Luke Wroblewski

Great writeup on the value design can bring to product organisations irrespective of technoöogical shifts such as AI.

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Nine contributions designers are making to health system transformation.

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Do you want consistency between designers and front-end developers? Use of design tokens. When everyone uses the same terms, it simplifies things for both teams. Here's Google's introduction to design tokens and how you can implement them: https://lnkd.in/gpWMwqVz

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Designers care about different things than business leaders. Arguing for design’s own sake won’t cut it: to have an impact, designers must be aligned with business goals. While true in all businesses, it’s especially salient in venture-backed startups, which are under pressure to deliver quick growth. Design can help, but both designers and founders must think differently about design. 👨🏻‍💻 Andy Budd has written a wonderful book on how designers can help early-stage startups succeed. It’s called “The Growth Equation,” and I recommend it to all founders — and to all designers. To learn why, listen to the latest episode of my podcast, where Andy explains how design can help drive startup growth. 👇 https://lnkd.in/g9Nsy-hA #UxDesign #Startup #UxUi #ProductDesign

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Highlighting my newest article on Making Research outputs actionable. https://lnkd.in/eS48shQz #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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I ❤️ designing controlled experiments. But while the A/B tests are quietly running, I also ❤️ experimenting with electronic music (call them time-series experiments to be fair). Latest signal-noise exploration here: https://lnkd.in/geaPXtfu #elektron #melodic #electronicmusic #synths

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Diversity in design isn't just a buzzword—it's a business imperative. 🌈 As a hiring manager, I've seen firsthand how diverse teams boost creativity, product quality, and profitability. I believe in building teams that reflect our users and bring fresh perspectives to every project. How do you ensure fairness during the hiring process when you have to look at portfolios? Here is my perspective on the challenges of inclusive hiring. #DiversityInDesign #InclusiveHiring #TeamBuilding

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This is a nuanced approach to source data for generative AI. This gives me hope too, Eryk, as do the companies amplified by Fairly Trained. It IS possible to build the tools with a solid foundation that doesn’t shift the effects of early irresponsible choices onto users.

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Wow, it is nice to see some of the impact the course I authored with Designlab is having on teams both big and small. Emilyann Gachko thank you for sharing this case study and how it was received by the team at The Home Depot :) If you are interested in increasing your design skills through #usability and #accessibility check out the course. #ux #design #hcd https://lnkd.in/gEdC3NBV

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Products like Recraft are like the Perplexity for creating images with #GenAI. They are leaning into the benefits of going beyond a conversational prompt-based interface ONLY and integrating traditional, familiar GUI-based workflows with prompts to provide outcomes that creative people seek. In this example, they've notably improved the experience of creating multiple #images in a consistent style using #AI. In addition, they seem to be among the few (only one?) offering SVG export, making them a great option for #illustration. https://lnkd.in/eiGPqbKU

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The final frontier for "automated testing" Read the full article: Whither AI "Users"? ▸ https://lttr.ai/AZK51 #GenerativeAI #GenerateTheFuture #uxdesign #uxresearch #AiMake #UXR #Freelance #SlowLoadingTimes

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O-M-G. Learn how to craft some seriously refined 3D letters using Affinity in the next Creative Session. Especially for those Designers that have recently downloaded Affinity and still running it through it's paces. You'll pick up essential Affinity illustration skills and tricks in seconds. https://lnkd.in/gYvsrdme #affinity #illustrators #canva

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"Your design system isn't just a store of rules and constraints." ✨ Phillip Maggs, Superside's Director of New Horizons, spoke about how to build AI design systems at scale during Figma's #Config2024. Check the full talk: https://lnkd.in/dduYtTts

