and drive more sales. Read More https://bit.ly/3xyE6hj #LeadGeneration #AutomotiveIndustry #ROI