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For an organization committed to the practice of user experience design, the Interaction Design Foundation doesn’t seem to value their own ideology. I’ve been a member for years and recently served as a local leader (of which I resigned a year ago and they have yet to remove me from the role). I’m finding their billing processes to be on the verge of questionable UX practices: ·     My membership increased 31% with no notification before billing. I was told that a single notification had been sent a year ago buried in an email with a subject line of “We have updated our Terms of Use, Privacy Policy, and Pricing Structure.” Do they not realize that subject lines such as this are white noise in people’s inboxes and begs to be deleted without reading? ·     To prevent the upcoming charge, the user must contact the main office and have them remove the store payment details. There is no ability for the user to do this themselves. ·     There is also no option to opt out of recurring charges. This is akin the dark practice of subscription services that lure users with trial period in hopes the user will forget to cancel before the period expires.   ·     The user can cancel their membership. However, the user loses access to all materials, content, and account details even though the user has prepaid for the upcoming year. This entices the user to delay cancelling only to encounter the same pain points the following year. ·     User is sent an invoice AFTER the charge has been applied. No notification of upcoming billings. ·     When asked to refund the membership charge, the admin basically responded with “The reason we’re unable to offer a refund guarantee on the renewal of memberships is that we already have a money-back guarantee after sign-up . . . we’d have to charge higher prices if we offered unlimited refunds and that’s why we make our policies crystal-clear, doing everything in our power to ensure members understand our fair terms.” This statement basically has the overtone of: It’s not that our communication and user experience is insufficient, it’s the user’s fault. IDF needs to reassess their membership and billing practices if they want to maintain any integrity in the field. As a hiring manager, I do not look at organizational memberships as having any influence in hiring decisions.  My advice for those wanting to increase their knowledge and break into design, rather than pay a yearly $264 membership fee, there are many free resources, podcasts, and articles that will help you achieve the same results. Image Credits: Bryce Durbin / TechCrunch

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At Akendi, we developed our own high-level principles to guide our process of designing intuitive and user-friendly experiences. But how did we create them? We categorized hundreds of fundamental design guidelines through card sort research that enabled us to create overarching principles that are not limited to a specific industry but shape user-centred design across industries. These principles keep our focus on what matters most: helping users achieve their goals effortlessly. They're practical tools that guide our design process and create functional and delightful experiences. Download your free copy of Akend's 7 Design Principles (https://lnkd.in/e8gsEQyX) #UX #Heuristics #DesignThinking #Usability #UserExperience #DesignPrinciples

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As a design leader, you work for your team—not the other way around. Learn how to keep your #UXteam happy, creative, and always on schedule. https://lnkd.in/eksZbUXM #DesignLeadership #TeamManagement #UXDesign #Productivity

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Seeing into the Unforeseen Future: The Power of Prototyping... I recently read an article that reinforced a core belief I hold—never walk into a meeting without a prototype. The piece, “IDEO’s Secret to Designing the Future? Hint: It’s always prototyping” by Jason Wilkins, couldn't have come at a better time for me. At IDEO, they emphasize making things tangible early on—whether it’s for solving a problem, learning and testing, or proving that something previously thought impossible can be achieved. This approach not only reduces risk but also brings the future into focus, helping teams to visualize and believe in it. This philosophy aligns with my own experience: prototyping isn’t just about creating a product; it’s about exploring possibilities, sparking conversations, and telling compelling stories that inspire belief in what’s possible. It’s a reminder that even when designing for a future we haven't seen yet, the act of making can guide us toward innovative solutions. If you’re facing a challenge or trying to envision something new, consider starting with a prototype, no matter how rough or simple. It might just be the key to unlocking the next big idea. #DesignThinking https://lnkd.in/gRpQD4Eu

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UX leaders: Better understand what motivates designers and how you can help them thrive by taking 3 minutes to read this excerpt from Scott Berkun’s new book “Why Design Is Hard”: https://lnkd.in/ev6XyMss

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I talk to senior designers and design leaders every day and there is one thing that became evident to me: In the current market there is no clarity about the career paths and what would be the right step for them. Choosing your future role requires a clear understanding of your aspirations, motivations, and chances for success. For this reason, Dilara Cumhur Neutze, Kate Syuma, and I will be hosting a session to discuss the nonlinear design careers and how these two incredibly successful design leaders have found their path. Join us for this discussion on November 26th. We will cover: - Embracing Non-Traditional Design Careers - Creating Space for Reflection and Vision - Choosing What's Right for You: IC vs. Manager - The Power of Execution in Achieving Success Sign up and share your questions in the comments! We will cover some of them in the session!

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